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Transcript of MEFA Session Plan
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7/28/2019 MEFA Session Plan
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Padmasri Dr B V Raju Institute of Technology
Vishnupur, NARSAPUR, Medak (dist)
Department of Management Studies
LESSON PLAN
Unit I: INTRODUCTION TO MANAGERIAL ECONOMICS
Introduction to Economics - Micro Macro Economics - Role and Responsibilities for Managerial economis
Relationship of Managerial Economics to other branches - Law of Demand and exceptions
Session No. Topics to becovered
TextBook
Chapter No. &Page No.
InstructionalObjective
Program Out Come
1Definition,Nature and
Scope
(TextBook:T1
& T2)
T1:
Ch1Pg 1-2,1-6,1-9
The unit coversIntroduction to
Economic Theory
outlining the
subject content ofMicro and Macro
Economics. It
illustrates howManagerial
Economics is
related to otherbranches of
Managementtheory. Role andresponsibilities of
Managerial
economist are
highlighted. Thestudent is also
exposed to the
theory of demandanalysis, various
types of elasticity
of Demand andtheir application. It
concludes with a
session on
availablemethodologies to
forecast demand.
Students will be able tounderstand
.Definition of manageria
economics
. Nature and scope ofeconomics,
.Linkage of managerial
economics with othersciences
2 DemandAnalysis
Ch1Pg 2-2,2-3,4,53
4
Demand
Determinants
Ch1
Pg 2-7
5Law of Demand
and itsExceptions
Ch1
Pg2-5
6
UNIT II ELASTICITY OF DEMAND
Introduction, Definition, Types - Significance of elasticity of demand, Demand Forecasting - Measurement of
Name of the Faculty
Mrs. B. Naga Parameshwari
Designation
Assistant Professor
Department
MBA
Academic Year: 2012 - 13 Semester: I Branch: CSIT
Class: III I Subject : MEFA Code:
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Elasticity of Demand - Survey methods, Statistical Methods, etc.,
Session No. Topics to be
covered
Text
Book
Chapter No.
& Page No.
Instructional
Objective
Program Out Come
7 Introduction,Definition,
TypesCh2
Pg2-9
This section deals
with economicconcepts of
Elasticity and its
applicability . Italso
The second part of
the Unit focuses on
cost analysisstarting with
various definitions
of different typesof costs. The unit
explores cost
output relationship
for both short-run& Long run. The
section concludes
with theory ofBreak even
analysis which
includes solvingsimple problems
This section deals with
economic concepts ofElasticity and its
applicability
8
9 Significance of
elasticity ofdemand,
Demand
Forecasting
Ch2
Pg 2-12
10 Methods of
Demand
forecasting
Ch2
Pg2-1911
12 Measurement of
Elasticity ofDemand
Ch2
Pg2-1913
14 Survey methods,Statistical
Methods, etc.,
Ch2Pg2-2015
UNIT III-THEORY OF PRODUCTION AND COST ANALYSISProduction Function- Isoquants, isocosts, MRTS - Cobb-Douglas Production Function, Laws of Returns, internal a
External Economies of scale - Cost Analysis, Cost Concepts - Opportunity cost, Fixed Vs. Variable costs, etc.,, -
Determination of Break-Even-Point(Problems) - Managerial Significance and Limitations of BEA
Session No. Topics to be
covered
Text Book Chapter No.
& Page No.
Instructional
Objective
Program Out Come
16 Production
Function-Isoquants,
isocosts, MRTS
Ch3
Pg3-2
This section deals
with the ProductionFunction,
Isoquants, Isocosts,
MRTS, Least costCombination of
Inputs Cost
Analysis andvarious types of
Cost Concepts.
Here student can be able
understand productionfunction, Isoquants,
Isocosts, MRTS, Least
cost Combination ofInputs Cost Analysis and
various types of Cost
Concepts
17 Cobb-Douglas
Production
Function, Lawsof Returns,
internal and
ExternalEconomies of
scale
Ch3
Pg3-5-19
18
19 Cost Analysis,
Cost Concepts
Ch4
Pg4-2
20
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Opportunity cost,
Fixed Vs.
Variable costs,etc.,,
Ch4
Pg4-2
21 Determination of
Break-Even-Point(Problems)
Ch5
Pg5-2
22 ManagerialSignificance and
Limitations ofBEA
Ch5Pg5-2
UNIT IV- INTRODUCTION TO MARKETS & PRICING STRATEGIES
Introduction to markets, Types of competition - Monopoly and Monopolistic Competition - Process-OutputDetermination in case of Perfect Competition and Monopoly Methods of Pricing- Cost-plus pricing, Marginal Cost
Pricing, Bid pricing- Going rate pricing, Limit pricing, Market Skimming Pricing- Penetration Pricing, block pricin
etc.,
Session No. Topics to be
covered
Text
Book
Chapter No.
& Page No.
Instructional
Objective
Program Out Come
23
Introduction to
markets, Typesof competition
Ch6-2 This section covers
definition of
Markets, Types ofMarkets, Price
output
Determination in
case of PerfectCompetition. And
Pricing Strategies.
This section coversdefinition of
Capital and its
importance to
industry. Capitalcovers both the
fixed Capital andWorking Capital
From this section stud
is able to understa
definition of MarkTypes of Markets, Pr
output Determination
case of Perf
Competition. And PricStrategies.
