MediaKit Men+s+Health

8/3/2019 MediaKit Men+s+Health

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Copyright 2007 Pacific Magazines. All rights reserved.

Last Update : 10-Oct-2011

Men's Health - Readership Profile

Readership Profiles

Profile %

000's % Mag. Pop.Readership

All People 395 2.1% 100% 100%

All Women 88 .9% 22.2% 50.6%

All Men 307 3.4% 77.8% 49.4%

Grocery Buyers 233 2% 59.1% 64.2%

Grocer Buyers with Kids in HH 63 1.7% 16.1% 20.5%

People with Kids in HH 144 2.2% 36.5% 36%

All Men

Profile %

000's % Mag. Pop.

Age

14 - 17 years 13 2.1% 4.2% 6.6%18 - 24 years 53 5% 17.3% 11.7%

25 - 34 years 80 5% 26% 17.6%

35 - 49 years 104 4.3% 33.9% 26.4%

50 - 64 years 46 2.3% 15.1% 22.2%

65 years and over 11 .8% 3.5% 15.5%

Socio-Economic

AB 98 4.8% 31.9% 22.4%

C 76 4.3% 24.8% 19.5%

D 71 3.9% 23.1% 20%

E 37 2% 12.1% 19.9%

FG 25 1.5% 8% 18.1%

Occupation

Work Full Time 209 4.3% 68% 53.7%Work Part Time 44 3.6% 14.4% 13.7%

Not Employed 54 1.8% 17.6% 32.6%

State Breakdown

New South Wales 125 4% 40.6% 33.9%

Victoria 68 3% 22.1% 25.1%

Queensland 56 3.1% 18.3% 20.1%

South Australia 16 2.4% 5.2% 7.4%

Western Australia 34 3.6% 11.2% 10.6%

Tasmania 7 3.3% 2.2% 2.2%

Darwin/Alice Springs 1 2.2% .4% .7%

NOTE: Personal income is based on full time workers only

Source: Roy Morgan Readership Survey July 2010 - June 2011ABC Audit Report January 2011 - June 2011


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Men's Health - Rates

RatesSpend Casual 4x (2.5%) 8x (5%) 12x (7.5%) 16x (10%) 24x (12.5%)

RatesFPC 13,228 12,898 12,568 12,238 11,908 11,572

DPS 26,456 25,796 25,136 24,476 23,816 23,144

Half Page 7,937 7,739 7,541 7,343 7,145 6,943

Third Page 5,291 5,159 5,027 4,895 4,763 4,629

IFC Spread 34,393 33,535 32,677 31,819 30,961 30,087

OBC 17,196 16,767 16,338 15,909 15,480 15,044

IBC 15,874 15,478 15,082 14,686 14,290 13,886

Rates and deadlines. All rates shown exclusive of GST.

Insert RatesSpend 2 Page 4 Page 8 Page 12 Page 16 Page 20 Page 24 Page 32 Page

Media Insert Rates

National $/000 172 259 438 587 696 759 785 995

LoadingsSpend %

Specified Position Loadings

IFC Spread 30

OBC 30

IBC 20

Upfront spread prior contents 20

1st half RHP 15

1st half DPS 15

Opposite Contents 20

Opposite Editor's Letter 20

RHP 10Consec RHP Pages 15


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Men's Health - Deadlines

Issue Name On Sale Date Booking Date Material Date CancellationDate

Insert DeliveryDate

Feb 2011 17 Jan 2011 03 Dec 2010 08 Dec 2010 23 Oct 2010 17 Dec 2010Mar 2011 14 Feb 2011 11 Jan 2011 14 Jan 2011 01 Dec 2010 24 Jan 2011

