T E A M 0 0 1 :

A U B R E Y B A T Z I N G E R , A D A M C A I ,

D I N A D U R U T L I C , E V E L Y N K O B I E R O W S K I ,

C A R O L I N A M U N O Z , T O N Y Z H U

GB 320 – 004

Integrated Business Project

Introduction

Proposals: Community Events

Kick Start Musical Event

Color Run 5K

Cooking Class

Annual Donation Program

Revenue-generating and Mission-fulfilling “Learning from the Land”

Fostering Community

Providing Volunteer Opportunities

Keys to Success

Proposal (1)

Community Event: 5k Color Run

• $6K Revenue • 200 attendees • $30 per ticket includes T-shirt

• For a souvenir from the event • To wear during the event

• $1.2K Operational costs • Police Detail • Powdered Paint

• $1.0K Promotional costs • MCF White T-Shirts

Proposal (1)

Community Event: 5k Color Run

Saturday, May 16, 2015 from 6 pm-9pm

76.3% of respondents interested in attending a Musical Event

Promotion

E-mail

Direct Mail to 200 households, which represent the target market

370 Participants at $8 per ticket

Proposal (2)

Community Event: Kick Start Musical Event

Net Income Year 2

Revenue from Tickets ($8 each)

$3.0K

Revenue from Beverage Sales

$3.0K

Total Revenue $6K

Operational Costs $3.8K

Promotional Costs $0.3K

Total Costs____

$4.1K_______

Net Income $1.8K

Net Income Years 3-5

Revenue from Tickets ($8 each)

$3.0K

Revenue from Beverage Sales

$3.0K

Total Revenue $6K

Operational Costs $2.5K

Promotional Costs $0.3K

Total Costs____ $2.8K_______

Net Income $3.1K

Proposal (2)

Community Event: Kick Start Musical Event

Proposal (3) Community Event: Educational Cooking Class

QUARTER ONE: • January

• 1/5 (3:00pm-4:30pm) • 1/15 (6:00pm-7:30pm) • 1/25 (8:00pm-9:30pm)

• February • 2/2 (3:00pm-4:30pm) • 2/12 (6:00pm-7:30pm) • 2/22 (8:00pm-9:30pm)

• March • 3/2 (3:00pm-4:30pm) • 3/12 (6:00pm-7:30pm) • 3/22 (8:00pm-9:30pm)

Proposal (3) Community Event: Educational Cooking Class

91.6% of respondents - interested

Target Market:

Residents of Medway

Household incomes of $51K-$150K

Represents 2107 households

E-mail

Direct Mail to 200 households

Encompasses target market

Payable by check/PayPal

Proposal (4) Annual Donation Program

55% prefer to donate annually in the Medway Community

Send e-mail 3 months prior; Direct Mail 2 months prior

Direct mail of donation forms*

Send to 500 households

Estimate that fewer than half will donate an average of $50

Payment methods

Check/Credit based on donor preference

*Refer to distributed donation form

Proposal (4) Annual Donation Program

Main incentive for donor

Reusable bags when donations exceed or equal $25 or more

Estimated revenue from donations is $10K per year

Yearly cost of $1.7K

Key to Success:

Donation Forms

MCF’s Productivity and Achievements

Why it is important?

Focus Group (Participant response)

More opportunities for the community to contribute

More possibilities for community involvement

2 Interns

Qualifications

Recruitment Pools (Possible)

Dean Junior College

Norfolk County Agricultural High School

Medway High School

Key to Success:

Human Resources: Marketing Interns

Traditional Advertising Responsibilities

“Paper media”

Post cards

Flyers

Banners

Road signs

Key to Success: Marketing Interns: Roles and Responsibilities

Social Media Responsibilities

“Technology and Social Media”

Facebook page

Twitter

MCF Website

Email notices

Marketing Interns: Roles and Responsibilities Continued

Unpaid

Learning experience

Resume builder

Objectives

Fulfills current weakness in MCF market strategy

Emphasize achievements, partnerships

Marketing Interns: Additional Information

Conclusion

Keys to Successful Events, Cooking Classes, Donations Programs

Donations Worksheet

Marketing interns

Enables MCF to fulfill its mission

Net Income of $19K in Year 2