Mediakit 2020 - andcmedia.nl · 23% Propaedeutic diploma as the highest-scored course 20% HBO as...

Mediakit2020

&C distinguishes itself through its own visual language and in the way it creates content: with a twist, a smile,

and a healthy dose of common sense.

Chantal is the face of &C and plays a prominent role within the platform; Chantal’s fan base and the audience

of &C are almost identical.

&C is geared towards women from ages 18 to 44. The core of our audience consists

of women aged 28 and older.

Launched in March 2017, &C (“and see”) is the 360° content brand surrounding Chantal Janzen, with a monthly

magazine, specials, online platform, social media, ‘Chantal komt werken’, and ‘Chantal’s Pyjama Party’.

Go the extra mile

ExcitingStrikingDaring

On the edge

How far did you go?

Be sharp

Funny/Witty Sharp Clever/ Quick-witted/

Smart/ Teasing

Where is the twist?

See likea woman

EmpatheticConnectedBeautifulStrong

Is there enough feminism?

GetrealSincere

Call it as you see it Not patronizing Sincere

Inspire to look twice

Did you skip the bullshit?

Turn onthe smile

EntertainingTouchingColorfulVibrant

Does it turn on your smile?

Inspireto looktwice

our valuesIf you want to practice what you preach

you need to tick the boxes

Audience

Modern SettlerCarin 35-45

Carin is like Simone in the next phase of life. She is now one step further in her career and faces the challenge of hectic family life. She

recognizes herself in Chantal when she shares similar situations. These situations inspire Carin to

stay true to herself and be independent. She needs that sense of perspective; it keeps

her going.

Modern Socializer Simone 25-34

Simone is like Esmée in the next phase of life. She is a modern, multitasking mother. She is

in the middle of life, is active and a socializer, does not want to miss anything, knows the latest trends. But she also enjoys the domestic side of

life. Her drive is security. She sees in Chantal the ideal friend. She reflects on Chantal as a nice, neat mother and a beautiful, successful woman.

Success SeekerEsmée 18-24

Esmée is a high-flyer. She is ambitious and competitive in everything she does and who she wants to be. She wants to be the best in everything. Her drive is control. She sees in

Chantal a real role model, the perfect woman. Esmée doesn’t have that status yet, she thinks,

but she wants to go there: be strong, be successful, be good-looking, have a beautiful house and a good job, be happy in love, be

liked, to mean something, to matter.

Almost 80% of &C magazine readers are over 25 years of age. More than 30% is older than 35 years of age

23%18 - 24 years old






14%45+

12%45+

Single sale(minimum 3 times in the last 12 months)

Subscribers

What does the &C behavior per core target group look like and what do they prefer to read about in &C?

24% of &C subscribers are between...23% of single-edition buyers are between...22% of the &C newsletter subscribers are between... 26% of &C Instagram followers are between...23% of the &C Facebook followers are between...

TravelChantal Janzen FashionBeautyFood Sexuality

RelationshipsTravelBeautyChantal JanzenFoodFashion

RelationshipsTravelBeautyFashionFoodChantal Janzen



18 - 24 years old(740.000 of the women in NL)**

25 - 34 jaar(1.085.000 of the women in NL)**

35 - 45 jaar(1.030.000 of the women in NL)**

The average annual income of &C readers is higher than the average annual income in the Netherlands

18 - 24 years oldAverage annual income NL women ages 18 - 24

€ 14.800


€ 27.400


€ 31.300

40% < € 14.000 20% between - € 15.000 - € 30.00010% between - € 31.000 - € 36.00015% other

05% < € 14.000 21% between - € 15.000 - € 30.00019% between - € 31.000 - € 36.00020% between - € 37.000 - € 43.00011% other

7% between - € 15.000 - € 30.000 11% between - € 31.000 - € 36.00023% between - € 37.000 - € 43.00020% between - € 43.000 - € 43.00011% between - € 73.000 - € 89.000 12% other

What is the highest ranked education of the &C reader compared to the average in the Netherlands?

18 - 24 years old

In general, our fans’ level of education is slightly

higher than the average level in the Netherlands

(in this group)

25 - 34 years old



(in this group)

35 - 45 years old



(in this group)

31% MBO 4 as highest-scored course44% HAVO/VWO as highest-scored course 20% Propaedeutic diploma as highest-scored course 4% HBO as highest ranked education

24% MBO 4 as the highest-scored course 29% HAVO/VWO as the highest-scored course31% Propaedeutic diploma as the highest-scored course 19% HBO as the highest-scored course

28% MBO 4 as the highest-scored course 30% HAVO/VWO as the highest-scored course23% Propaedeutic diploma as the highest-scored course20% HBO as the highest-scored course

Actuals

&C 20209.8 MILLION MOMENTS OF CONTACT WITH WOMEN BETWEEN 18 AND 45 YEARS OLD

Frequency 12x per year + 3 specials

Circulation approx. 55,000 Length at least 154 pages

NOM range 233,000 (Q4 2019)

andc.tv500.000 unique visitors1.500.000 page views

44.000 newsletter readers

chantaljanzenofficial463.000

Facebook followers1.400.000

Instagram followers

andc99.820

Facebook followers 172.000

Instagram followers&C YouTube

71.000 subscribers

Print

Digital

Social media

YouTube

MONTHLY UPDATES OF FIGURES ON ANDCMEDIA.NL

BrandStudio

‘Reaching and engaging people through compelling content’

&C Brandstudio is the independent branded content studio, part of &C Media.