Apr 2011 14 Mar 2011 08 Feb 2011 11 Feb 2011 27 Dec 2010 21 Feb 2011

May 2011 18 Apr 2011 15 Mar 2011 18 Mar 2011 03 Feb 2011 28 Mar 2011

Jun 2011 16 May 2011 12 Apr 2011 15 Apr 2011 01 Mar 2011 25 Apr 2011

Jul 2011 13 Jun 2011 10 May 2011 13 May 2011 29 Apr 2011 23 May 2011

Aug 2011 18 Jul 2011 14 Jun 2011 17 Jun 2011 02 May 2011 27 Jun 2011

Sep 2011 15 Aug 2011 12 Jul 2011 15 Jul 2011 01 Jun 2011 25 Jul 2011

Oct 2011 12 Sep 2011 09 Aug 2011 12 Aug 2011 27 Jun 2011 22 Aug 2011

Nov 2011 10 Oct 2011 06 Sep 2011 09 Sep 2011 24 Jul 2011 19 Sep 2011

Dec 2011 14 Nov 2011 11 Oct 2011 14 Oct 2011 30 Aug 2011 24 Oct 2011

Jan 2012 12 Dec 2011 11 Nov 2011 16 Nov 2011 14 Oct 2011 21 Nov 2011

Feb 2012 09 Jan 2012 25 Nov 2011 30 Nov 2011 28 Oct 2011 09 Dec 2011

Mar 2012 13 Feb 2012 13 Jan 2012 18 Jan 2012 16 Dec 2011 23 Jan 2012

Apr 2012 12 Mar 2012 10 Feb 2012 15 Feb 2012 13 Jan 2012 20 Feb 2012

May 2012 09 Apr 2012 09 Mar 2012 14 Mar 2012 10 Feb 2012 19 Mar 2012

Jun 2012 14 May 2012 13 Apr 2012 18 Apr 2012 16 Mar 2012 23 Apr 2012

Jul 2012 11 Jun 2012 11 May 2012 16 May 2012 13 Apr 2012 21 May 2012

Aug 2012 09 Jul 2012 08 Jun 2012 13 Jun 2012 11 May 2012 18 Jun 2012

Sep 2012 13 Aug 2012 13 Jul 2012 18 Jul 2012 15 Jun 2012 23 Jul 2012

Oct 2012 10 Sep 2012 10 Aug 2012 15 Aug 2012 13 Jul 2012 20 Aug 2012

Nov 2012 08 Oct 2012 07 Sep 2012 12 Sep 2012 10 Aug 2012 17 Sep 2012

Dec 2012 12 Nov 2012 12 Oct 2012 17 Oct 2012 14 Sep 2012 22 Oct 2012


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Men's Health - Specifications

Insertion Bleed Type Trim

Full Page 285 x 216 245 x 176 275 x 206

Half Page Horizontal 146 x 216 106 x 176 136 x 206Half Page Vertical 285 x 113 245 x 73 275 x 103

Third Page Horizontal 101 x 216 61 x 176 91 x 206

Third Page Vertical 285 x 78 245 x 38 275 x 68

Strip Ad 23 x 216 8 x 196 13 x 206

Technical Information

Pacific Magazines will only accept advertising material via Quickcut. Supply of mediavia other means such as FTP, CD or Email is forbidden and will be rejected byPacific Magazines.The supplier of the digital media is responsible for all aspects of the files supplied.

For more information regarding Quickcut please contact:Quickcut: (02) 9467 7500

Tech Support: (02) 9467 7599Web: http://www.quickcut.com.au/

General Specifications:1. Media is to be supplied to the correct publication page size. Taking special care toinclude bleed, trim and registration marks. (Minimum bleed size is 3mm. Trim andregistration marks must lay 6mm outside of the trim)2. PDF files need to be supplied as single page files. File names should start withP001_ for the first page and P002_ for the second page for a double page spread.3. Avoid running type across the gutter of a double page spread.4. All type must be a minimum of 8pt and 10pt for reversed type5. All fonts need to be embedded into the PDF file6. Files must be saved in CMYK format. RGB or LAB colour formats will be rejected7. Images need to be of a minimum 260dpi at print size.8. Solid black panels or backgrounds should carry 40% Cyan to reinforce the blackprint

9. Total ink limit should be between 280-310% with a black limit of 90% (mediumGCR)10. All 4 colour black and white images should use UCR

Quicksend specifications| Page must include required bleed as per publication specification.PDF's page must be CROPPED (in Acrobat) to BLEED size, contain nocrop or registration marks.For more information, please click link belowhttp://www.quicksend.net.au/needhelp.jspTo ensure accurate colour reproduction, Pacific Magazines recommends a 3DAPv3approved digital proof.Please Check Publication Specifications for Correct Paper TypeFrom April 2nd 2009 Printers and publishers will only be accepting 3DAPv3 proofs.Please see http://www.3dap.com.au/for more details

