Medical tracking Software
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Transcript of Medical tracking Software
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ATMS COMPANY OVERVIEW
Software developer!
Traceable solutions!
Linen sterilization monitor
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EXECUTIVE SUMMARY
Current Situation
Desired Outcome
Strategy
Low online visibility! Targeting US Market
Improve online visibility! Create brand awareness in US Market
Leverage social media: LinkedIn, Google +, Twitter, Blog! Change web design! Rebranding ! Hire Hubspot
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HEALTHCARE ASSOCIATED INFECTIONS: THE SILENT KILLER
If you are admitted to a hospital, you have a 5% chance of
contracting HAI1 out of 20 patients get HAI
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1.7 Million people get an HAI related infection per year
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98,987 people in the US die annually from HAIsHAIs kill more people each year than Breast
Cancer and Prostate Cancer combined
0
25000
50000
75000
100000
Prostate Cancer Breast Cancer Heart Failure Diabetes HAIs
98,987
68,50456,752
41,11528,154
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POTENTIAL SAVINGS IN USING CHRONO STERIL
30%20%10%
Tray assembly productivity
Device loss reduction
Time saved
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KEY CLIENT ISSUES
Low online presence No call to action buttons
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GOALS
Increase !web traffic/organic !
search resultsDraw monthly visitors Generate leads/Prospects
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TARGET AUDIENCE
SPD Manager!
Infection Control Manager!
Hospital IT Department!
OR Manager!
OR Nurse!
CFO
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INFLUENCER: DONNA SMITH
AGE
OCCUPATION
STATUS
41
OR Nurse
Single
I cant start the day without my daily boost of energizer: a cup of sugar-free black coffee. While in the T to the hospital, I check posts in my Linkedin group, Facebook, and Twitter. Thats the only time I keep myself updated before I begin yet another busy day in the operating room.
Goals! Successful Career! Balance Life!
Frustrations at Work! Not being able to perform duties well! Ensures that Doctors follow proper
sanitary procedures and no device is left inside the patient after operation!
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DECISION MAKER: JOHN LINKET
AGE
OCCUPATION
STATUS
41
SPD MANAGER
MARRIED
My morning goes like this: while enjoying my cup of coffee, I open my phone and check my emails, fb, twitter, and LinkedIn. I like to engage with people who have the same interests as me and answer questions on Quora. As soon as the kids are ready, I drop them off to school and then off to work I go.
Goals! Successful career! Bring innovative products to the hospital! Adding value to the company!
Frustrations at Work! Not meeting goals! Inefficient sterilization reprocessing! Long SPD training time
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Positioning Statement
To hospitals, ATMS is a software solutions company that tracks the individual traceability of your surgical gowns and surgical instruments, helping you reduce operational risks
and enhance patient safety
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Positioning Map
User-friendly
Not user-friendly
Hard to Integrate
Easy to Integrate
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INBOUND MARKETING STRATEGY
Top-Funnel!Content
Middle-Funnel Content
Bottom-Funnel Content
Branded ContentSEO
Blog posts! Infographics
Articles! Tweets
Videos! Guides
Purpose: Generate Leads
Purpose: Generate Prospects Customer Testimonials! White paper! Webinar
FAQ Page! Brochure! Product Spec Sheet
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MOCK-UP WEBSITE
http://team8presentation.wix.com/atms
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MOBILE VERSION
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Why LinkedIn?
2 Million North American Doctors and Nurses
1,690 !SPD Tech
15,835 !Hospitals
3,721!SPD Managers
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Recommended LinkedIn Communities: Communities where ATMS prospects visit
Association of PeriOperative Registered Nurses
11,356 Members
152,082 Members 267,877 Members
8,776 Members
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Engage with people from the targeted industry
Thought Leadership
Talk to leads and prospects
Charles El-MirCEO at Automated Tracking Management Solutions (ATMS)
(Updated 2015)Data Matrix Helps Hospitals to Meet FDA UDI Requirements
Hi MikeCharles El- Mir
I am a fellow member of the Medical Device Group and I saw your comment/post about data management to improve efficiency in the SPD and OR. Id love to stay in touch and talk more about it.
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GOOGLE PLUS
Target and segment !specific audiences
Create and access! communities
Google+ integration !in Googles algorithm
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RECOMMENDED GOOGLE PLUS COMMUNITIES
Healthcare !Talk
6,111
Healthcare Community
1,751
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TWITTER HEALTHCARE COMMUNITY
745,501,642
Tweets12,640
Topics 6,061
Hashtags2,347
Contributors
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Healthcare Hashtag: Participate in trending healthcare topics
InfographicsThought provoking tweets
ATMS @AtmswebIf youre looking to improve your operating room efficiency, this ones a no brainer
ATMS @Atmsweb
If youre looking to improve your operating room efficiency, this ones a no brainer
For more info, visit!www.atmsweb.com
1 out of 20 American patients die due to HAI. Help spread the word. #HCAI #SSI
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METRICS AND KPI
ENGAGEMENT !
Followers
Shares
Reach
Comments
SUBSCRIBERS !
Visits
Time Spent on Site
Content Consumed Per Visit
(What articles they read)/ Behavior
What is it that they are engaging with
Number of Leads
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01
OTHER RECOMMENDATIONS
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Difficulty in finding name !
Competes with bank ATMS
REBRANDING
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01
OTHER RECOMMENDATIONS
!
Solves manpower issues
HUBSPOT
$11,600/year
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THANK YOU!