Meeting the Challenges of Global Competition

Howard Richard Lieberman [email protected] 650-561-9000

9.1.07

Turning Vision into Value

Meeting the Challenges of Global Competition

Meeting the Challenges of Global Competition


2Slide


..... through Innovation..... through Innovation

The Innovation Imperative Innovation Management Innovation Collaboration Innovation Articulation

The Innovation Imperative Innovation Management Innovation Collaboration Innovation Articulation


3Slide


The Innovation ImperativeThe Innovation Imperative

Innovate or Die Sounds strong but in todays ultra competitive

environment others will do your job for less money.

Innovate to Thrive You have to do something either better or different

to provide value.

Good news: innovation is what we do best! Now it is time to become conscious of how and why.

Innovate or Die Sounds strong but in todays ultra competitive

environment others will do your job for less money.

Innovate to Thrive You have to do something either better or different

to provide value.

Good news: innovation is what we do best! Now it is time to become conscious of how and why.


4Slide


CompetitionCompetition

The global value chain - for the first time the entire world is now competing.

The World is Flat by Thomas Freedman describes what this means and is doing to us.

Where does the US fit? Where do engineers fit? Part of the answer is new business models.

The global value chain - for the first time the entire world is now competing.

The World is Flat by Thomas Freedman describes what this means and is doing to us.

Where does the US fit? Where do engineers fit? Part of the answer is new business models.


5Slide


Innovation TypesInnovation Types

There are many types of innovation. But the two main themes appear to

be business and technological. More wealth has been generated in

the last decade because of innovation in business models.

Innovation does not necessarily have anything to do with technology.

There are many types of innovation. But the two main themes appear to

be business and technological. More wealth has been generated in

the last decade because of innovation in business models.

Innovation does not necessarily have anything to do with technology.


6Slide


Premise: There is no shortage of problems or of innovators.

Premise: There is no shortage of problems or of innovators.

There is a shortage of innovation managers. Managers manage better with conscious models. Innovation advocates promote and practice innovation

as a powerful way to solve problems. They need help. SVII, a 501 C3 was founded to support innovation

advocates by promulgating better innovation practices.

There is a shortage of innovation managers. Managers manage better with conscious models. Innovation advocates promote and practice innovation

as a powerful way to solve problems. They need help. SVII, a 501 C3 was founded to support innovation

advocates by promulgating better innovation practices.


7Slide


Innovators and Innovation Managers

Innovators and Innovation Managers

Innovators and Innovation Managers are not the same.

It is not even clear if the word management applies.

But conscious models are needed.

Innovators and Innovation Managers are not the same.

It is not even clear if the word management applies.

But conscious models are needed.


8Slide


Management MechanismsManagement Mechanisms

Air Cover Skunk Works Degrees of Freedom Innovation Indicators vs. Metrics

Air Cover Skunk Works Degrees of Freedom Innovation Indicators vs. Metrics


9Slide


Every organization has higher priorities than innovation. These always seem to come first.

Every organization needs more and better innovation. There is a clear direct path.

Improve innovation management of high priority initiatives to create innovation culture.

Every organization has higher priorities than innovation. These always seem to come first.

Every organization needs more and better innovation. There is a clear direct path.

Improve innovation management of high priority initiatives to create innovation culture.


10

Slide


Innovation Critical InitiativesInnovation Critical Initiatives

All organizations have ... high priority initiatives.

Some critically depend ... upon innovation.

These are ... Innovation Critical Initiatives.

A sure path to morer innovation ...

better innovation management of high priority initiatives.

All organizations have ... high priority initiatives.

Some critically depend ... upon innovation.

These are ... Innovation Critical Initiatives.

A sure path to morer innovation ...

better innovation management of high priority initiatives.

Direct paths to improving innovation


11

Slide


Common Innovation Critical Initiatives

Common Innovation Critical Initiatives

acquisition and assimilation

branding and differentiation

culture melding varying values

legacy knowledge gone

new business model is needed

founders no longer present

major market has changed

technology has been surpassed

too many ideas not acted upon

cross functional team assembled

new alliance partners

old approach not working

people leave as options mature

execs agree on big changes

product line has matured

competition is passing you

original mission vision expired

key messages not agreed upon

identity, beliefs, values: changing

you need a new direction!Change is required; it is the common denominator!

Adapt!


12

Slide


Innovation SocietyInnovation SocietyConnecting the bottom up ...

Innovation Culture

... with the top down.


13

Slide


Innovation DashboardInnovation Dashboard

Indicators of

InnovationIndicator

Observers

Shared Perspective

There has to be a way for everyone to see what you mean by innovation!


