Medietrender
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Transcript of Medietrender
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TAKING YOU BACK TO THE FUTURE:
Bente Kalsnes,kommunikasjonsrådgiver,
Origo.no@benteka
https://secure.flickr.com/photos/pagedooley/2577006675/
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Jeg elsker internett og har gjort det siden jeg skjønte hva det var en gang på 1990-tallet
Foto: Bente Kalsnes
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Men kan jeg spå?
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…men jeg er en jævel til å lese ting på nett, teste og røre i digital kaffigrut
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Dagens agenda:
Skumle ting
Hva skjer’a
Buzz-word-bingo
https://secure.flickr.com/photos/x-ray_delta_one/4395953684/
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Hva VET vi?
Historien har en tendens til å gjenta seg
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Hva gjentar seg?
Frykt for endring
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SKUUUMMELT!
Skrivekunsten/alfabetet= underminere hukommelsen (Platon)
Trykkekunsten = skriftlærde mistet jobben, katolske kirke og latinske språk mistet makt
Telefon = folk slutter å snakke ansikt til ansikt
Kino = Ødelegger kafe-kulturen
TV = underholder oss selv til døde
Internett = ødelegger forretningsmodeller og konsentrasjonsevne
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Douglas Adams, 1999:
”I suppose earlier generations had to sit through all this huffing and puffing with the invention of television, the phone, cinema, radio, the car, the bicycle, printing, the wheel and so on, but you would think we would learn the way these things work, which is this:
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1) everything that’s already in the world when you’re born is just normal;
2) anything that gets invented between then and before you turn thirty is incredibly exciting and creative and with any luck you can make a career out of it;
3) anything that gets invented after youre thirty is against the natural order of things and the beginning of the end of civilisation as we know it until it’s been around for about ten years when it gradually turns out to be alright really.
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https://secure.flickr.com/photos/nerosunero/6223281513/
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Hvorfor er det slik?
Hver kommunikasjonskanal har sine portvakter som misliker
å miste makt
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https://secure.flickr.com/photos/x-ray_delta_one/3914666764/
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#FAIL
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Vi vet også…
Kilde: Daglig oppslutning om avis, radio, fjernsyn, tekst-TV og Internett 1961-2010/2011. http://www.tns-gallup.no/medier
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Kilde: TNS Gallup
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Kilde: Knut Arne Futsæter, TNS Gallup
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Andel som gjør aktiviteter daglig og antall timer pr. uke pr. aktivitet i Norge. Kilde: Digital Life 2010
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Min mini-spørreundersøkelse
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Altså, vi ser at vi blir stadig mer….
• Digitalisert (hele samfunnet)• Mobil• Multitasking• Utro mediebrukere• Store, utenlandske konkurrenter
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Forandring må bli en del av mediebransjens DNA
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Jøss, så gøy fremtiden blir!
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#WIN
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Buzz-word-bingo:
Relasjoner der vi før ikke hadde relasjoner
Data - den nye oljen
Smartere samarbeid
Åpenhet
Nisjer
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Relasjoner der vi før ikke hadde relasjoner
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Smartere samarbeid
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Data - den nye oljen
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Åpenhet
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Nisjer
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- Steve Jobs, Fortune, Nov. 9, 1998
“Innovation has nothing to do with how many R&D dollars you have. It’s not about money. It’s about the people you have, how you’re led, and how much you get it.”
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Takk for meg!Twitter:@benteka http://blogg.origo.no/