Medicine 2.0 09 Opening Talk
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Transcript of Medicine 2.0 09 Opening Talk
1Gunther Eysenbach MD, MPH, www.medicine20congress.com
2Gunther Eysenbach MD, MPH, www.medicine20congress.com
Gunther Eysenbach MD MPH
Gunther Eysenbach MD MPH
Associate Professor Department of Health Policy, Management and Evaluation, University of Toronto;
Senior Scientist, Centre for Global eHealth Innovation,Division of Medical Decision Making and Health Care Research; Toronto General Research Institute of the UHN, Toronto General Hospital, Canada
Editor/PublisherJournal of Medical Internet Research (JMIR)
Welcome from the Conference Organizer + Chair
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WTF is Medicine 2.0 / Health 2.0 ?
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Health care needs change
Medicine 1.0: the mess it is today
Medicine 2.0: What it could / should be
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Health care and medicine needs to change
The status quo• Focus on curative medicine,
not prevention• Intransparencies, hierarchies,
proprietary systems • Information silos, inadequate
patient access to information• Intermediaries, gatekeepers,
“doctors know best” • Focus on modelling/storing
medical information
The Medicine 2.0 “values”• Participation, Empowerment
(Endusers, Patients)• Openess, sharing data,
experiences, outcomes• Collaboration, Interoperability,
patients as partners• Apomediation, wisdom of the
crowds complementing experts• Social networking, modelling
and storing relationships between people, facilitating peer-to-peer communication
(Eysenbach, J Med Internet Res 2008)
6Gunther Eysenbach MD, MPH, www.medicine20congress.com
Social Networks
• enables and facilitates collaboration and collaborative filtering processes (selection of “relevant” information based on what peers are doing)
• reputation and trust management
• viral dissemination of information and applications, exciting tool for public health professionals
• potentially powerful tool to engage users, in that it provides “social” incentives to enter, update, and manage personal information
8Gunther Eysenbach MD, MPH, www.medicine20congress.com
Some questions
• What are the implications for health, health policy?
• How do the "generic" Web 2.0 concepts and technologies translate into Health applications?
• What are the specific requirements for health-related/medical social networking applications?
• What are the research questions and issues?
• What are the determinants of success or failure in developing and deploying these applications?
• Is the “hype” supported by evidence?
• What can we expect for the future?
9Gunther Eysenbach MD, MPH, www.medicine20congress.com
Participants
• 180 registrants• Participants from 23 different countries
– Australia– Belgium– Brazil– Canada– China– Czech Republic– France– Germany– Greece– India– Ireland– Italy– Japan– Korea, Republic Of– Netherlands– New Zealand– Peru– Slovenia– Spain– Sweden– Switzerland– United Kingdom– United States
10Gunther Eysenbach MD, MPH, www.medicine20congress.com
Walking the talk: Some experiments in open / collaborative peer-review
11Gunther Eysenbach MD, MPH, www.medicine20congress.com
Join the social network at http://medicine20.crowdvine.com/
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http://feeds.feedburner.com/med2users
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http://feeds2.feedburner.com/Medicine20AggregatorV2
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http://tinyurl.com/med2itunes
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http://feeds.feedburner.com/medicine20podcast/
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Use tags “medicine20, medicine2009”
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Audience Response System in Closing Session
25Gunther Eysenbach MD, MPH, www.medicine20congress.com
Some suggestions and housekeeping notes
• Sign up for the Social Network (http://medicine20.crowdvine.com/)• Blog, blog, blog, blog ! (Twitter: #med2 - NOT #med20)• Be interactive and speak from the floor (use mic’s)– there is plenty of
time for discussions. Let’s crowdsource our collective wisdom!• Stick to allotted speaking time: 4 speakers in 90 min sessions: 15 min
speaking time + 5 mins Q&A(3 speakers: 20 + 10 min Q&A)
• Sessions are recorded – use floor mic’s in the auditorium(in CR2+CR3: Speakers please repeat the question)
• Recordings will be available as podcast / on iTunes (with some delay)• Limit advertising in your talks – clearly distinguish marketing talk from facts
and disclose financial interests• Fill in the blue evaluation form • Interested in organizing a future Medicine 2.0 congress?• Free Internet access: Choose the “guest” wireless network and enter your
email address• Lunch = unconference
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Dinner Cruise - Thursday 6:30pm - 10:30pmVery few tickets left , available at registration desk ($120)
Pick up at Delta Lobby at 6:30pm (sign transportation form)
27Gunther Eysenbach MD, MPH, www.medicine20congress.com
Thank you!
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