MEEC Chapter Thirteen Directing the Future of Convention and ...
Transcript of MEEC Chapter Thirteen Directing the Future of Convention and ...
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MEEC
Chapter ThirteenDirecting the Future of
Convention and Meeting Technology
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Impact of the Internet Uses of Technology
Site selection Online registration and application practices, E-marketing Housing and bookings Logistics management Connectivity throughout buildings Virtual trade shows, video conferencing, virtual
meetings Hand held devices, and Other
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Site Selection VIA the Web Site selection is the biggest use of the
Internet Websites that invite and reward are the
next wave Website design has matured from
“brochure ware” to websites that sell Twenty first-century Internet principals
are more disciplined, demanding that a site make money by helping visitors find what they want.
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Site Selection VIA the Web What to look for in a Site Selection Tool
Ease of navigation; Robust search criteria, including location, brand,
price, meeting space; The total number of venues/properties listed on the
site. Amenities and services available at a site; An active link to a facility’s Web site; Ability to download a brochure or fact sheet; Access to floor plans, menus, meeting space
capacities, meeting space calculator, virtual tours; Reporting options.
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Site Selection VIA the Web What to look for in a Request for
Proposal (RFP) tool Criteria that provides for
Meeting pattern options Preferred and alternative date options Sleeping room block information Event and function requirements Option to note response and decision dates
regarding the RFP. Ability to store and save specific search
queries, save RFPs, and modify or update an RFP
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Site Selection VIA the Web What to should look for in a Diagramming tool
Free software! Scalable space and equipment (feet and metrics) Are the rules of the industry — industry standards
coded within the program? Are accurate line-of-sight angles available? Can you label items inside and outside of a room? Can you place equipment outside of a meeting
room or in public spaces?
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Site Selection VIA the Web What to should look for in a Diagramming tool
Can you print an inventory report listing all equipment required?
Can the software plan a variety of seating layouts? Can create customized setups? Can you number banquet seating and produce
seating lists? Are online diagrams available at the facility’s Web
site?
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Online Registration Four categories of technology-based
options: The over the counter or OTC application Meeting management software PC solutions Web-based e-marketing and front-end
registration applications. Enterprise-wide applications.
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Online Registration What to look for in Registration Technology:
Flexible-pricing options for setting and tracking registration fees
Options for branding marketing messages and event sites
Ease of importing and updating your marketing list
Knowing which version and Web browser will work with an online application
Annual support policy
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Online Registration What to look for in Registration Technology:
How many simultaneous users can the site handle?
Does the system trap for errant or duplicate entries,
Can you integrate the solution with your internal databases?
How long does it take to get up and running? Can you create sessions and combined event
packages? Can multiple pricing levels be set?
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Online Registration What to look for in Registration Technology:
Can you print name badges in the format and for the hardware you utilize?
How does the system manage vendor information? Will the budgeting interface support your needs? How are hotel blocks managed? Is there sub-block management? How are cancellations and changes processed? Can the system be integrated with third-party
services?
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Online Registration What to look for in Registration
Technology: Can you check out a meeting to manage while
on site, or will you need ongoing Internet connectivity when using a system on site?
Protection of your data Ability to segment and re-sort your marketing
list or list of registrants Ability to analyze return rates, bounce rates,
and conversion rates How the cost is set and calculated — by user,
by transaction?
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Online Registration What to look for in Registration
Technology: Availability of support when you need it Cost for customization Wait list management How registrations acquired through offline
channels are to be processed Ability to personalize e-mail messages Ability to process multiple credit card
accounts
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E-Marketing Three questions used to begin outlining
a marketing map are: Who develops and maintains meeting and
event copy? Who develops the event’s marketing plan? How do you deploy information on your Web
site, and how is your Web site used?
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E-Marketing What to ask:
In what delivery channel formats do messages need to be readied?
How is information edited for each channel? Are there items requiring secured transfer
of personal data? Where are the bottlenecks? Will print response forms be personalized
with unique identifiers?
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Housing via the Internet Three basic categories:
Systems designed for real-time processing with integration into data warehouses.
Vendors that have carved out strategic relationships with industry-wide housing switches.
A database, often with front-end Web access, for holding attendee housing information.
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Business Intelligent Software BIS is software designed to create
databases, and offer processes for manipulation and presentation of data in a manner most effective for managers and other users.
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Business Intelligent Software Must have the following characteristics
and/or capabilities: Full capability to sort, analyze and present
data to reveal trends within a business. The ability to integrate corporate data in
order to support decision-making. Capacity to gather and store all relevant
information needed to make informed business decisions.
