Regional Collaborative Meeting #1 Monday November 20,2006 7 PM – 9:30 PM
Meeting 7-9
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Transcript of Meeting 7-9
PowerPoint Presentation
DREAMING OF A DESTINATION?WE CAN GET YOU THERE
Communications
MONDAY TO FRIDAY 9AM TO 5 PM 123 WEST MAIN STREET NEW YORK, NY 10001
WWW.BESTTRAVEL.COM
BEST TRAVEL, INC.
YOUR TRAVEL HEADQUARTERS
MONDAY TO FRIDAY 9AM TO 5 PM 123 WEST MAIN STREET NEW YORK, NY 10001
WWW.BESTTRAVEL.COM
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Communication TypeTotal-Sold / Activated +EmailsSentEmails DeliveredVariance LettersOpen DatedPackages Sold2,6271,9111,834-77439DatedActivations, Date Changes, / Upgrades, Tour Moves, Accommodation Change, Dated Pkg Sale 1,332
1,5201,497-231,411ConciergeN/AN/AN/AN/A739
Communications QuantifiedWeek of: Sunday June 29th Saturday July 5th
Tasks: Letters: 21Emails: 198
MONDAY TO FRIDAY 9AM TO 5 PM 123 WEST MAIN STREET NEW YORK, NY 10001
WWW.BESTTRAVEL.COMCommunications SentWeek of: Sunday June 29th Saturday July 5th
MONDAY TO FRIDAY 9AM TO 5 PM 123 WEST MAIN STREET NEW YORK, NY 10001
WWW.BESTTRAVEL.COMCommunications Pie ChartAssumptions:
65% of our communication is emailLosing communications in the process (i.e. flagging)Adjusting the way data is gathered for quantifying accuracyWe are moving towards 90/10 for open dated comm.
GOAL: 100% email, social media engagement, target audience
MONDAY TO FRIDAY 9AM TO 5 PM 123 WEST MAIN STREET NEW YORK, NY 10001
WWW.BESTTRAVEL.COM
The Future of Communication
Knowing our audience Gathering data, demographicsCommunication overhaul Digital blitzDo we have a cohesive message? Coming together with club & owner supportUp Coming Ad-Hoc ProjectsSocial Media CampaignApp development IT updates?Map & Fact Sheet Merged PDGSMS Confirmations
MONDAY TO FRIDAY 9AM TO 5 PM 123 WEST MAIN STREET NEW YORK, NY 10001
WWW.BESTTRAVEL.COMSilloet Digital Communications Project: Technical Questions Scope of Work was requested. Meeting set with partnering departments.
Writing Logic for Discrepancies : Met with IT and set parameters/filters for the reports. Testing to conclude this week.Credit Card Disputes: Met with accounting to understand needs. Access to communications sent to guest is a must.
Ad-Hoc Projects Update:
MONDAY TO FRIDAY 9AM TO 5 PM 123 WEST MAIN STREET NEW YORK, NY 10001
WWW.BESTTRAVEL.COM
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