- meet some of our Vega Ambassadors

Today, many health experts recommend consuming primarily plant-based whole foods for optimal health. Born of the belief that one should not have to compromise between whole food goodness and fast food convenience, Vega was created with the following principles in mind:

VEGA’S GUIDING PRINCIPLES

Plant-based whole foods are the true future of optimal health

Raw, alkalinizing foods are the best defense against illness and disease

Nutrient density is more important than calories

Food should provide energy, not drain it

Countless studies support the many benefits of a plant-based whole food diet, including lowered risk for cancer, stroke, heart disease and high blood pressure. Vega is made exclusively from plant-based whole foods.

The main cause of all illness and disease stems from the disruption of pH balance in the body. Raw, alkaline foods help neutralize acid in our diet to promote healthy pH balance. Vega is slightly alkaline, similar to human blood.

Once the body is supplied with the nourishment it needs, cravings will cease. Consuming nutrient dense whole foods is a healthy way to naturally reduce caloric intake. Vega is very nutrient dense, yet low in calories.

Refined foods, sugar and caffeine create a brief increase in energy through stimulation, but eventually produce fatigue. Vega contains an ideal balance of nutrients to provide a constant, enduring supply of energy.

1

2

3

4 The latest dietary recommendations suggest that most adults should eat

at least three cups of dark green vegetables a week. To reach this amount,

you could have a half-cup serving every day, or larger servings several

times a week. Spinach, broccoli, swiss chard, kale and romaine lettuce are

all good choices.

Dark Green Vegetables

A class of vegetables that includes beans, peas and lentils, legumes are among the most versatile and nutritious foods available. High in protein, fiber, vitamins and minerals, legumes may be beneficial in the treatment and prevention of several conditions, including cardiovascular diseases, diabetes, obesity and osteoporosis.

Legumes

The preservation of health is a duty. ~Herbert Spencer

It is possible to grow a younger body

Avoid common allergens to reduce food sensitivities6

7

Many people have sensitivities to foods that are abundant in the modern diet; commonly resulting in mild flu-like symptoms, low energy, and difficulty shedding body fat. Clean and green, Vega is free of common allergens.

Ease of assimilation is a key benefit of natural food. The less energy the body spends on digestion, the more it will retain. Enzyme rich to conserve energy upon digestion, Vega offers superior net energy gain.

Regular exercise coupled with premium nutrition is what keeps us biologically young. You literally are what you eat so supply your body with premium building blocks such as those found in Vega and the result can be a healthier, younger body!

In my practice as a Naturopathic Physician, I am continually assessing nutrient status, digestive health, and hormonal function. Consuming an adequate amount of plant-based nutrients is essential to the proper functioning of all cells in the body. To ensure that my patients systems run smoothly and to minimize food sensitivities, I consistently prescribe whole foods diets that contain a wide variety of vegetables, fruits, nuts, seeds, legumes, and whole grains. This type of diet boosts energy levels, reduces food allergies, encourages nutrient absorption, and provides the body with the building blocks necessary to produce hormones and support a healthy immune system.

I recommend Vega widely in my practice. My patients love the taste and one serving can easily replace the consumption of a handful of other supplements. I believe that medicine needs to be primarily food-based and Vega is an easy and effective way to achieve optimal health through whole foods nutrition.

Dr. Julie Durnan – Naturopathic Physician Women’s Health and Family Medicine

For more information, visit: www.drdurnan.com

Food should energize through nourishment, not stimulation5

Told from the onset that a plant-based diet wouldn’t cut it on the professional Ironman circuit,

Brendan’s nutritional journey began with chronic hunger, the need to constantly eat and

reduced energy levels, culminating in a decline in athletic performance.

Brendan’s stubborn curiosity persevered however, and after years of research and personal

experimentation, he created a plant-based whole food diet that propelled him to become a top

professional Ironman triathlete.

Driven by the desire to share his findings with like-minded others,

Brendan wrote the best-seller THRIVE: A guide to optimal health

and performance through plant-based whole foods and partnered

with Sequel Naturals to create the Vega line of products.

Speaking throughout North America, Brendan continues to

educate on the value of a properly implemented plant-based

diet for improved vitality and performance.

For more information, visit: www.brendanbrazier.comWhenever you see this little icon, you’ll meet a Vega Ambassador - a passionate person who not only excels at what they do, but also lives by the same principles Vega is built on.

