CLIENT: A MULTINATIONAL CORPORATION ACTIVE IN THE FIELDS OF HEALTH, NUTRITION, AND MATERIALSTYPE: IDENTIFYING WHITE SPACE

CASE STUDY

C H A L L E N G E A D D R E S S E DThe client feels that current technology falls short of meeting ostomy care patients needs. They want determine how their advanced adhesive technology specialized for moist environments will allow them to capitalize on market opportunities in this space.

O B J E C T I V E S

A P P R O A C H

The client hand-selected a facilitator and a team of 14 medical practitioners, support group leaders, and patients with extensive knowledge of ostomy care and experience in healthcare industry marketing to engage in a four day session of asynchronous dialogue on the Convetit platform.

Each day, the facilitator posed questions for experts to discuss at their convenience, and shared a summary of the responses with the client team. Primary insights from the week were distilled into a 25-slide, custom-designed report.

Identified priorities of ostomy patients and physicians to understand the market

Mapped and analyzed current options in ostomy care to define the competitive landscape.

Defined barriers that medical and marketing experts perceive to attaining full patient satisfaction with existing ostomy options.

Proposed product concepts to address identified market needs based on client’s specialized adhesive technology.

I M P A C T

convetit.com

Identify the specific challenges ostomy care patients face

Understand how ostomy care decisions are made at the patient and physician level

Map the competitive landscape of current ostomy care options

Position the client’s adhesive technology in alignment with unmet ostomy care market needs