1

Welcome Cognitive Computing Experts

Welcome to all...

My name is Mark Smith and I’m a Cognitive Scientist. I

welcome you to the first Cognitive Computing Experts

(CCE) virtual meeting of the Boston Chapter.

This is a cyber meeting. At other times we will drive and

meet at a physical location. Physically, I’m now located in

Indiana and I have Gary Deines with me broadcasting

from the public library in Cambridge, MA.

Before I introduce and turn the presentation over to Gary,

let me take a moment to outline our agenda tonight.

First the technology. Right-side click a slide to go forward

and left-side click to come back. The slide page number is

identified on the top center of slide (white # in grey).

To minimize interference, all phones on mute.

Periodically Gary will open the lines for questions and

comments.

We are going to try and keep these meet-ups to one hour.

If you attend the CCE meet-up, then the meet-up slides

will be placed into a PDF document and emailed to you.

All knowledge covered on the CCE certification exam will

have been presented via a meet-up and documented in

these PDF files and at the CCE YouTube Channel.

Click here for next slide...

Meet-up #01

CCE

Orientation ~~~

Wed April 30

7PM to 8PM EST

Call: 605-475-5950

Code: 7043327#

Page Login:

www.cognitivecomputingexperts.com

Moderator:

Dr. Mark Smith

Presenter(s):

Gary Deines

2

CCE Meeting Interactions

CCEs will be offered three types of meetings:

1. Virtual cyber meetings, like this one.

2. Our onsite meetings (various locations generally in

Cambridge such as NERD, IBM Tech Center,

Cambridge Public Library, etc.).

3. At CC vendor or user sites (IBM, Microsoft, Oracle,

John Hancock, etc.). These are vendor presentations.

All meetings will be announced a month and then a week

in advance, via a CCE Meeting announcement email. You

must register because space in limited.

Virtual Cyber Meeting Methods:

• Right-slide and left-slide click, with slide number in URL.

• Everyone is on mute, moderator will open up for Q&A.

• Ask questions at any time via gld@hadoopnation.com.

• Try to be on time because your entry is announced.

• There is 5 minute general dialogue to get settled.

• Meeting materials are sent to all attendees that request

it via an email to gld@Hadoopnation.com.

• You do not need to attend any meetings to become

CCE certified. However, all materials are covered in the

CCE online training classes.

Meet-up #01

CCE

Orientation ~~~

Wed April 30

7PM to 8PM EST

Call: 605-475-5950

Code: 7043327#

Page Login:

www.cognitivecomputingexperts.com

Moderator:

Dr. Mark Smith

Presenter(s):