Health is the first of all liberties. ~Henri Amiel

As an entertainer and raw-food vegan, my career and lifestyle’s physical

demands are tremendous. From performing, songwriting, recording and

running my own record company to touring, traveling and working out,

my schedule is hectic, intense and ever-changing. Amongst the chaos

I often find it challenging to eat properly. Vega is the very sustenance I

need to strengthen and energize myself, allowing me to totally honor my

body and mind. I’ve finally discovered a

meal replacement that provides me with enhanced performance and contributes to my overall health and well-being. I take Vega with me whenever I travel or know I won’t have time to eat a normal meal. I know I am getting a guilt-free, complete, healthy meal without compromising my nutritional needs. With Vega, I ‘m ready to ROCK!”

Vega is the only whole-food

meal replacement I take

during the hard training

cycles and I never go a day

without it. It is by far, the most

important meal of my day. With

Vega, I’ve replaced 6 supplements

I used to take and gained the

convenience of being able to

eat a complete meal anytime,

anywhere. On top of that, it

actually tastes good, unlike similar products I’ve

tried in the past... Simply put, my diet wouldn’t be

complete without it..

VEGA AMBASSADORS SPEAK UP!

The greatest wealth is health. ~Virgil

As a vegan bodybuilder, I want to show others that it is possible to gain significant muscle and strength on a vegan diet and I want to inspire others to follow this lifestyle. I love being vegan and knowing that I am having a

positive impact on our society. I believe that a plant-based diet is one of the best things you can do for your health, and the well being of our environment. One of my favorite foods when I’m running short on time is a meal re-

placement called Vega. Made exclusively from natural, plant-based whole foods, Vega meets all my nutritional needs and it tastes great too! For me, it is the ultimate post-workout meal replacement.

I strongly believe that we are what we eat and by eating healthy

we are more likely to reach our potential of having healthy bodies

and minds as well as reducing our ecological footprint. Being a

discerning customer when it comes to what I put in my body,

I favor natural and organic products that are made with ethical

standards. I find Vega helps me perform better and recover

faster after a long day of climbing. It is also the best tasting meal

replacement I’ve ever tried; it has a nice creamy texture and all

you need to add is water. Another thing I like about Vega is that

it’s free of ingredients that many people are unknowingly allergic

or sensitive to, such as soy, whey, gluten, wheat and sugar. I’m re-

ally impressed that Vega is made with a conscience that includes

both people and the environment!

Despite being a mountain/rock climber, triathlete, and adventure racer, I didn’t have a thorough understanding of the importance of nutrition and hydration until my health was taken away from me. After a hard fought battle with Crohn’s disease, I underwent life saving surgery to remove my colon (large intestine). To me surgery and life with an ileostomy was a second chance; one I did not want to waste. I developed NO GUTS - KNOW GLORY! a campaign driven to remove social stigmas related to intestinal diseases and improve patients’ quality of life. I am currently on a quest to climb the highest mountain on each of the seven continents. With the support of Vega’s nutritional products, I aim to complete the last of the Seven Summits, by reaching the top of the world - the summit of Mt. Everest.

Vega helps me maintain a high level of physical, mental and spiritual fitness. Without a colon the small intestine is entirely responsible for the absorption of nutrients and water into the body. With my digestion being compromised in this way it has been essential for me to use Vega. Vega is a meal replacement that tastes great, aids in a fast recovery after exercise or exertion, provides a perfect supply of nutrients, and is easy to mix and drink. In extreme environments, such as high altitudes the body burns calories faster then can be absorbed. The matter is complicated with lack of appetite and risk of dehydration. Before being introduced to Vega, I would lose up to 25 lbs on a climb. Since then Vega has joined me on expeditions in Indonesia, Antarctica and Nepal with great results and very little weight loss. With Vega on my team I know this will not be an issue on Everest.

Vega products are a basic staple in my

diet. I never miss a training session without

consuming a Vega Health Optimizer drink

right before and after my weight training

and a Vega Energy bar after my cardio

training. I feel confident I am giving my

body what it needs for optimum

performance and recovery!

One of the most efficient and productive crops known to man, hemp

grows incredibly fast without the use of pesticides and produces more

protein per acre than any other land plant, while requiring less water.

Hemp is raw, alkaline forming, high in chlorophyll and, unlike its cousin

marijuana, hemp grown for food contains no THC.

Hemp

Also called “Peruvian Ginseng”, maca is a hardy root vegetable that grows

where no other crop can survive. Native Peruvians have used maca for

thousands of years as food and medicine to increase energy and stamina,

deal with stress and treat numerous sexual dysfunctions ranging from

infertility to impotence.

Maca

Not quite a plant yet no longer a seed, sprouts occupy a special transi-

tional phase in the plant life cycle. Power packed with vitamins, minerals,

chlorophyll and enzymes, sprouts greatly enhance the efficiency and

nutrient value of the seed. Possessing a high pH level, sprouts also help

alkalize the body.

