Insight to innovation - new segments meet new products. Audience first conference, 16 July 2014
meet my audience - frank and need for speed
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Transcript of meet my audience - frank and need for speed
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Meet my target audience Film - Frank
Meet Liam. He is 19 years old and lives in Ireland. He hasbeen highly educated yet his quirky demeanour leads him to bean aspiring singer and song writer. He listens to lesserknown indie bands such as The Kills and The horrors.
Liam is currently travelling around Ireland performing gigsto kick-start his career in the music industry.
Liam is known to have quite a hipster style and shops in stores like river island and burtons, but he purchases a lot ofunique clothing online on websites such as http://www.theurbanapparel.com/.
Liam likes to spend time performing in local bars in Ireland and writing new songs and poetry. His favourite films areFrank , Shame and Calvary.
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Meet my target audience Film – Need for speed
Meet Devon. He is 14 years old and lives in Atlanta,USA. He is a freshman in high school He listens to music artists such as Kid Cudiwho happened to also starr in this film.He is a young teenager who loves cars and racing and plays alot of video games , his favourite being the original need for speed video game. He also plays alot of sports such as baseball and his room is often messy. Devon loves spending time with his Dad who also takes him out to racing games , and as he is quite young, his familysupport him financially.
His favourite films are the transformers movies,robocop and the fast and furious movies.