MEETING - ASPMN Townhall... · strategy summary enhance the brand experience revamp your content...
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8/22/2018 1 ASPMN TOWN HALL MEETING
Transcript of MEETING - ASPMN Townhall... · strategy summary enhance the brand experience revamp your content...
8/22/2018
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ASPMN
TOWN HALL
MEETING
8/22/2018
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ASPMN Branding Exercise – April 2018
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Enhancing our Brand
New Tag Line:Supporting Nurses Managing Pain
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Vote for your ChoiceOption #2Option #1
Option #3
Membership Decline over 5 Years
14501312 1257
1007 990
0
200
400
600
800
1000
1200
1400
1600
2014 2015 2016 2017 2018
As of June 30
As of June 30
New Membership Dues OptionsNon-Auto Renewals
$15 increase = $140 annually
Annual Auto-Renewal Option $15 discount = $125 annually
Quarterly Auto-Renewal Options $33/per quarter = $132 annually ($2.75
convenience fee added)
Note: Dues were last raised in 2012
Current Financial Picture
$1,212,265 $1,157,844
$1,035,965 $995,445
$774,004
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
Jan-14 Jan-15 Jan-16 Jan-17 Jan-18
Assets
Assets
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