Sprouts

Flax contains more Omega-3 essential fatty acids than any other plant.

Rich in fiber, protein and lignans, the benefits of flax include enhanced

immunity, hormonal support, normalized cholesterol, reduced inflam-

mation, improved digestion, reduced body fat, cancer protection and

healthy skin.

Flax

For more on our ambassadors go to

myvega.com

1 serving of Vega equals...A synergistic collection of plant-based superfoods,

each serving of Vega is power-packed with nutrition,

yet only has 240 calories!

Here are some product highlights:

Broad Spectrum Protein• 40% of calories made up of protein from 5 sources,

ensuring a complete, balanced amino acid profile

• 30% of protein is raw and alkaline for easy digestion

Essential Fatty Acids• 25% of calories made up of naturally occurring EFAs

• As much Omega 3 per serving as 6 oz of wild salmon

Quality Carbohydrates• 35% of calories made up of low glycemic complex

carbohydrates for enduring energy

• Contains no sugar or artificial sweeteners

Full of Fabulous Fiber• 15g of fiber per serving, an amazing 60% RDI

• Helps balance blood sugar, reduce serum cholesterol

and improve digestion/elimination

Other Key Components• ChlorEssence detoxifies and supports immune system

• MacaSure increases energy and reduces stress

• Mixed berry complex provides antioxidant protection

• Digestive enzymes and probiotics work together to

improve digestion and gastrointestinal function

Our body is a machine for living. ~Leo Tolstoy

Vitamin E = 23 Cups of Spinach

Protein = 4 farm fresh Eggs

Calcium = 5 cups of Milk

Iron = 29 Oz. of Beef

Potassium = 6 Bananas

Antioxidants = 1 Cup of Blueberries Probiotics = 100g of Probiotic Yogurt

Fiber = 7 Slices of Whole Wheat Bread

Chlorophyll = 1 Head of Lettuce

Omega 3 = 6 Oz. Wild Salmon

ProVega Complete Broad Spectrum Plant-Based Protein Blend (Organic hemp protein, yellow pea protein, organic

brown rice protein, whole flax seed, ChlorEssence {high CGF chlorella}), Inulin FOS (from chicory root), MacaSure

(organic gelatinized maca), digestive enzyme blend (protease I, protease II, amylase, lipase, cellulose), ORAC 800+ mixed

berry complex (wild blueberry, blueberry, black raspberry, cherry, marion berry, blackberry), dairy-free probiotic blend

(L.acidophilus/B.bifidum), providing 1 billion viable cells, natural (vanilla/berry/chocolate) flavor, stevia leaf.

VEGA is good for most anyone as it can help:

· Promote optimal health and increase energy and stamina

· Meet 100% of recommended daily intake of vitamins & minerals

· Meet 60% of recommended daily intake of fiber

· Support the development of bones & teeth

· Ensure healthy thyroid and hormonal function

· Enhance digestion and gastrointestinal function

· Preserve good cardiovascular health

· Support eyesight, skin health and immune system

· Maintain proper muscle function

· Encourage healthy weight loss by improving metabolism, increasing the feeling of fullness and controlling blood sugar

VEGA IS PACKED WITH AMAZING INGREDIENTS

VEGA IS LOADED WITH GREAT HEALTH BENEFITS

Vega is available in wholesome Natural, Berry and Chocolate flavors. One serving of Vega makes a complete meal, exceeding all meal replacement requirements.

Combining whole food goodness with fast food convenience, Vega makes a simple, one-stop meal or snack that covers all your key nutritional bases for optimal health and vitality. Suitable for the entire family, Vega is 100% plant-based and contains no artificial sweeteners, dairy, egg, gluten, soy, sugar or yeast and is free of GMOs, herbicides and pesticides.

Give your favorite shake or smoothie an

instant boost of complete protein, fiber,

Omega 3 EFAs and green foods! Just

blend Vega Smoothie Infusion with some

fruit, ice, water or juice to create a whole

food fortified custom smoothie creation

your entire family will enjoy!

Vega Smoothie Infusion is made exclu-

sively from natural plant based whole

foods. Alkaline forming and easy to

digest, it provides premium nutrition

in a convenient, affordable format.

Clean and green, Vega contains no

common allergens including corn, dairy,

gluten, soy, wheat and yeast.

Vega Smoothie Infusion can transform your regular fruit smoothie into a nutritious and delicious meal. Power-packed with raw, organic superfoods, each serving of Vega

Smoothie Infusion provides more protein than 2 large eggs,

more fiber than 2 slices of whole wheat bread and more Omega 3 than 6 oz of wild salmon.

