1

Keystone Academic SolutionsYour global partner for student recruitment in higher education since 2002

MEDIA KIT 2015

Corporate Member

2 3

A MESSAGE FROM THE CEO

Products and benefits

Go global – we give you the reach you need

How we attract students to your school

How we supply your admissions with applicants

Student enquiry management made easy

High ROI for your marketing

Choose your service package

Additional high-quality marketing services

In our view Masterstudies.com is one of only a handful of sites who truly understand the power of the web and offer a unique value proposition backed up with a high quality of service.

Matthew Wood, Communication DirectorEuropean Foundation for Management Development (EFMD), Brussels, Belgium

Linus Murphy CEO Keystone Academic Solutions

Keystone Academic Solutions is the leading expert in higher

education web marketing, working with 2500 universities,

colleges and other higher education institutions in over 80

countries. We match you with the right prospective students and

help you achieve your enrollment goals.

With us you can promote any degree or course to the right

audience on over 250 websites that we operate in 36 languages.

Whether it is a Master or a Bachelor, an MBA, PhD, LLM,

Diploma, Certificate or Summer Course, our websites are

tailored to your target audience. Our sites are optimized for local

search engine traffic and we ensure your programs are easily

found on all major search engines.

Go global with Keystone Academic Solutions!

CONTENTs

1

2

3

4

5

6

7

8

4 5

”WU benefits from partners and networks with exemplary standards in service quality and trustworthiness. They are the pillars of our professional recruiting. Keystone Academic Solutions fulfills these requirements and has been helping us reach our recruiting goals for years. It is constantly expanding its portfolio and setting new trends to help win more students from around the world for WU. We’re proud of our strategic partnership with Keystone Academic Solutions.”

Andreas LoeweMaster Programs MarketingWU, Vienna University of Economics and Business, Austria

Student Applications by Marketing Channel

1.11%

0,50%

0,10%

2,16%

Keystone Google Organic Social Media Google AdWords(Pay-Per-Click)

194% Higher Conversion Rate

The Natural Choice for StudentsStudents all over the world struggle to find the right

information when looking online to find an education.

Keystone Academic Solutions has over 250 user friendly

higher education websites that deliver the enrollments you

need. We help students to find your school, choose one of

your programs and apply – the simplicity and efficiency is

why we are trusted by 2500 higher education institutions in

over 80 countries.

Go Global – we give you the Reach You NeedKeystone Academic Solutions has over 2 million student

visitors each month. We generate this traffic and deliver it

to you through our highly optimized websites in English and

36 other languages. As a result, you receive the maximum

exposure in the markets where you look for prospective

students.

Effective Online AdvertisingWith our service, your school will receive a higher volume of

student applications compared to other suppliers.

Student Enquiry Management Made EasyOur online solution helps you visualize your traffic analytics,

publish and edit content, and manage incoming student

enquiries in a simple and efficient way. You have full control

while saving time and money.

1 PRODUCTS AND BENEFITS

OUR BRANDS

6 7

"A student visit-to-enquiry ratio of approximately 1.5% is the industry standard. Keystone Academic Solutions is performing at over 3%, making it a truly exciting supplier in the online education market.”

”As an international business school we find that it is very expensive to advertise in multiple mar-kets separately. Keystone Academic Solutions' unique distribution network now allows us to efficiently and economically reach key international markets. We believe Keystone Academic Solutions is a very valuable recruiting and branding tool. ”

Kristin Oelberg, Director of Studies,MBA Programs at BI Norwegian Business School

Europe

Asia

Americas

Africa

Oceania

38%30%21% 9% 2%

student traffic by region

Data based on unique visitors on Keystone websites 2014

24 million students each yearWe can successfully market your programs both nationally

and internationally in all your major markets. According to

the European Commission language Study in 2011: ”9 in

10 Internet users in the EU said that, when given a choice

of languages, they always visited a website in their own

language.”

