Jackie Mae Townsell (born Jackie Mae Howard ... - Irving, TX
Meet Sunrise Intro Jackie
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Meet Sunrise Identity
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Transcript of Meet Sunrise Intro Jackie
Meet Sunrise Identity
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Sunrise Identity Introduction
• Fun group of passionate individuals
• Based in Bellevue, Washington
• Full service promotional merchandise agency
• Established in 1976, closely held privately-owned company
• Deliver full service merchandise solutions to a wide array of industries
We are experts at enhancing your brand creatively and responsibly.
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Sunrise Philosophy
The power of branded merchandise is that it extends your brand to a tangible keepsake with high perceived value.
Sunrise core competencies:
• Branded apparel & merchandise solutions • E-commerce solutions
• Graphic design & creative services • Awards & recognition programs
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Return on Investment
The CPI (Cost Per Impression) for Advertising Specialty & Promo Products beat all forms of media.
(1) Source: 2008 The Nielsen Company (2) Source: Los AngelesMobileBillboards.com
TYPE OF MEDIA
National Magazine
Newspaper Ad (1/2 page BW)
Prime Time TV
Cable TV
Syndicated (Day) TV
Spot Radio
Advertising Specialties
COST PER IMPRESSION
$0.033
$0.0192
$0.019
$0.007
$0.006
$0.005
$0.004
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Industry Statistics: Power of Merchandise
• $19.4 billion Promotional Products Industry / 18,000 Promotional Distributors - 2008
• “The average lifespan for Branded Merchandise is over 6 months…“ – ASI
• “Message credibility was higher with the promotional product than with the television commercial (54% to 33%).”
• 72% of end-buyers consider the Internet as the most effective form of advertising with promotional products second (64%)
• Use of promotional product as the sole advertising medium achieved maximum impact, up to 69% increasing brand interest and 84% in creating a good impression of the brand.” - PPAI
• Instant recall: More than 8 out of 10 (84%) respondents remembered the advertisers of the promotional products they’re received. – ASI
• Sunrise Identity is ranked in the top 1% of promotional products distributors in the US by revenue.
We understand the significance of promotional products. Here are the statistics:
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Your Safety Testing and Compliance Experts
Sunrise purchases goods and services from a wide variety of suppliers globally, only those who can provide proof of conformity to applicable safety standards for each product.
Sunrise uses Intertek as its third party auditor to ensure our imported products and factories meet necessary requirements including: • Prop 65 • CPSIA (Consumer Protection Safety Improvement Act)
Sunrise is committed to conducting business in a socially responsible and sustainable manner. • Socially compliant supply network • Workplace recycling • Philanthropy committee • Bike to work team
We are committed to protecting the customer, their brand and the environment.
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Client List:
Our Solutions
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Solution #1: Merchandise
Branded merchandise generates excitement with the audience - delivering brand impressions long after the event has taken place. This gear: Toyota Tundra Brooks & Dunn custom backpack/cooler bag, lunch cooler, travel mug, apparel, key tag, hand fans, soft-shell jacket and VIP pass.
Maximize Event Sponsorships
Reaching an audience of fickle contemporary consumers is a challenge for many brands. Staying on top of current apparel trends and embellishment techniques helps Sunrise Identity
deliver relevant designs consumers will actually want to wear.
This shirt: 30-singles weight T-shirt with sublimated original design featuring 2-color Stolichnaya Vodka mark.
Branded Apparel Connects
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Solution #2: Uniform Program
Sunrise delivers uniform and apparel solutions including inventory-managed retail store programs, co-branded uniforms (company + business partners), bulk custom orders, all with a wide array of embellishment.
This shirt: Starbucks Coffeehouse Polo - available to Starbucks-owned and licensed stores (supermarkets, bookstores, airports, etc.) through an e-commerce ordering and distribution program developed by Sunrise. We manage all direct importing, embellishment, fulfillment, and distribution.
Maintain Uniform Program For All
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Solution #3: E-commerce
Sunrise offers turnkey business-to-business and business-to-consumer e-commerce solutions. Products range from out-of-the-box branded merchandise sites to a fully customized e-commerce platform to best meet the specific needs of each client. Sunrise sites offer a variety of payment options – such as credit card, budget decrement, purchase order or point redemption. Inventory management and robust reporting are available to insure your store performance meets the specific goals of your program.
Integrated product selection offers socially compliant sourcing, product safety testing, and a wide offering of eco-friendly products. Sunrise manages platform functionality, product development and inventory so you and your organization can focus on what it does best – making and selling your products or services.
Technology-based Brand Building
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Testimonials:
Our special order business is always handled with the utmost care and urgency and we appreciate everyone’s willingness to take the extra step to get a job done, many times in a very short turn around.
Shannon ChatmanMarketing OperationsSafeco Insurance Company
I have been working with Sunrise Identity for the past three years. They have consistently provided me with creative promotional ideas and top notch service. I have found their prices to be competitive and they have always strived to ensure that I get the most for my company’s investment. I can honestly say that our brands have benefited from the efforts of Sunrise Identity.
Nels StruveDivision Marketing ManagerPernod Ricard USA
I knew I could depend on Sunrise in a tight spot. That’s why you are my go to guys!Aaron LemaySenior Graphic DesignerBungie Studios
It was truly a breeze working with you. The swag turned out great and we really could not have done it without your support! We will certainly recommend you to other companies in the gaming world.
Jennifer EtheringtonProduction ManagerKlei Entertainment Inc.
Sunrise has been cultivating raving fans for more than a decade. Take their word for it:
