MediaTraderMedia Buyback Program

Media Buyback

•Used CD’s, DVD Movies and Video Games are building up in peoples homes

•Given a convenient way to dispose of these items and earn a few dollars, most consumers are happy to sell their unwanted media

Media Buyback

•Properly equipped retail outlets can become “Media Traders”

•Buyback and resale of media can be profitable because:

•Items are sold at very high margins•Shipping margins are substantial

Media BuybackTo make money selling media:

•Many units must be sold

•A fast and easy way to get product from the customer is needed

•Product must be posted to the online marketplace right away

•Many units must be shipped quickly and efficiently

MediaTrader Software

•Media Trader is a full inventory and order management solution being used in iSold It stores

•Designed for retail buyback of media items to be resold in the Amazon Marketplace

•Written and tested from the ground up with the retail environment in mind

•A trial of MediaTrader will begin shortly in selected Postal Connections stores

MediaTrader Software

•MediaTrader is a complete media sales software tool organized to optimize workflow :

- Product Search  - Unit Pricing- Seller Payout                      - Product Review- Market Upload                    - Orders Download- Product Pick & Packing     - Print Postage

MediaTrader Home Screen

A Model of High Volume

•Selling prices for most media items are low, but margins are very good (60 to 75%) •Shipping margins are also strong, usually around 40%

•Many units must be sold in order to realize serious profit

•High volume sales are profitable when labor costs are minimized

Efficiency = Profitability

•Efficient intake, product launch and orders processing makes media buyback profitable

•MediaTrader software and integrated processes reduce labor while allowing for high volume media sales

Efficiency = Profitability

MediaTrader was designed to maximize efficiency:

•Seller interactions at the counter

•Quick product identification and pricing

•Upload to marketplace

•Orders Processing

MediaTrader Intake Screen

Amazon Marketplace

•Amazon.com is the dominant marketplace for media

•Amazon encourages media sales and provides reasonable shipping margins on most media items

•Media is sold on Amazon’s existing catalog – no photos to take, no descriptions to write

Store Results

Case 1: iSold It NY0191 Results

Dec Jan Feb March April May$0.00

$1,000.00

$2,000.00

$3,000.00

$4,000.00

$5,000.00

$6,000.00

$7,000.00

$8,000.00

$9,000.00

Product RevenueProduct MarginNSP

Dec Jan Feb Mar April May

Items Shipped 754 1412 584 769 773 619

Avg Price $7.97 $5.97 $5.61 $4.61 $3.86 $4.99

Avg Margin $5.49 $4.21 $3.74 $3.32 $2.55 $3.26

Case 1: iSold It NY0191 Results

Store using MT for over a year Selling media on Amazon for over two

years Typical monthly is around $2000 Some months result in over double that

amount

Case 2: Hitting the Ground Running

March April May June

Units Sold 98 273 199 333

Avg Price $8.32 $4.48 $6.52 $5.58

March April May June$0.00

$200.00

$400.00

$600.00

$800.00

$1,000.00

$1,200.00

$1,400.00

$1,600.00

$1,800.00

$2,000.00

Product RevenueProduct MarginNSP

Case 2: Hitting the Ground Running

An actual store's first 4 months using MT

Never had handled media before

Cleared over $1300 in profit in 4th month (3rd full month)

Targeted existing customers and made new ones to get success

How to Succeed• Need to get the media

• From existing customers• From new customers

• Knowledge of this service in the community can lead to many new customers

• Mentioning the new service to all of your existing customers will make a world of difference

Advertising•Incorporate into existing advertising (print ads, etc)•Signage in and outside of store•Bulk email or send letters to existing customers•Classified ads•Corporate will be providing new signage and other materials

Advertising

Stores Using MediaTrader

•More than 15 iSold It stores are currently active using MediaTrader •More are rolling out each month •Each new store is receiving full training

MediaTrader•Consumer's have lots of product in their homes that qualify for buyback

•Media buyback and online sales is an easy way to add a new revenue stream for retail outlets

•Reasonable profits are easy to achieve

•Efficiency is essential

•MediaTrader software and integrated processes make media buyback easy and profitable