14

Slide


Innovation CultureInnovation CultureThe better way to ensure a sustainable innovation environment is through conscious innovation culture.The better way to ensure a sustainable innovation environment is through conscious innovation culture.

Characteristics of an Effective Innovation Culture

Focused yet opportunistic.

Encourages communication and initiative.

Collaborates and is risk prudent.

Manages change by being flexible and adaptive.

Sustains teams and individual contributors.

Conscious of global value networks.

Balances the internal and the external.


15

Slide


Collaboration across BoundariesCollaboration across Boundaries Departments Company Industry Regional International Innovation Alliances Collaborative Innovation

Alliances can solve any problem

Departments Company Industry Regional International Innovation Alliances Collaborative Innovation

Alliances can solve any problem


16

Slide


Collaborative InnovationCollaborative Innovation Most innovation is now a group thing. There are still lone rangers but fewer. Collaboration now spans departments,

organizations, companies and nations. “Not invented here” no longer rules. Collaboration and integration are now

the norm.

Most innovation is now a group thing. There are still lone rangers but fewer. Collaboration now spans departments,

organizations, companies and nations. “Not invented here” no longer rules. Collaboration and integration are now

the norm.


17

Slide


Innovation ArticulationClearStories = Stakeholders

Innovation ArticulationClearStories = Stakeholders

Communicate DifferentiationCommunicate InnovationCommunicate Context

Communicate DifferentiationCommunicate InnovationCommunicate Context


18

Slide


Same ≠ BetterSame ≠ Better Differentiation is key to success Harder to engage with an old

story No Story = No Stakeholders!!!

customers collaborators investors

Differentiation is key to success Harder to engage with an old

story No Story = No Stakeholders!!!

customers collaborators investors


19

Slide


Communicate InnovationCommunicate Innovation Prototypes show feasibility Demonstrations show potentials Story Telling is still needed to engage Simpler stories work better (ask Tivo) Look at Yahoo vs. Google’s web sites -

and then look at their market caps

Prototypes show feasibility Demonstrations show potentials Story Telling is still needed to engage Simpler stories work better (ask Tivo) Look at Yahoo vs. Google’s web sites -

and then look at their market caps


20

Slide


Communicate ContextCommunicate Context

Differentiation not the same as Innovation Innovation requires more context Innovation implies progress Information needs context to have value Stories provide both information and

context Innovators have to be good story tellers

Differentiation not the same as Innovation Innovation requires more context Innovation implies progress Information needs context to have value Stories provide both information and

context Innovators have to be good story tellers


21

Slide


Increasing Context Increases Halflife

Increasing Context Increases Halflife

Data no context just numbers

Information at least has unitsKnowledge =

information + context + experience

Wisdom many kinds of knowledge

Consciousness

beyond domain knowledge

Knowledge is the sweet spot


22

Slide


Knowledge = Information + Context + Experience

Knowledge = Information + Context + Experience

Story = longest lasting form of wisdom

Story = most effective way to combine information, context and experience

Story = best way to convey knowledge

Knowledge has the optimal half life ROI

Story = longest lasting form of wisdom

Story = most effective way to combine information, context and experience

Story = best way to convey knowledge

Knowledge has the optimal half life ROI


23

Slide


Accessible Stories are BestAccessible Stories are Best

The most accessible stories are on the web Artists and graphic designers to not know

how to tell technical or business stories. Technical leaders often do not have the time

to create the story. Can take months

The most accessible stories are on the web Artists and graphic designers to not know

how to tell technical or business stories. Technical leaders often do not have the time

to create the story. Can take months


24

Slide

Turning Vision into ValueWeb Sites balance many

things,digital story telling is not

trivial

Web Sites balance many things,

digital story telling is not trivial

innovation articulation ≠ innovation ≠ innovation management

SVII had to add digital innovation articulation to our services


25

Slide


Meet the Challenges of Global Competition

Meet the Challenges of Global Competition

Innovate Like MadConsciously Create Contexts for Sustainable Innovation

The US is already the best in the world at it and engineers are the most practiced at

it

Innovate Like MadConsciously Create Contexts for Sustainable Innovation

The US is already the best in the world at it and engineers are the most practiced at

it


26

Slide


Education = Communicating Knowledge

Education = Communicating Knowledge

2 PM Innovation in Engineering Educationin Rising Above the Gathering Storm track

Meeting the Challenges of Global Competition

Documents

Transcript of Meeting the Challenges of Global Competition