2 GO GLOBAL - WE GIVE YOU THE REACH YOU NEED

Johan Kinnander, former CEO Google Scandinavia

8 9

Google search example: Master Finance USA

Your Programs Translated into 36 Languages – for free!we generate top search results for your programsInstead of simply buying ads on Google, Keystone Academic Solutions specializes in achieving relevant

organic results (illustrated below) with a focus on unbranded searches. This ensures your visibility where it

matters most: where students will search for their next degree.

3 HOW WE ATTRACT STUDENTS TO YOUR SCHOOL

HOw students really searchMost students use unbranded searches, i.e. looking

for a type of degree rather than a school's name, when

they look for higher education degrees (CarringtonCrisp

2008). Many will for various reasons also search in

their own language. Our multi-lingual search engine

optimization ensures that you won‘t miss out on

those relevant searches done in a local language.

BACHELOR

MASTER

MBAPHD

DIPLOMA

EMBA

COURSE CERTIFICATE

LLM

10 11

a student searching for educationStudents from all over the world search for

education online. Keystone Academic Solutions

makes your programs visible online.

4 HOW WE SUPPLY YOUR ADMISSIONS WITH APPLICANTS

we generate top google results for you

Google matches student searches against your

programs on one of our sites. We ensure you

are found in all of your target markets.

your programs found on our sitesStudents find your program on one of our websites. All

sites are optimized for mobiles and tablets as well. We

match the student’s interest with your program and the

student will send you an enquiry with their contact info.

qualified applicants directly to your admissions office

A few seconds later you have a student enquiry

in your inbox, geo-targeted and filtered by our

proprietary search technology to match your

specifications for a successful enrollment.

12 13

Typical monthly performance

”Keystone Academic Solutions' Student Enquiry System is a real time saver. With its letter templates for each program I offer and space to upload my PDF files, I am only two clicks away from answering potential students with speed and efficiency. The separate categories of ‘new’, ‘ongoing’ and ‘finished’ enquiries help me keep track of all my leads without cluttering up my Inbox.”Donald Armbrecht, E-Marketing Manager, Geneva Business School, Switzerland

YOUR STUDENT TRAFFIC ANALYTICS

Impressions CTR Programs views (Clicks)

C/R Filtered Leads

Master in International Business (MIB) 5.273 > 6,9% > 364 > 8% > 28

Master in International Relations (MIR) 3.463 > 15,5% > 538 > 4% > 19

Master in International Trade Relations 2.613 > 10,6% > 276 > 1% > 2

Master of Arts in Media and Communications 8.883 > 3,5% > 315 > 8% > 24

Master of Business Administration (MBA) 6.974 > 4,7% > 326 > 5% > 16

Average 5.441 8,2% 364 5,2% 17,8School Profile Page 895

Sum 27.206 2.714 89

IMPRESSIONS CLICK-THROUGH-RATE

CONVERSION RATEPROGRAM VIEWS

LEADS

5 STUDENT ENQUIRY MANAGEMENT MADE EASY

save time on incoming enquiriesWith our Student Management Tools, you’ll always

have the relevant metrics at hand. Our system is

fully transparent and provides you with statistics,

demographics and all the details of student applicants

who contacted you via one of our sites. And on top

of that, you can easily respond to the students with

1-click templates or our Student Auto-Reply™ tool.

student enquiry management made easyOur online solution helps you visualize your

traffic analytics, publish and edit content,

and manage incoming student enquiries

in a simple and efficient way. You have full

control while saving time and money.

14 15

Keystone Academic Solutions' websites are designed to attract relevant traffic. All visitors have a direct interest in education, making clicks and page views directly relevant to your program.

why schools struggle to reach their goalsMany schools use too many costly suppliers for their marketing. They invest in the declining and unmeasurable print

advertising, and advertise online to an audience of low relevance. For instance, if a school advertises on a newspaper’s

website, only a small fraction of the traffic will be related to education.

Schools often struggle to optimize search engine results for the subjects they offer, and they only do it in English and

perhaps a local language. Many also run ineffective and costly Google AdWord campaigns due to a lack of expertise.