Ingredients:Yellow pea protein, organic hemp protein, organic sprout-ed flax seeds, organic brown rice protein, organic green food blend (spirulina, organic wheat grass, organic alfalfa grass, organic barley grass, organic kelp, organic sprouted broccoli, organic kale, organic spinach, organic dulse), inulin (from chicory root), natural flavors, xanthan gum.

VEGA WHOLE FOOD SMOOTHIE INFUSION

In a disordered mind, as in a disordered body, soundness of health is impossible. ~Cicero

A great source of food energy, whole grains have their natural fiber intact so they are less rapidly digested and enter the system more slowly. This dampens insulin secretion and puts less stress on the body. Whole grains that are alkaline and gluten-free include amaranth, quinoa, millet, wild rice, brown rice and buckwheat.

Whole Grains

Vega Antioxidant EFA Oil Blend is produced from pure, premium unrefined certified organic botanicals. Cold-pressed without distillation, chemicals, synthetic purification agents or solvents, our oils are alkaline-forming and retain their naturally complementary antioxidants and phytonutrients. Vega Antioxidant EFA Oil Blend can be used with all cold, warm and hot foods but should not be used for baking, frying or other high temperature cooking. Try it in salad dressings, dips, soups and smoothies or add it to your favourite vegetable, rice or pasta dishes for a convenient and pleasant tasting EFA boost.

Clean, Green and 100% Plant-Based IngredientsHemp seed oil • Flax seed oil • Pumpkin seed oil • Coconut oil • and our Antioxidant Blend (A unique, balanced and synergistic array of antioxidant and phytonutrient rich seed oils including: Green tea seed oil, Pomegranate seed oil, Black cumin seed oil, Black raspberry seed oil, Blueberry seed oil and Cranberry seed oil).

Vega’s specially selected seed oils contain broad nutritional and healing properties

Vega Antioxidant EFA Oil Blend contains:

• Omega-3 Essential Fatty Acids (EFAs)

• Monounsaturated Fatty Acids

• Omega-6 Essential Fatty Acids (EFAs)

• Gamma Linolenic Acid (GLA)

• Omega-9 and Omega 5 Fatty Acids

• Stearic and Palmitic Acids

• Medium Chain Triglycerides (MCT)

• Tocopherols and Tocotrienols

• Chlorophyll and other phytonutrients

• Carotenoids and Sterols

Green Your Oil

Berries are an excellent source of antioxidants, the term used to describe the agents that counteract the destructive effects of free radicals. Other great sources include fruits and vegetables with strong vibrant colors. Raw fruits and vegetables provide the highest concentration and best absorption of antioxidants.

Berries

VEGA ANTIOXIDANT EFA OIL BLEND

good friends!great tim

es!

Each Vega bar features:

• 10g of complete raw protein for easy digestion • 6g of both soluble and insoluble dietary fiber • 6g of sprouts, rich in enzymes and phytonutrients • 4.5g of omega 3 & 6 essential fatty acids

Unlike traditional cooked and processed bars, Vega bars are 100% raw, alkaline and enzymatically alive, requiring less energy to digest and providing a greater net energy gain. An ideal snack for people on the go, Vega bars provide high quality convenient nutrition without compromises.

Congratulations on making such an awesome bar! Vega whole food energy bars are loaded with nothing but healthful ingredients with no junk or fillers. They are the perfect bars for me when I’m busy working or before or after a training session.

Shelley H.

Vega whole food energy bars offer unparalleled nourishment in a

convenient, delicious form and provide constant, enduring energy through

nourishment, not stimulation.

Clean and green, Vega bars contain no refined sugars, oils, gluten or soy

and are GMO and pesticide-free. Moist and delicious, Vega bars are available

in chocolate, berry and natural flavors.

Energy Bar Ingredients:

Dates, hemp protein, almond butter, organic sprouted whole flax seeds,

agave nectar, almonds, raisins, sesame seeds, organic sprouted mung beans,

organic wheat grass, lemon juice, organic dulse.

VEGA WHOLE FOOD ENERGY BARS

If you have health, you probably will be happy, and if you have health and happiness, you have all the wealth you need, even if it is not all you want. ~Elbert Hubbard

good friends!

VEGA WHOLE FOOD VIBRANCE BARS

Our Wholesome Original bar contains a basket

load of great stuff like... sprouted buckwheat, hemp

seed, sprouted almonds, Salba, acai, chardonnay

grape and Vega’s own Antioxidant EFA Oil Blend.

