Meet Your 7 Fascination Triggers
Transcript of Meet Your 7 Fascination Triggers
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Meet your 7 fascination
triggers
Meet your 7
FASCINATION triggers
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A trigger is a deeply-rooted means of arousing intense interest. Each trigger provokes a different response.
WHAT IS A TRIGGER??
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YOU HAVE SEVEN TRIGGERS:POWERLUSTMYSTIQUEALARMPRESTIGEVICETRUST
Let’s take the triggers one-by-one, shall we?
POWERLUSTMYSTIQUEALARMPRESTIGEVICETRUST
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POWER
Why We Focus on the People and Things That Control Us
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YOUWILL CONTROL OTHERS. They will defer to you and your message.
If you effectively trigger power
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LUST:
Why We Crave the Experience of Pleasure
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& MORE
If you trigger LUSTyou will draw others closer.
until satiated.
WANTING MOREThey will CRAVE your message,
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Why We’re Intrigued by Unanswered Questions
MYSTIQUE:
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POWERLUSTMYSTIQUEALARMPRESTIGEVICETRUST
Trigger mystique, and you’ll encourage others to learn more about your message. They’ll be intrigued, and seek information.
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ALARM:
Why We Take Action at the Threat of Negative Consequences
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With alarm, you compel others to behave more urgently. They’ll take action in order to avoid negative consequences.
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PRESTIGE:
Why We Fixate on Symbols of Rank and Respect
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A message with prestige will elevate you above others, inspiring covetousness or envy.
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Why We’re Tempted by “Forbidden Fruit” VICE
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By triggering vice,your message will TEMPT others to deviate from their usual code of conduct. THEY’LL ACT
OUTSIDE OF STANDARD HABITS OR
NORMS.
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Why We’re Loyal to Predictable, Reliable Options TRUST:
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your message will COMFORT OTHERS, RELAX THEM, AND BIND THEMmore closely to you.
WITH TRUST
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POWERLUSTMYSTIQUEALARMPRESTIGEVICETRUST
Each trigger leads to a different response.
You’ll select triggers depending on the audience, and your desired result.
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POWERLUSTMYSTIQUEALARMPRESTIGEVICETRUST
By mastering the triggers,
your ideas become more memorable.
Your communication becomes more compelling.
Your marriage becomes more lasting.
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And, YOU become more influential and persuasive.
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Whether you realize it or not, you’re already using these triggers.
THE QUESTION IS: are you using the RIGHT TRIGGERS, in the RIGHT WAY, to get your desired result?
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This book will show you how.