3DAPv3 Colour Proofs:1. Colour proofs must be created at 100% in size and accompany any suppliedmaterial.2. In order to verify the proof, it will need to contain the 3DAPv3 control strip3. Tearsheets or colour laser prints are NOT acceptable forms of proofs4. If a 3DAPv3 colour proof is not supplied, Pacific Magazines or the Printer will notaccept responsibility for the printed result of the supplied advertising.5. The proof must be setup to the correct paper type of the magazine and sectionDouble Imaging on DPS ads Pacific Magazinesrecommends that any critical cross over should be double imaged across the gutter.Double image allowance is 3mm each side of the centre which is to be includedwithin the trim not additional to the trim size, i.e., the spread will carry a 6mmcommon image through the centre of the spread.Pacific Magazines takes no responsibility for optical loss of an image in the gutter of

a double page spread if the above instructions are not followed.


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Men's Health - Specifications

Wet Sachet SpecificationsPlease note the following specifications are a guide for suppliers of sachetsfor insertion into Pacific Magazines publications. Suppliers/manufacturersmust submit samples for testing by Pacific Magazines Production staff and ifapproved it is the suppliers responsibility to ensure that actualproduct supplied for insertion is identical to the samples submitted andapproved.For each 1ml of fill, the sachets internal area must be at least 8 square cm.The sachet must be free from excessive air, as much air as possible needs to beremoved prior to sealing.Under a compression test, sachets must withstand at least 3,300 psi (1,500 kg) ofpressure for 10 seconds and subsequently 2,200 psi (1,000 kg) for a minimum of 5hours.Minimum overall size required for binding = as per magazine specifications*

Maximum overall size for binding = as per magazine specifications *Maximum total weight for individual sachets, including fill = 20 gramsThe quantity of liquid fill must remain the same throughout the production run.Sachets must be packed in nested cartons for ease of unpacking.To enable automatic feeding on insertion equipment, sachets must be packed sothey do not curl or stick together.If more than 1 deck of sachets is packed in a carton, each deck must have a strongcardboard base so they will sit stable on the base.All sachets to be packed the same way up and the same way around.Sachet cartons to be strong and tailor made for a tight fit.All cartons must be accurately labelled indicating product, quantity and hostpublicationApproval of Trial SamplesA minimum of 200 samples to be supplied as per the above specifications forpressure testing and a binding trial before full production of the sachet for themagazine

Due to the mechanics of tipping-on inserts, there may be occasions where a verysmall quantity of magazines is bound without the insert. As such it would beadvisable NOT TO run wording offering a sachet within the magazine.Please be advised that the client takes responsibility for all costs incurred (includingreprint of magazine run) if wet sachets are faulty at time on insertion.

Print Production ControllerAvery ClarkPhone: (02) 9394 2688Email: [email protected] Production CoordinatorAngie SabandoPhone: (02) 9394 2689Email: [email protected]

Disclaimer

Whilst the internal production process may verify that material is within specificationthe onus is placed firmly on tradehouse/sender to supply material to specification. Itis also a requirement that advertising material is delivered on time so quality controlmeasures can take place. Late material may miss these checking procedures whichcould pick up possible problems/errors.

Pacific Magazines reserves the right to refuse any material that does not meet therequired Specifications.


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Men's Health - Contacts

Name Title Location Email Address

Kara Geyer Group Sales Manager NSW [email protected]

Emma Ryan Advertising Coordinator NSW [email protected] Wakil Editorial Co-ordinator NSW [email protected]

Julian Heinz National Advertising Manager NSW [email protected]

Neill Pitt NSW Account Manager NSW [email protected]

Tim Debenham VIC Account Manager VIC [email protected]

Vanessa Griffin-Beale Group Sales Manager VIC [email protected]

Jane Madson QLD Senior Account Manager Queensland [email protected]

Angela Nutton WA Sales Manager Western Australia [email protected]

MediaKit Men+s+Health

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