Meeting xi advertising

Meeting XI

UnderstandingAdvertising

The purpose of advertising

• To create interest in a new product/range.

• To provide the consumers with all the necessary information to PURCHASE the product.

• To renew interest in an old, tired brand.

• To increase competition between companies / service providers.

PRINCIPLE• A = ATTENTION – must capture the

reader/viewer’s attention

• I = INTEREST – must make you keen to find out more

• D = DESIRE - You must feel a need to buy the product or use the service.

• A = ACTION – must be information that you will need to buy the product/use the service

Target markets• The first thing an advertiser needs to

consider is the target market of their particular brand/product/service.

• Target markets can be defined according to age group e.g. 12 – 18, gender or interests.

• The target market influences how the advertisement is designed as well as where it is placed.

UNIQUE SELLING POINTS• Something about the product must be

unique/original for the customer to buy that particular item over another.

ELYSIUM CAFÉJoin us for ….

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In an atmosphere l ike home…..15138 Ventura Blvd.

East of SepulvedaSherman Oaks – 8183800181

Everyday 8am-1am and always Free Parking in Rear

THE EXAMPLES OF ADVERTISING 1

COMPUTER OPERATORBurbank entertainment coseeks detail-oriented

individual with 6 most operatingexperience &/or education.Good communication skills

& ability to work any shift a must.XInt benefits & working environment.

Please ca l l Janet 921-2700 Equal Oppty Employer M-F-H



SECRETARY / Legal Trainee. Dynamic Encino law firm

desires bright individual with

good office skills. Call Wendy 105-0020

• Advertising 4

Exercise• Look at the following advertisements and

analyse them according to principle target markets and unit selling product.

TEXT:

DEATHS FROM CAR ACCIDENTS = 370*

DEATHS FROM SMOKING RELATED ILLNESSES = 6 027*

QUIT NOW BEFORE IT KILLS YOU

Meeting xi advertising

Education

Transcript of Meeting xi advertising