24
25 Monopoly and
MonopolisticCompetition
Pg6-15
26
27 Process-OutputDetermination in
case of Perfect
Competition andMonopoly
Pg6-17
28
29
30 Objectives and
Policies ofPricing
Pg
6-531Pg
6-2632 Methods of
Pricing
33Cost plus
pricing, Marginal
Cost Pricing, Bidpricing
Pg6-26-28
34 Going rate
pricing, Limitpricing, Market
Skimming
Pricing
Pg
6-26-28
35 Penetration
Pricing, blockpricing etc.,
Pg
6-26-28
UNIT V- BUSINESS & NEW ECONOMIC ENVIRONMENT
Characteristic features of Business - Features and Evaluation of Sole Proprietorship, Partnership- Joint Stock
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Company, Public Enterprises and Their Types - Changing Business Environment in Post-Liberalization Scenario
Session No. Topics to be
covered
Text
Book
Chapter No.
& Page No.
Instructional
Objective
Program Out Come
36 Characteristicfeatures of
Business
Chapter-7Pg7-2
This section givesbasic orientation of
the Business of
It covers basic orientatiof the Business of So
Trading Concern37
38 Features and
Evaluation of
SoleProprietorship,
Partnership
Pg 7-5 Sole-Trading
Concern
Partnership Formof
Partnership Form
Business, Cooperat
Societies and Joint StoCompanies,39
40 Joint Stock
Company, Public
Enterprises ans
Their Types
Pg 7-17 Business,
Cooperative
Societies and Joint
Stock Companies,
41
42 ChangingBusiness
Environment in
Post-Liberalisation
Scenario
T2 Pg10.16
43
UNIT VI- CAPITAL AND CAPITAL BUDGETING
Capital and its Significance, Types of Capital - Estimation of Fixed and Working Capital requirements - Methodsand Sources of Raising Finance - Nature and Scope of Capital Budgeting - Methods of Capital Budgeting
Session No. Topics to be
covered
Text
Book
Chapter No.
& Page No.
Instructional
Objective
Program Out Come
44 Capital and its
Significance,
Types of Capital
Ch 8
Pg 8-2
First part of the
section deals with
analysis of Fixed
Capital i.e., Capitalbudgeting. The
syllabus includes
problem solvingusing various
techniques such as
pay back, ARR,and discounted
cash flow methods.
Second part of thesection deals withnature of working
capital and its role
in Industry. It
Students will be able
understand:
Fixed Capital i.e., Capi
budgeting.
The syllabus includ
problem solving usvarious techniques such
pay back, ARR, a
discounted cash flmethods.
Second part of the sectideals with nature working capital and
role in Industry. It cov
estimation of Work
45
46 Estimation of
Fixed andWorking Capital
requirements
Pg 8-4,5
47
48 Methods and
Sources of
Raising Finance
Pg 8-7,26
49
50 Nature and
Scope of Capital
Budgeting
Pg 9-2
51
52 Methods of
CapitalBudgeting
Pg 9-3
53
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covers estimation
of Working Capital
requirements for afirm. Student is
also exposed to
available sources
of finance &overview of
options available
Capital requirements fo
firm. Student is a
exposed to availasources of finance
overview of optio
available
UNIT-VII
INTRODUCTION TO FINANCIAL ACCOUNTING
Session No. Topics to be
covered
Text
Book
Chapter No.
& Page No.
Instructional
Objective
Program Out Come
54 Double entry
book-keeping,
Journal
Ch 10
Pg 10-3,10-9
This section deals
with the
maintaining of journal Books,
Ledger books,
Preparing Ledgerbooks, Preparation
of Trading Account
and Profit and Loss
account andBalance sheet. The
section gives basic
orientation of theaccounting data &
Financial
Statements namelyBalance Sheet and,
Profit & Loss
Account.
Fundamentalconcepts with
reference to double
entry book keeping, journal,
ledger, trial balance
trading A/c etc arecovered. Ratio
analysis is covered
to analyzeperformance of the
firm
In this chapter students
will be able to understan
Concept and significancof accounting
Branches of accounting
Concept and preparationof trail balance
Double entry book
keeping
Types of accounts andrules governing the same
Preparation of journal an
ledger accountsPreparation of final
accounts
55
56
57 Ledger, Simpleproblems
Pg 10-10
58
59 Trial Balance,
Simple problems
Pg 10-11
60
61 Final AccountsProblems62
UNIT VIII- FINANCIAL ANALYSIS THROUGH RATIOS
Computation and Analysis and interpretation of Liquidity Ratios - Activity ratios - Capital Structure Ratios-
Profitability ratios
Session No. Topics to be
covered
Text
Book
Chapter No.
& Page No.
Instructional
Objective
Program Out Come
63 Computation and
Analysis and
Ch11
Pg 11-11
Ratios with
reference to
In this last chapter stude
will be able to understan
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interpretation of
Liquidity Ratios
Liquidity,
Solvency, Activity
Profitability arestudied and
relevant Problems
are solved.
Concepts of liquidity,
solvency, profitability an
turnover ratios64 Activity ratios Pg 11-13
65 Capital Structure
Ratios
Pg 11-19
66 Profitability
ratios
Pg 11-26
Books:
T1:G.Srinivasa Rao, D.Hanumantha Rao, Muhammad Gayasuddin Managerial Economics & Financial
Analysis Hitech Publishers
T2: A.R.Aryasri, Managerial Economics & Financial analysis for JNTU (B.Tech.) TMH, New Delhi
RECOMMENDED BOOKS1. G.Srinivasa Rao, D.Hanumantha Rao, P.Raghupati Reddy Managerial Economics & Principles of
Accountancy Hitech Publishers
2. James C.Van Horne, Financial Management policy 12
th
Edition, 2002
3. Narayana Swamy, Financial Accountancy, PHI, 2001
4. A.R.Aryasri, Managerial Economics & Financial analysis for JNTU (B.Tech.) TMH, New Delhi
5. R.K. Mishra etal, Readings in Accountancy & Finance
6. R.L. Gusta, Financial Accountancy, Vol.I S Chand, New Delhi 2001
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