** = Google Adwords PPC = Pay-per-click * = FT.com (CPM = 65 EUR) SEO = Search Engine Optimization

Total Cost Example Keystone Your Typical Cost Your Savings

Cost Per Ad Impression (CPM) 0.02 EUR 0.065 EUR * 97%Cost Per Click 0.16 EUR 4.64 EUR ** 95%

ONLINE

Low cost 36 languages

250 websites, global reach

No staff needed Low cost

No cost No administrationGlobal reach

OUR WEBSITES KEYSTONE SEO ORGANIC RESULTS

keystone academic solutions

Typical school advertising mix

PRINT YOUR WEBSITE IN-HOUSE SEO GOOGLE ADWORDS

High cost Local + English

1 website, limited reach

Requires skilled staff

High cost

High cost

Time consumingLimited reach

why we are trusted by more than 2500 schoolsOur solutions are 100% targeted to your relevant audience and deliver excellent results. At the same time, you can

target specific geographical markets as well as use our filtering technology to get in touch with only the most qualified

students. Keystone Academic Solutions will help you improve your ROI and reduce your conventional marketing costs

by complementing your marketing mix with our powerful web-based marketing at an affordable price. Our services will

also give you exposure to students world-wide.

Our highly trained international team will save your admissions precious time – we set up and maintain your school and

program pages, free of charge, while letting you have full control over all your school’s content on all sites. Leave your

Web marketing activities to us and we will instantly save you time and money!

Your monthly subscription converted and compared to banners and click prices

6 BETTER VALUE AND ROI FOR YOUR MARKETING

16 17

Whether you need to promote a couple of specialized Masters or go for a

high-impact profile for a large University, Keystone Academic Solutions has

the right solution ready for you. Choose first what type of degree or course

you wish to market and what package suits you best, and we will make sure to

customize it to fit your requirements in the best manner.

Our Utlimate Package is tailored for larger schools with a larger number of programs. With this package you will enjoy the same benefits of the Pre-mium package, with the extra benefit of priority listings and our patented Student Auto-Reply System™

Our Starter Package is tailored for smaller schools, departments and faculties as well as a selection of programs to fit your specific bud-get. You will also be provided with traffic and demographic statistics daily.

7 CHOOSE YOUR SERVICE PACKAGE

ULTIMATE

Our Premium Package is tailored for small to medium-sized schools with a larger number of programs. With this package you will enjoy full student traffic, demographics and leads statistics in real-time.

PREMIUMSTARTER

your programs on 250+ websites in 36 languages

”Keystone Academic Solutions is the most effective and modern web marketing solution offered to universities and business schools today.”Prof. Dr. Peter Lorange, President, Lorange Institute of Business Zurich, Switzerland

Updated every 24h

Unlimited Student Leads

Real-time Analytics

SEO included

Free translation in 36 languages

Local and Global reach

PREMIUM ULTIMATESTARTER

6 programs

20programs

Unlimitedprograms

Programs

up to up to

Student Auto-reply

Priority Listings for maximum Student Exposure

18 19

Instant Traffic Booster – 100 – 400% increasePrograms on the traffic booster will show more often on our sites, benefit from increased indexing by search engines, and be recommended to students who have previously shown interest in similar programs at other institutions.

Traffic Booster LinguaPrograms not offered in English will often have more difficulties attaining the same reach and impact as

a program offered in English. The Traffic Booster Lingua service will specifically boost programs that are not

offered in English. It ensures you a maximum impact in the market of your choice. Available for more than 36

languages.

Student Traffic Boost Effect

”Investing in Keystone Academic Solutions has been a profitable strategy for BI Norwegian Business School. Since 2010 we have enrolled many students through masterstudies.com.”Feite van Dijk, Senior Adviser International Relations BI Norwegian Business School

400%

200%

100% Tra�c Booster

Tra�c Booster Geo/Tra�c Booster Premium

Normaltra�c

8 ADDITIONAL HIGH-QUALITY MARKETING SERVICES

banner ad subscriptionBanner ads provide you with a global or local impact to boost

visibility to your target audience. Place a banner on one of

our sites and reach out to your target audience based on

location and interest. Our banners comes with a standard

guaranteed delivery of 12,000, 25,000 or 40,000 ad

impressions per month.

direct email marketing - connected to one of the world‘s largest student databasesKeystone Academic Solutions owns an extensive database of

registered students. Reach out to the students who match

your extremely targeted demographic requirements by having

us send these students an email and introduce your degree

to them.

