Meeting challenges deploying and managing on-premise IT equipment

David O’CoiminApril 2013

APC by Schneider ElectricMeeting challenges deploying and managing on-premise IT equipment

Meeting Challenges deploying & managing IT equipment.

The World is changing. Rapidly.

Every wattEvery inch of spaceEvery minuteEvery cent counts.

Storage & Computing. Energy prices. Workloads.Political volatility.Planets resources.

VirtualizationConsolidation

Co-locationCloud Computing

Users. Data. Devices.


The Solution ApproachWhat can APC add to a server or storage sale.

STORAGE

SERVER

SERVERPD

U

RACK with COOLING

INFRASTRUCTURE MANAGEMENT

UPS

LARGE SCALEUPS

ENVI

RON

MEN

TAL

MO

NIT

ORI

NG

SECURITY MONITORING

IN-ROW COOLING

ROOM COOLING

Partner

APC

SWITCH


Integrated Racking &

Cooling

Adaptable & scalable UPS Office &

Workspace

Monitoring & Security Cooling

Expertise Dedicated Whitespace

Power Distribution

Trusted UPS Protection

An ecosystem of best-practice tools, devices & solutionsFor Rack to Row to Room.

Management & Control


Deploy equipment wherever & whenever. Save space, cost & time

NetShelter CX

Wood laminate finish blends into office

1. Soundproofed enclosure2. Integrated ventilation fans3. APC Power distribution included4. Mobile, on heavy-duty castors5. Moveable EIA spec 4 post 19-inch rack (88cm/34” max depth)6. Fully Lockable Enclosure7. Front & rear accessory rails, for cable management8. Hinging & lockable side panels & rear fan-units for easy access.9. Easy to use cable port for up to 400 cables (two ports on 38U model)

6


Remote Network Hub Branch Office

Scalable IT HubSMB

Onsite Cloud HubSMB

Automation Hub Manufacturing

Engineering WorkstationEnterprise

Distributed IT HubLarge Campus

Here’s how its making a differencefrom SMB to Global Enterprise


Here’s how its making a differenceto large organisations & integrators

Scalable IT HubSMB

Onsite Cloud HubSMB

Automation Hub Manufacturing

Engineering WorkstationEnterprise

Remote Network Hub Branch Office

Distributed IT HubLarge Campus

Organisations & IntegratorsBuild & Deploy Standardised Solutions

Computing

Networking

Telecoms

Security Power BackUp

Power Distribution

Management

Cooling

Monitoring

Racking


“We were originally considering building a small server room, but instead decided to use a NetShelter CX, which is something that we have subsequently added to our portfolio and deployed successfully for several customers,” said SoftCat’s Operations Director Doug Fawell.

“Thanks to the NetShelter CX, we will save $18,975 in capital expenditure on server room build costs, and have calculated in excess of $32,550 of savings annually: $24,420 in reduced rent due to saved space which we will use for additional telesales operatives, and $8,130 due to reduced energy costs – which, incidentally, is equivalent to a saving of 27 ton of CO2,” said Doug. “We were also able to save 15 weeks in installation time, compared to how long it would take to build a server room, so we were operational and selling much quicker.”

Customer

Business

Location

CX Usage

SoftCat, UK IT Reseller

Softcat Ltd is a renowned and rapidly growing provider of software licensing, hardware, security and related IT services in the UK. Turnover £300m

UK

Remote IT Hub in SoftCat’s London Office. Doubles as a demonstration unit for SoftCat customers. SoftCat sells NetShelter CX individually and as part of IT Solutions to SMB & Education customers all over the UK.

Netshelter CX User Cases

IT Reseller

How the CX helps IT Resellers & Integrators• Save on Space, Costs & Time just like any other business• Use your NetShelter CX to demo the solution to customers• Move the product from location to location as needed• Take your NetShelter CX to Events to demo the Application• Build pre-configured pre-tested fully integrated solutions• Verticalise these solutions to target market segments• Add more product + revenue + margin to a sale• Add additional services to the solution such as remote

management of UPS, PDU and Environmental Conditions• Bundle multiple products & services under one easy-to-

order part number• Create unique solutions which differentiate your business

from your competition.• Demonstrate innovation and awareness by delivering new

solutions to your customer-base


“With the NetShelter CX we have been able to create a standard IT solution for the majority of our Trade locations. We take delivery of the CX cabinets here at our headquarters in Yeovil where we kit them out with servers, routers, patching & telecoms as required depending on destination. These are then shipped around the country in batches.

A huge advantage is that a new site – our sites are growing and changing all the time – can be set up and running within hours. It is also very advantageous for us not to have to waste space on dedicated IT rooms, as that reduces the value of our retail space. One further plus point for the CX is that our trade spaces are usually quite industrial, so it helps that the CX can be fitted with dust filtration which helps to prolong equipment life and reduce maintenance.”Neil Sullivan, Head Of IT, ScrewFix Limited

Customer

Business

Location

CX Usage

ScrewFix Limited

ScrewFix is the UK's largest direct and online supplier of trade tools, accessories and hardware products.

UK Nationwide

Standardised IT solution for nationwide retail branch locations.Shipped with pre-configured & pre-tested equipment inside. 96 installs to date.

