Meet Handlebar

Handlebar/C. Grant & CompanyConfidential

HandlebarC. Grant & Company

Integrated Marketing and Publicity

ICRS 2013 Overview


Where is your finish line?Bestseller

Influencers talking about your title

Author relations and support

Efficient processes

A trustworthy partner

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#1 on Amazon

#1 on Amazon

New York Times

Bestseller

New York Times

Bestseller


Obstacles to the end goalStaff cuts

Budget cuts

Quickly shifting technology

Personnel changes (or long-term leave)

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Lessons from our relay team

There is no cookie cutter way to achieve your goal

Each book’s audience is unique, requiring targeted platforms and custom, integrated campaigns

Consistency is key

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Shift gears with us

Google Adwords (Certified)

Author Relations and Support

Blog Tours

Multiple Proprietary Social Platforms

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Publicity

Research

Content Marketing

Social Contests / Giveaways

As a full-service marketing agency, we do all of this and much more. And we fully integrate each

campaign to give you the most bang for your buck.


It’s all about teamwork...

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Publishing Strategy

Research and Product Development

Advertising and Promotion

Community and Content Marketing

Author and Managed Services

Publicity and Corporate Communications


...and Integration

Our big idea is this: we integrate each campaign with strategic marketing and publicity. We target each book’s audience using the right tools for publicity, traditional marketing, social media, sales promotions, and author tools and training.

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AdvertisingPrint

Digital

Google (Certified)

Twitter

Facebookaverage 1 - 2% click-through rate (FB average CTR .05%)

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In short

We offer digital and SEM marketing through use of PPC campaigns utilizing CPM, CPV, CPA, CPE and CPC pricing models to drive ROI.

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Author Services

Author training

Social media support

Long form content

Websites

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“[As a result of the training] I have a tentative plan to schedule

out a bunch of posts and get blogging onto my productivity calendar...

Handlebar really helped me figure out a way to brand myself that doesn’t

feel too restrictive.”-Marcus Goodyear, Senior Editor,

TheHighCalling.org


Authors represented include...Karen Kingsbury

Ted Dekker

Beth Moore

Frank Peretti

Rick Warren

Randy Alcorn

Rebekah Lyons

Craig Groeschel

Ken Canfield

Lysa TerKeurst

Shauna Niequist

Shane Claiborne

Philip Yancey

John Ortberg

Susan May Warren

Wanda Brunstetter

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Blog Tours

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More than 2,000quality, targetedbloggers availableto review

Bloggers also post reviews at online retailer sites


Twitter parties

Facebook parties

Social contests

Fan and email acquisition

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Community Building


Content Marketing

Articles

Social content

Author Skype interviews

Wiki’s

Curriculum

Ancillary products

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Read more than 22,000 times


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1,000

2,000

3,000

4,000

Engagement Start Engagement End

Subscribers

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Handlebar/C. Grant & CompanyConfidential 16


Microsites

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PublicityStrong, current media relationships in Christian and general trade

Proactive approach to creating hooks and media opportunities

Strong integration with social media and marketing

Proprietary channels to complement Vocus and reach new segments

Innovative, real-time reporting capabilities

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ResultsOlympic Gold Medalist

Gabby Douglas’ “Grace, Gold, and Glory: My Leap of Faith”

300+ media hitsincluding:

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Rebekah Lyons’ Memoir “Freefall to Fly”

Media hits include:


Our Books Have Been Featured in….

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Corporate Communications

Integrated, strategiccommunications

Build the overall brand ofthe publishing house

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“Handlebar is one of the very few fully integrated marketing firms

serving publishers. They achieve measurable results by customizing the best

mix of tactics to meet the objective for each of our book projects.

I’d recommend them highly.”

-Steve Sammons, EVP, Zondervan


ResearchCover / Title

Storyline

Trends and Topics

Handlebar Central highly segmented research panels

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I really feel my opinion counts as a part of the Handlebar family.

Being on the Board of Bloggers has benefitted me and my family.

I love it!-Jamie J., Blogger


Our Own Fan Base

Proprietary blog, radio, and email lists

Book giveaways

50+ Twitter accounts

Niche Facebook pages

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“I feel like the books you send to review are much better than many I

receive....the kind I treasure and hope to reread over the years.

Thank you so much.”-Geni W., Blogger

Handlebar/C. Grant & CompanyConfidential 24

Our Proprietary Blogger DatabaseMore than 2,000 bloggers, including segments for:

LibrarianMediaBook Club LeaderPastorBookseller


Proprietary Facebook Pages

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Book GiveawaysTweet to enter

Form entries

Each paid giveaway captures hundreds of emails

Generate more than 400,000 Twitter impressions in 5 days

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Proprietary Twitter Accounts Include...

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Name Followers

@librarianvoices 6,547

@homeschoolsbest 3,445

@abcmoms 5,674

@momswhobelieve 3,482

@dadswhobelieve 4,769

@newchristianbks 6,492

@faithfulblogs 4,575

@churchinsights 2,697

@faithfulbooks 4,389

@faithfulreviews 3,469

@faithfulsahm 2,682

@faithfulparent 1,334

@christianbksnow 2,662

@topnewbooks 4,335

@todaysnewbooks 3,108

@youthmininfo 4,469

@youthpastorinfo 5,430

@reading2kids 2,579

Total 69,559


Chris Grant -- Former VP Marketing for all divisions of Zondervan and Christianity Today (CTi); Fortune 500 CMO (ServiceMaster); award winning marketer

Keri Wyatt Kent -- Lead content and community manager; multi-title published author (Revell, Zondervan, IVP, Bethany House), blogger and speaker

Mark Neal -- Lead digital advertising, SEO, content and app development efforts; journalist, published C. S. Lewis scholar

Julie Busteed -- Project manager for all Handlebar marketing campaigns; administrative lead at ServiceMaster, Moody Memorial Church and The Christian Working Woman

Vicky Lynch -- Lead publicist; former Tyndale House and SourceBooks publicist and Barnes & Noble community manager

Tiffany Self -- Strategy lead for Handlebar marketing campaigns; former media relations director for Wheaton College (Ill.)

Bill Paetzold -- Creative and design lead; former creative director at Tyndale House

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Handlebar Team


Racing Partners Include…

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Our Not-So-Secret

Secrets to SuccessWe work with people we like on projects we believe in

We build teams for clients that would be cost-prohibitive to hire internally

We integrate across disciplines

We create complementary platforms

We’re easy to work with and accountable

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Final “Secret”

We love this stuff.

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Thank You

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[email protected] [email protected]@handlebarpublishing.com [email protected]

mailto:[email protected]








Meet Handlebar

Business

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