20 21

”In higher education marketing, one website which we have successful results from is masterstudies.com. Our clients often have the need to increase applications for their Master programmes and we automatically speak to Keystone Academic Solutions to get the perfect proposal to suit our clients’ needs. They provide high quality results for our UK and European clients and therefore MJD Consultancy highly recommends Keystone Academic Solutions. They are professional and time efficient, which is ideal for any school wishing to generate more online exposure and improve their International Student Recruitment.”

Jemma Davies,Client Relationship ManagerMJD Consultancy Ltd, United Kingdom

Clare HudsonMarketing ManagerSpecialist Masters Programmes,Warwick Business School, UK

”Warwick Business School has been working with Keystone Academic Solutions since 2009. We have been very pleased with the quality of service and the steadily increasing relevant traffic from students who are interested in studying at Warwick Business School. We would recommend this service to any business school or university with a need to meet enrolment goals for their programs.”

”There are literally millions of people around the world trying to find their way among the thousands of MBA and other Master level programs in business and related areas. One of the ways [Keystone] differentiates itself from the competition lies in the way universities can specify what kind of leads they want. The student-to-university market is one of the few inefficient markets left, and it is high time someone does something about that. That’s Keystone!”

Dr. Espen Andersen, Associate Professor in Strategy, Technology and Information Management, BI Norwegian Business School

”We are very happy with Keystone Academic Solutions – they have provided us with great international exposure, especially in the European markets we wanted to target. After only nine months, we have already managed to enroll 10% of the students that found us through Masterstudies.com.”

Giorgia di Lenardo,Marketing Manager at USI (University of Lugano),Switzerland

WHAT our clients SAY ABOUT US

”It only took a very short time to get convinced! Masterstudies.com works better for us than any fair, any print ad and any web portal!”

Dirk LaschkeMarketing & Public RelationsKühne Logistics University – The KLUHamburg, Germany

22 23

”Working with Keystone is a pleasure. They provide us with a superb international exposure for our programs in our campuses in Brazil, Italy and Spain. They help us reach our enrollment goals in the post-graduate international market. In addition, the customer service and support is outstanding. I would highly recommend Keystone Academic Solutions.”

Marko SimicInteractive Marketing ManagerIstituto Europeo di DesignMilan, Italy

”We‘re very pleased with the results Keystone Academic Solutions has brought us so far. The attention on our programmes is ten times bigger than before and the filtered leads are far more valuable. In the few months that we‘re using masterstudies.com, our international web presence has very much improved.”

Fokke UiterwaalCommunications OfficerUtrecht School of the ArtsThe Netherlands

”We have cooperated with Keystone Academic Solutions for a number of years and have been very happy with the quality of leads and related student conversions. The team offers excellent customer service – always friendly, responsive and delivered to the highest standards.”

Cathy Timlin,Marketing ManagerUCD Michael Smurfit Graduate Business SchoolDublin, Ireland

Svetlana Vogel, Senior Specialist in International Marketing at the University of Tartu, Estonia

”We are happy with Keystone! No unqualified leads, at all! Not like most other sites... I can actually track 3 applicants to initial inquiries coming through masterstudies.com, and we just started with you 4 months ago. And the customer service is superb!”

”I have found Keystone to be a very good lead generator for us with a high level of customer service behind it.”

”Keystone has provided us an opportunity to reach more prospective students in a most efficient and economical way. With little staff time on our part, we were able to expand our recruitment efforts to so many students across the globe. Keystone has been a most worthwhile investment for SIUE. ”

Roch G. WhitmanSr. Associate DirectorOffice of Graduate & Part-time Enrollment ServicesRochester Institute of Technology, USA

Todd BurrellDirector of Admissions Southern Illinois University Edwardsville, USA

24

Keystone Academic Solutions

Rolfsbuktveien 4D1364 Fornebu, Norway Corporate Member

Tel + 47 23227250Fax + 47 23227251

info@keystoneacademic.comwww.keystoneacademic.com