Green Synergy bars also include the Vega Green

Superfood Blend. Chocolate Decadence bars

boast dairy-free organic dark chocolate. With so

much packed into one bar they really are the pick

of the crop. Organic Raw Sprouted Enzymatically-Alive Vegan Gluten-Free Alkaline-Forming Omega-Rich Delicious too!

Our Whole Food Vibrance Bars are raising the ‘bar’ to a new level. Packed with an incredible array of sprouted organic superfoods the entire family will love, there’s whole food goodness in every mouth watering bite. The bars are built with health-giving ingredients that are 100% plant-based, 95% certified organic, 85% raw - and nothing artificial. Plus there are no common allergans - no corn, dairy, gluten, oats, soy, wheat or yeast.

NEW

At Sequel Naturals, our mission is to bring you Nature’s finest superfoods with their innate healing powers intact. That’s why we search the globe, from land to sea for natural foods with the greatest potential impact on today’s health concerns.

Authenticity. We use only the absolute finest raw materials, in their ideal and most proven delivery forms and we source them directly from their proud and passionate producers.

Science. All our products are backed by extensive scientific studies published in peer-reviewed medical journals and supported by health professionals worldwide.

Health. We believe the greatest wealth we can possess is our health, and as so sagely stated by Seneca, “To wish to be well is part of becoming well.”

People. We believe you don’t have to be all that big to make a difference. You do, however, have to know what you believe in - then take action.

Sustainability. Our products are primarily plant based, raw and organic, require minimal processing and ultimately leave a nominal environmental footprint.

ABOUT SEQUEL - MAKERS OF VEGA

Sequel’s Award winning ways continue to highlight the fact that

we’re one of the most innovative companies in the health food

industry. And we’ll continue to strive for the best solutions to

great health, awards or not!

A serving of Vega leaves a tiny Carbon Footprint* and provides many times the

nutrition with 10 X less emissions than the typical light breakfast of cereal flakes,

milk, yoghurt, banana - and over 38 X less than a traditional bacon and egg

breakfast with toast and hash browns.

From our Eco-friendly facilities and production methods to our careful choices of

ingredients (efficiently grown, nutrient dense, organic and raw) Vega products are

committed to leaving a very small footprint - giving the earth a break, and helping

to sustain a healthier planet for future generations.

*A ‘Carbon Footprint’ is the total amount of carbon dioxide ( CO2 ) and other greenhouse gases

(that contribute to global warming) emitted over the full life cycle of a product or service.

conscious

2CO

10x

38x Emissions produced

Traditional Bacon & Egg Breakfast

Light Breakfast

Vega

Data based on 2007 Life Cycle Assessment study by Conscious Brands™. Emissions factors for Traditional and Light breakfast ingredients gathered from Wallen, Brandt and Wennersten 2004; Cederberg and Mattsson 2000; Hendrickson 2004; and Berlin 2002. Natural food additives and enrichments were excluded from all breakfasts.

At Sequel Naturals we really try to live out our Clean and Green ethos. Even in the recent construction of our new facilities, we put much thought and effort into creating an environment that is energy efficient and functional, while adhering to earth-friendly practices - right down to our Vega Smoothie and Organic Salad Bar in the lunchroom.

• Daylight sensor energy efficient light fixtures

• Earth friendly office furniture

• Sustainable modular carpet system

• Rapidly renewable bamboo floors

• Low emissivity glass windows

SEQUEL NATURALS33-1833 Coast Meridian Rd.Port Coquitlam BC V3C 6G5

Canada

1.866.839.8863myvega.com

US Warehouse1124 Fir Avenue, 178

Blaine, WA 98230USA

I formulated Vega using the highest quality, least processed, plant based superfoods available. Armed with Vega, you will no longer need to compromise between whole food goodness and fast food convenience. To me, Vega is a way of life—I hope you enjoy it as much as I do.”

Brendan Brazier - Vegan, Bestselling Author, Ironman Triathlete & Formulator of Vega

food convenience. To me, Vega is a way of life—I hope you enjoy it as much as I do.”

Brendan Brazier - Vegan, Bestselling Author, Ironman Triathlete & Formulator of Vega

...The Thrive Diet by bestselling author, Brendan Brazier

The Thrive Diet is a long-term healthy eating plan that will help you achieve optimal health through stress-busting plant based whole

foods. It is an easy-to-follow diet plan that will help you understand why some foods directly create nutritional stress and how other foods can help reduce it. Featuring 100 easy-to-make whole food recipes and a complete 12 week meal plan, The Thrive Diet will help give you a lean body, a sharp mind and lasting energy.

www.thrivediet.com

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