MediaScope Friday News Round-Up - Oct 23, 2015

Media News: Weekly Round Up

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Market moves of the week…

-‐ Revlon appoints digital agency REBORN for their Mitchum brand

-‐ Bauer Media’s custom publishing division has been rebranded as BauerWorks

-‐ TubeMogul integrates Nielsen’s Mobile Digital Ad RaKngs measurement tool into its plaLorm



Market moves of the week…

-‐ WIN TV network owner, Bruce Gordon buys a 13% share of Nine Entertainment Co

-‐ The ACCC approves the proposed acquisiKon by Foxtel of 15% of Ten

-‐ Telstra TV launches as a ‘complement’ to Foxtel



People moves of the week…

-‐ Industry charity UnLtd appoints new CEO – Steve Taitoko

-‐  James Graver moves to MEC as naKonal head of digital

-‐ Michael Pilz joins OMD as head of strategy for Telstra



Seven announces plans at annual ‘New Front’…

-‐ From Melbourne Cup Day it will live stream all channels across mobile devices increasing programmaKc capabiliKes

-‐ ‘Video Player Measurement’ launches in conjuncKon with OzTam

-‐ New programming includes Molly Meldrum documentary & drama starring Jessica Mauboy -‐ The Secret Daughter



Standard Media Index (SMI) releases ad spend for September…

-‐ Overall ad spend was down 2.8% to $699m -‐ TV spend was down 1.6% to $348m -‐ Newspapers fell 22.1% to $53.4m -‐ Magazines fell 29.7% to $ -‐ Outdoor grew 11.4% -‐ Radio grew 5.5% -‐ Digital grew 0.2%



Publish Awards held in Sydney on Thursday night…

Best App on Mobile/Tablet -‐ Donna Hay

Consumer Magazine of the Year -‐ GQ Australia

MulK-‐channel Brand of the Year -‐ Vice Australia

Website of the Year – caradvice.com.au

Sales Team of the Year -‐ PedestrianTV


Peggy’s List launches in the Australian market…


Aiming to increase the visibility of women at industry events, conferences & in trade media arKcles.

Over 70 women appear on Peggy’s List already

See MediaScope for details -‐ & to get involved…



Market news of the week…

-‐ MOVE has launched its annual outdoor audience update showing 3.4% growth across all cap ciKes

-‐ YouTube announces it’s paid subscripKon model, giving users the opKon to remove ads for US$9.99 p/m

-‐  Apple’s News aggregator app is now available for Australian iPhone & iPad owners

MediaScope Friday News Round-Up - Oct 23, 2015

Marketing

Transcript of MediaScope Friday News Round-Up - Oct 23, 2015