Meet Googlebot, the Personae that Determines Your SEO Success by Jeremy Bencken
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Transcript of Meet Googlebot, the Personae that Determines Your SEO Success by Jeremy Bencken
![Page 1: Meet Googlebot, the Personae that Determines Your SEO Success by Jeremy Bencken](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bfe4964a79594f218b45a2/html5/thumbnails/1.jpg)
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@benckenhttp://www.websimple.com
![Page 4: Meet Googlebot, the Personae that Determines Your SEO Success by Jeremy Bencken](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bfe4964a79594f218b45a2/html5/thumbnails/4.jpg)
@benckenhttp://www.websimple.com
![Page 5: Meet Googlebot, the Personae that Determines Your SEO Success by Jeremy Bencken](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bfe4964a79594f218b45a2/html5/thumbnails/5.jpg)
@benckenhttp://www.websimple.com
“We create personas, orexample users, as tools to representthe needs, desires, skills andenvironment of one or more classes ofreal users.”
![Page 6: Meet Googlebot, the Personae that Determines Your SEO Success by Jeremy Bencken](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bfe4964a79594f218b45a2/html5/thumbnails/6.jpg)
@benckenhttp://www.websimple.com
![Page 7: Meet Googlebot, the Personae that Determines Your SEO Success by Jeremy Bencken](https://reader034.fdocuments.in/reader034/viewer/2022051818/54bfe4964a79594f218b45a2/html5/thumbnails/7.jpg)
@benckenhttp://www.websimple.com
For my purposes, Googlebotincludes the crawler ANDeverything else Google doesto understand and rank a site.
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@benckenhttp://www.websimple.com
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@benckenhttp://www.websimple.com
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Clicks by Organic Rank Position
Data from http://www.seo-scoop.com/2006/08/09/aol-data-reveals-how-top-10-position-affects-ctr/
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@benckenhttp://www.websimple.com
Googlebot’s Goals
• Finding billions of web pages FAST• Understanding what each page is really about• Assessing the quality of a page• Assessing the importance of a page by its links• Relating searcher intent (keywords) to pages– Give searches a positive experience by returning
the most relevant, authoritative, useful content
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@benckenhttp://www.websimple.com
What Googlebot Likes
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@benckenhttp://www.websimple.com
QUALITY TEXT** Quality != Useful
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@benckenhttp://www.websimple.com
CLEAR & FOCUSED
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@benckenhttp://www.websimple.com
CRAWLABLE
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@benckenhttp://www.websimple.com
CANONICAL
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@benckenhttp://www.websimple.com
FAST
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@benckenhttp://www.websimple.com
WELL-LINKED
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@benckenhttp://www.websimple.com
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@benckenhttp://www.websimple.com
BIG SITEMAP, NO CATTLE
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@benckenhttp://www.websimple.com
DEAD ENDS
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@benckenhttp://www.websimple.com
INFINITE LOOPS
http://www.googlestore.com/googlesearch.aspx?category=Kids&color=White
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@benckenhttp://www.websimple.com
CLOAKING, HIDDEN TEXT,HIDDEN LINKS
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@benckenhttp://www.websimple.com
PAID LINKS
http://www.zappos.com/dkny
http://www.sunglasses-shop.co.uk/ray-ban-sunglasses.asp
http://www.zappos.com/designer
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@benckenhttp://www.websimple.com
How Googlebot Gives Feedback
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@benckenhttp://www.websimple.com
Google Webmaster Tools
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@benckenhttp://www.websimple.com
Google Search Engine Optimization Guide
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@benckenhttp://www.websimple.com
http://websimple.com/blog/googlebot-persona.html
1. This deck.2. Googlebot Persona (pdf, 3 pages)3. Link to Google Webmaster Guide4. Link to Google Search Engine Optimization Starter Guide (pdf, 32 pages)
Online Resources
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@benckenhttp://www.websimple.com
Jeremy BenckenFounder, Websimplehttp://www.websimple.com/[email protected]@bencken