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Business Intelligent Software Must have the following characteristics
and/or capabilities: BIS must integrate and transform raw data
into organized knowledge. The data must be easy to interpret allowing
for more rapid decision-making processes. BIS also highlights trends associated with
past operating procedures and experiences in order to discover opportunities, and uncover weaknesses
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Business Intelligent Software
BI Process Overview
1. Identify KPIs
2. Retrieve/Transform Data
3. Deploy Informationto Users
4. Users AnalyzeInformation
5. Users Organize & Share Information
6. Users ProvideFeedback
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Business Intelligent Software Example – PowerCubes
Passkey Market Player Hotel Direct
b-there.com
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Convention Center Technology First generation (G1)
“box with a dock” Second generation (G2)
“pretty boxes” Third generation (G3)
“boxes like very large hotel rooms” Fourth Generation (G4)
are designed today with the surrounding culture in mind as well as a abundance of integrated high technology
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Convention Center Technology Technology Impact
High speed and wireless Internet Meeting spaces (rooms, hotels, & centers) Marketing by cities, convention and visitor’s
bureaus, and convention centers to prospective clients.
On-line Conferencing tools Registration and web sites for capturing credit
card information.
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Convention Center Technology Technology Impact
"Smart Card," a data-storage device providing centers and associations with valuable attendee information
Registration and contact information Session attendance Product purchases Evaluation
Fiber-optic and broadband data and voice and video transmissions, allowing exchange of information with outside parties.
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Convention Center Technology Connectivity Options
High-speed connectivity. to Virtual Private Networks (VPNs)
Design flexibilities. wired or wireless network & flexible bandwidth
Dedicated recording facilities. to facilitate both audio recording and session duplication
Videoconferencing functionality is an essential need for Web conferencing or Web casting.
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Convention Center Technology Connectivity Options
Availability of “dark fiber” cabling allows companies to establish private networks outside of the convention center network.
Event boards. Plasma or LED event boards promote sponsors and communicate information to attendees.
Guest room connectivity linking back to the convention center.
Wireless LAN network access.
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Convention Center Technology Connectivity Options
Cyber cafes and information kiosks provide meeting information, sponsor messages, industry news, product locators, e-mailing, message centers, on-site surveying, PDA download stations, and hand-held computing synchronization.
Audience response systems Wireless lead retrieval and tracking systems. Fully equipped business center with extended
operating hours.
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Virtual Trade Shows Guidelines to virtual reality:
Note services provided by other trade shows (physical and virtual) and offer these features online
Consider simple and easy design with useful and intuitive site navigation.
Keep the site simple and attractive. Capture and qualify users
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Virtual Trade Shows Guidelines to virtual reality:
Offer exhibitors a range of value-added services
Stream audio and video On-site demonstrations and training Preferred locations on the show floor
Provide attendees with value-added features e-mail chat rooms.
Apply basic marketing concepts and cross-promote your virtual site
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Virtual Trade Shows Guidelines to virtual reality:
Provide online giveaways or discounted promotions.
Offer online credit card processing. Clearly state your privacy policy Make absolutely certain you secure all
transactions. Provide a database of vendors who are
exhibiting online.
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Video Conferencing Bandwidth falls into one of three categories:
Broadband Greater than a Pentium III and a 128K modem Sophisticated services - full-motion video/audio streaming.
Medium band Pentium II with a 56K or better modem Streaming video and audio is less reliable than broadband
Low band Pentium I with a 28K or less modem Need to be supported by audio conferencing services. Referred to a Web-enhanced audio conferencing services.
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Video Conferencing One-way session
No interaction, or delayed interaction through a call-in line for taking questions from remote participants
The Webcast presentation can be live or taped. Two-way session
a high degree of interaction among a smaller team
Microsoft’s Net Meeting or Symantec’s PC Anywhere.
Applications require technical know-how
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Video Conferencing Two-way, with high-end media
Two-way communications and higher-end media Broadcast-quality lighting, sound, and production An interactive web cast event Point-to-point or point-to-multipoint Broadcast to service centers where an audience
can gather, or to other corporate locations Broadcast via satellite or push through the
Internet
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Video Conferencing Third-party Service Providers
Offer technical, moderating, and scheduling services
Provide control and quality assurance Offer useful utilities to validate that both
hardware and connectivity are appropriate Provide online technical assistance
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Green Technology – An Example David L. Lawrence Convention Center
Pittsburgh, PA 30 to 50 percent obtained in energy savings Water Conservation
Water taken from an under water aquifer Used to reduce energy consumption for
heating/cooling All plants and landscape are native
No need for water sprinklers around the facility
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Green Technology – An Example
Energy conservation the design of the sloped roof pulls up cool breezes creates a naturally ventilated exhibit hall Natural lighting will be used throughout the
building Blackout shades are available to darken rooms or
to control temperatures. Use materials that emit fewer toxins 25% of the building is constructed with
recycled material Local materials used in order to cut down
transportation costs.
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Review Impact of the Internet Online Registration E-Marketing Housing via the Internet Business Intelligent Software Convention Center Technology Connectivity Options Virtual Trade Shows, Video Conferencing Green Technology