Medicine Hat 2010 - Everything Old Is New Again
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Transcript of Medicine Hat 2010 - Everything Old Is New Again
Everything Old is New Again:The Fundamentals of Fundraising in
the Digital World
Fundraising 1.0
EventsDirect Response/
Annual
Major &
Planned Gifts
Services &
MembersOnline
Fundraising & Revenue Programs
Telephone
In-Person
Prospects
E-mail?
Fundraising 2.0
EventsDirect Response/
Annual
Major &
Planned Gifts
Services &
Members
Fundraising & Revenue Programs
Telephone
In-Person
Prospects
Online
EVERYTHING OLD IS NEW AGAIN
STEP ONE
Be a good fundraiser
Build a Campaign
Tell a compelling story.What’s your story?
EVERYTHING OLD IS NEW AGAIN
STEP TWO
Be a good fundraiser.
Be a better marketer.
EVERYTHING OLD IS NEW AGAIN
STEP THREE
Let go
Keep your messaging strong, consistent.
EVERYTHING OLD IS NEW AGAIN
STEP FOUR
Make mistakes…
…get data
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