Gary Deines

3

Meet-up #01

Orientation A Cyber Meeting

~~~

Wed April 30

7PM to 8PM EST

www.cognitivecomputingexperts.com

The next CCE cyber meeting is on

Cognitive Science: Wed 2014/5/28

at 7PM. Over the next month you

may install Chrome, the Google

http://www.google.com/hangouts

video conference software, and link

into the CCE Google+ circle.

CCE Meeting Technology

The CCE virtual cyber meeting technology will evolve from

simple to more complex and powerful. Tonight we are

using simple technology that does not require any (1)

download, (2) setup, or (3) training. Call a phone number,

click on a web slide, email gld@hadoopnation.com any

questions you have during and/or post-meeting comments.

This simple technology will always be maintained.

However, the next cyber meeting will also offer Google+

circles using the new Hangouts interactive video system.

For those that desire more interaction in these cyber

training meetings, please review the following:

1. The Cognitive Computing Experts Google+ site:

https://plus.google.com/104169062645335213768/about

2. Cognitive Computing Experts Hangout site software:

http://www.google.com/hangouts

3. Use Chrome for this because it is more relable.

Again note: You may always access our CCE materials

using the simple method and will not need to download or

install any software on your computer or smart phone.

Future CCE Meetings will be recorded

and kept on-line at our YouTube channel

called: Cognitive Computing Experts.

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Introducing Gary Deines

1. Gary is a Cornell educated Cognitive Scientist of

long standing (Behavioral Economics 1973).

2. Known for making important contributions to

bouton ideation (circa 1987); his work is aligned

with my EdD on Corporate Construct Theory.

3. He is called a serial entrepreneur, starting four

successful software firms, the last being the

ISOxPERT™ software (ISO 9000 automation).

4. Gary with his nephew, Michael Deines, are the

founders of the CCE meet-ups. IBM now mimics.

5. He is also one of the tri-directors of Hadoop

Nation, where he brings his 30 years of computer

hardware and software experience.

6. I am glad to call Gary my friend and collaborator.

CCE is to new and to complicate for one person to

know-it-all. For me, Gary comes the closest.

Meet-up #01

CCE

Orientation ~~~

Wed April 30

7PM to 8PM EST

Call: 605-475-5950

Code: 7043327#

Page Login:

www.cognitivecomputingexperts.com

Moderator:

Dr. Mark Smith

Presenter(s):

Gary Deines

5

Agenda

1. What is Cognitive Computing?

2. How do CC applications differ?

3. Noted CC application examples.

4. Outline the taxonomy of elements.

5. Comments, questions, answers...

6. Why peer certify the CCE?

7. Future meetings.

8. How can I get involved?

• Teach

• Publish

• Program

• Partner

9. Closing remarks by Dr. Mark Smith

Meet-up #01

CCE

Orientation ~~~

Wed April 30

7PM to 8PM EST

Call: 605-475-5950

Code: 7043327#

Page Login:

www.cognitivecomputingexperts.com

Moderator:

Dr. Mark Smith

Presenter(s):

Gary Deines

6

What is Cognitive Computing?

CC is intentionally adaptive, by design.

... hardware, software,

and content that adapts

its output, by situation,

to better serve people.

System knows you ...

To better serve you.

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What is Cognitive Computing?

CC is more affective, more influential.

A CC system has more

influence because of its

adaptive page design.

System knows you ...

To better influence you.

8

What is Cognitive Computing?

How to make more money in the future.

System serves you ...

To increase the profits.

9

Noted CC examples...

A CC system adapts to me... ... that’s the point.

10

Cognitive

Computing

Characteristic

More for less.

A CC application will always...

• Contain situation foreknowledge.

• Have overall & stage intent built-in.

• Seeks a quantitative optimization.

• Know and type individual users.

• Be taught or learn by experience.

• Have at least one conditional and

normally will use a variety of named

conditions & planned responses.

• Analyze for productive patterns.

• Adapt output to its sensed input.

• Measure & feedback results.

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Simple Complex Quantitative Dimensions (space, time, form, fit, stage)

Cognitive Computing CC Application Quadrant

Multiple data streams, on many CPUs, evaluating many factors in real-time >> N

Sense Decide React

1 << A single “if this, then do” evaluation, on a single datum, at one CPU.

Learned

Taught

Co

rre

lati

on

Fac

tors

(th

e c

om

mo

n q

ualit

ative

na

me

s fo

r th

e th

ing

s)

Situation1-N

+ Cognition

==========

Decide Action

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Cognitive Computing also

Benefits Small Companies

A technical talent agency

• My smallest client

• Now a legal placement firm

• Aver. 6 placements per person-year.

• Adding technical talent headhunting

• We predict headhunter productivity

will increase by 50% via the CC.

• Starting with current measures.

• Complete CC system in 2 months

• Will prove, or disprove by Oct 2014

• CC is useful for any size firm

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How to make CC money?

II. Get hired...

1. Learn about CC systems:

• Concepts

• Design

• Program

• Training

• Implementation

2. Create portfolio of work .. partner

3. Add to resume (do not replace)

4. Use CC to differentiate yourself

I. Sell gigs...

• Select platform (IBM, MS, Linux, etc.)

• Change Website (www.soltrixsolutions.com)

• Write whitepaper (collaterals)

• Invite prospects here - CCE meetings

• Add CC to back of card

• Develop elevator speech

• Have explicit market focus

• Partner with others

• It’s here now. Just do it.

Our CCE meet-up purpose... to education & certify.

III. Company Projects...

• Introduce in your firm

• Have a cogent plan

• No risk: step-by-step

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Future CCE Meetings ,, two per month (cyber and physical).

Company sponsored meet-ups Their CC software - one per month.

1. Microsoft NERD

2. SAS Statistical Software

3. Oracle

4. HP Vertica

5. Please suggests others...

CCE virtual training... Last Wed each month at 7PM.

1. Orientation today 4/30

2. Cognitive Science 5/28

3. CC Architectures 6/25

4. CC Hardware 7/30

5. CC Software 8/27

6. CC Data Structures 9/24

7. CC Implementation 10/29

8. CC Metric & ROI 12/3

9. CC Certification Exam Prep in

January 2015

Wikipedia “Cognitive Computing” entry..

IBM ... Monthly ongoing IBM Research Lab

1 Rogers Street

Cambridge, MA 02142

Phone:(617) 577-8500

2014/5/8 .. next meeting

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How to get involved?

Have good choices...

1. Attend meeting, make comments.

2. Partner for synergy with others.

3. Participate in Wiki page creation.

4. Publish CC and CCE papers.

5. Share success/failure case studies.

6. Help get sponsors.

7. Suggest company’s to present.

8. Present at a meeting.

9. Become a peer certifier.

Do what makes sense for you...

Team-up for power....

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Cognitive

Computing

Search Trends

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Cognitive Computing

Published Articles

2007 - 2014

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Big Data link

to Cognitive

Computing

At Hadoop Nation, it’s what we do.

1. Design

2. Program

3. Teach

4. Support

All HNI services are offered

under a fixed price contract,

with a money-back guarantee.

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Data

Science Cognitive

Science

20

Facts change behaviors.

Judge and Do

Sense/Learn

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Market Growth

The Big Data market is just taking off. (tenfold growth in 5 years)

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Opportunity >> Solution >> Action >> Benefit

www.AABigData.com

Product Benefits

• AA is different/better.. Flying is more than transportation. Timing is

important. Periodically the opportunity arrives to

significantly differentiate one airline from another.

The time has arrived for inflight cyber services. It

starts with Big Data. Other services will follow.

• It serves business.. Talk to business people. They want to know about,

try, test, and then use appropriate Data Analytics

(small, medium, and big). This is a perfect thing to

do on a plane. AA has a large, captive audience.

• Profitable project.. Once the software is developed and tested, Cloud

services normally generate 70% Gross Margins.

This universal service makes money. Plus, it sells

more seats and affords great advertising opportunity

at your www.AABigData.com site, as managers

continue to use this cyber service, on the ground.

• Emerging need.. A Big Data service bureau is a big, emerging space.

We can quickly place AA ahead of the crowd. In

short, AA can now get there first, with the most.

This is aligned with the AA innovation objective.

Why might

AA do this?

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“It don’t mean a

thing, if value is not

delivered and money

changes hands.”

- Dr. Mark Smith

Next physical meeting at IBM, in

Cambridge, MA. Make comments.

Next cyber meeting 2014/5/28. I’ll

teach some Cognitive Science..