&C Brandstudio develops distinct, tailor-made

content campaigns. Always in order to achieve the marketing objectives. With content that

touches, entertains, inspires, moves; and with a focus on ‘organic’ (owned and earned)

distribution across all channels.

Online, social, print, live, tv. Both on the channels of &C and beyond.

From strategy and concept to production and distribution.

BrandStudio

BrandStudio Partnerships

Store & Office

&C Store & Office

&C Store in Amsterdam is the place where the media brand really comes to life.

A shop with a coffee bar where you can score items from &C Collection and

find Chantal’s fashion and beauty favorites. The artwork on the wall is also for sale, and the entire &C team

works here on a daily basis.

&C Store is the inspiring location for exclusive product launches and is a daily meeting

place for coffee dates.

Editorial planning

#7 JULYHOEVER GA JIJ?In stores 24 junedeadline 3 june

#8 AUGUSTALLES VOOR DE LIEFDEIn stores 22 julydeadline 1 july

#9 SEPTEMBERHOLLANDS GLORIEIn stores 19 augustdeadline 29 july

#5 MAYLAAT JE NIET GEK MAKENIn stores 15 aprildeadline 25 march

#6 JUNENU IS HET MIJN BEURTIn stores 20 maydeadline 29 april

SPECIAL HET FIJNE, FOUTE ZOMERBOEKIn stores 16 junedeadline 20 may

#3 MARCHVRIENDEN VOOR HET LEVEN (OF VOOR EVEN)In stores 12 februarydeadline 23 january

#4 APRILMAAR WAT WIL JE NOU ECHT?In stores 11 marchdeadline 19 february

SPECIAL OH BABY! In stores 24 marchdeadline 4 march

#10 OCTOBERDOE MAAR DUURZAAMIn stores 16 septemberdeadline 26 august

#11 NOVEMBERKINDEREN VERANDEREN ALLESIn stores 21 oktoberdeadline 30 september

SPECIALTO BE ANNOUNCED

In stores 10 novemberdeadline 21 october

#12 DECEMBERNIEUWE RONDENIEUWE KANSENIn stores 18 novemberdeadline 28 october

#1 JANUARY 2021FUCK(ING) PERFECTIn stores 16 decemberdeadline 25 november

#2 FEBRUARY 2021TO BE ANNOUNCED

In stores to be announceddeadline to be announced

Editorial planning 2020

Fees Magazine

Advertisement1/1 page2/1 page

Plus PropositionInsert - starting from

Sample - starting fromAdhesive card - starting from

Coverpass/Sales starting from

Branded ContentEditor’s Pick

Print and/or onlineOnline advertorial

Branded Specials

€ 8.900€ 17.800

€ 100/1.000€ 80/1.000€ 60/1.000€ 120/1.000

€ 1.250 upon request

upon request

THESE AMOUNTS DO NOT INCLUDE PRODUCTION COSTS. SUBJECT TO EDITORIAL APPROVAL.

Online fees

Online branded content packageArticle + still image

Facebook teaserInstagram story swipe-up

Newsletter item

Article + videoFacebook teaser

Instagram story swipe-upNewsletter item

Editor’s pick - andc.tv

Branded content-campagnes

From € 5.500Excluding production costs

From € 6.000Excluding production costs

From € 1.250

Upon request

FOR REQUESTS AND INFORMATION - [email protected]

TITLE &CPUBLISHER &C Media PUBLICATION FREQUENCY 12x per year WITH SUBSCRIBERS Tuesday LENGTH at least 156 pages FORMAT 220 x 285 mm (width x height)ADVERTISEMENT OPERATION &C MediaYEARLY SUBSCRIPTION PRICES € 78PRICE SINGLE ISSUE € 6,50PRICE EXTRA PRODUCT NUMBER € 3,99 (excl. VAT) CANCELLATION PERIOD see general terms and conditions &C MediaPRESS PROCEDURE Plano offset (cover), Offset rotation (inside)PAPER TYPE 216 gr/m2 Magno plus silk FSC (cover) 70 gr/m2 Gallery brite plus FSC (interior) PRINT full colourIMPLEMENTATION threadless bindingSUPPLIER SPECIFICATIONS TYPE PAGE 220 x 285 mm (width x height)FRAME PAGE 175 x 248.4 (width x height) White margins: Head margin 21 mm, bottom margin 18 mm, outer margin 20 mm and back margin (side fold) 25 mm. In the case of descending advertisements, add a 5 mm circumferential cut. ADVERTISEMENTS Advertisements should be delivered as ‘single page’ PDF/X 1.4 (1 page per file). Submit two documents for a spread. In addition, for advertisements that consist of a whole and one or more partial pages (e.g. fold-out), you must provide a separate document per (partial) page.COLOR PROFILE PSO LWC ImprovedADVERTISEMENT MATERIAL Digital files in file format Certified PDF magazines in the Netherlands. An insert is not final until it has been approved by &C Media.

Specifications

YOU CAN DOWNLOAD THE GENERAL TERMS AND CONDITIONS AT ANDCMEDIA.NL/SALES

Media

Sales Amanda van der Meer

[email protected]

Marketing Lotte Coumans

[email protected]

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Mediakit 2020 - andcmedia.nl · 23% Propaedeutic diploma as the highest-scored course 20% HBO as...

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