Retail

How the CX helps in the Retail Sector• Devote your Retail Space to retailing, not to IT• Deploy mobile solutions which can adapt to interior and

location changes rapidly• Avoid sunk costs of building dedicated IT rooms which then

have to be destroyed, at a cost, upon vacating the premises• Build pre-configured pre-tested fully integrated solutions• Deploy these solutions quickly to site as required• Standardise on one solution architecture for a wide variety

of shapes & sizes of retail outlet



Education

“Keeping costs down and being environmentally friendly is important. The main thing from our point of view is getting the right solution for our needs” said Susannah Daniel, Head-teacher for All Saints Junior School.

“Our temporary accommodation meant that we do not have space for a traditional server room so a compact solution like this works well.

“This product fits snugly – and importantly in the classroom environment – safely into the corner of the room, and the sound-proofing means that the servers can be running in the background without disturbing the children,”

Customer

Business

Location

CX Usage

All Saints Junior School

A small independent junior school.

Reading, UK

Classroom-based education hub housing servers for multi-media learning & school administration, plus networking & telecoms equipment.


How the CX helps in Education Environments• Mobility allows IT to be shared between departments &

classes• Win back space for teaching by cutting down on IT rooms• Save Capital for other purposes by reducing construction costs• Reduce Operation costs with CXs low-energy heat

management • Pre-configurable and easy-to-deploy in a Ready-Made state• Easily integrate a UPS to protect against harmful down time• Deploy IT outside the server room or data center easily• Use easy-to-clean Dust Filters to protect critical equipment

Security features• Fully lockable enclosure with bolt-to-the-floor accessory

available• Furniture look blends in to the environment • Integrates with APC NetBotz for surveillance & access

monitoring

Remote Management• Monitor & control power & environmental conditions

by adding APC Smart UPS & Switched PDU


"The NetShelter CX looked like the best option because it was the least expensive compared to dedicated rooms or actively cooled racks, plus it had the advantage of being available worldwide.

The CX is a nice combination of all the things we were looking for, but I wanted to be sure so I got one for myself first. I installed 5 old HP DL380s, along with some other equipment. When I closed the doors for the first time I was literally amazed. The noise reduction was startling.

Over time I observed that the ventilation built-in to the CX was more than up to the task. Even in the summer, when our office gets pretty hot, the temperature inside the CX was rarely little more than the ambient temperature in the office.“Finn Nyman, Systems Designer & Technology Specifier at Alfa Laval AB

Customer

Business

Location

CX Usage

Alfa Laval AB

Alfa Laval make equipment for Energy, Environment, Food, Pharma and Marine & Diesel industries. It supplies products and solutions that save energy, protect the environment and ensure hygienic food and Pharma production.

Based in Denmark with 200 offices in 67 countries

IT Hub for Distributed Offices in 30 locations worldwide so far. All 3 main CX models used. Typical application is for 1-2 servers with networking & telecoms equipment.

Enterprise

How the CX helps in the Enterprise Sector• Devote your Office Space to business, not to IT• Deploy mobile solutions which can adapt to interior and

location changes rapidly• Avoid sunk costs of building dedicated IT rooms which then

have to be destroyed, at a cost, upon vacating the premises• Build pre-configured pre-tested fully integrated solutions• Deploy these solutions quickly to site as required• Standardise on one solution architecture for a wide variety

of shapes & sizes of branch office.



Expand into a CX

Free up this space for other use

Reduce air-conditioning costs

Protect from dust ingress

Put in a wind tunnel (CX effect)

all-access easy to use rack

Get rid of noise

Protect it in a secure, lockable box

High mobility. Stay agile.

Standardizable solution

Remotely manageable

Adaptable, many uses

Very low maintenance

Shorten cable distances

Don’t sink costs in wiring closets

Keep core data onsite

Has room got its own air con?

Got a better use for the room?

Is the room getting full?

Dust issue?

Overheating issues?

Access difficulties?

Noise problem?

Easily damaged/hit-off?

Data Unsecured?

Burglary vulnerable?

Growing/Expanding?

Disaster ready?

Susceptible to change?

Got a one-fits-all approach?

Travel to sites?

Too little space?

Build at base & deploy?

Variety of site types?

Any network closets?

Remote branches?

IT at the edge of the DC?

Is the room far from PCs?

Qs: Where is your IT & networking equipment today?Or Where are you planning to put your new IT?

In a room.

Under the desk

In the Cloud

In a cupboard

Don’t have much

Multiple locations

Data Centre

Save Space

Save Cost

Save time

Stay agile

Be greener

Be safer

Six key drivers to buy


PartnerOffer full solutionPre-configure & Pre-test Attach more product to a saleAttach services to the solutionAttract new customersFrom new Market Segments

End-User Save spaceSave CapExSave OpexSave time

Stay flexible

A soundproofed ‘Server Room in a Box’ Allowing for IT deployment wherever and whenever it is neededSaving space, cost and deployment time.

Netshelter CX


Talk to us.

We’ll help you and your customers save space, time, energy and money when planning & building your IT infrastructure.

Meeting challenges deploying and managing on-premise IT equipment

Technology

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