mediakit 2019 - SEPAWA CONGRESS · No. Deadlines Main Focus of the Issue Personal Care Home Care...
Transcript of mediakit 2019 - SEPAWA CONGRESS · No. Deadlines Main Focus of the Issue Personal Care Home Care...
mediakit 2019English
Price list, status November 10, 2018powered by
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01 | mediakit 2019
SOFW Journal Print & Online price list, valid from January 1st, 2018. All prices net of tax. For our general terms and conditions, see www.sofw.com
multi channel
SOFW Journal Website SOFW Newsletter
4,720*
monthly circulation
up to 20,000
digital subscribers per month
(01.01.–31.07.17, Source: Publisher´s data)
*excl. pass-along rate
4,620
Average monthly unique visitors
18,650
Average monthly page visits
(15.08.2017–31.07.2018, Source: Google Analytics)
see p. 10
monthly
weekly
7days
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SOFW Journal Print & Online price list, valid from January 1st, 2018. All prices net of tax. For our general terms and conditions, see www.sofw.com
statistics
145 Years of Experience – the SOFW Journal has been published since 1874. It provides extensive
information on formulation of cosmetics, personal care, detergents, household cleaning products, perfumes and chemical specialties.
03 | mediakit 2019
Topics
New raw materials and ingredients, innovative formulations, future technologies,
sustainability and ecology, efficacy data, product safety, testing methods, legislation,
trends, market and industry news.
Audience
Formulators, chemists, researchers & developers, laboratory technicians,
sales & marketing managers, executives, students and universities.
Global Readership
The SOFW Journal is currently published in English and German (print and online) as
well as in Chinese (online only). All subscribers have full access to the extensive online
archive free of charge. The English version is additionally available as a mobile app for
iOS and Android devices.
Issues
German and English edition: 10 issues per year (two combined issues: 1+2 and 7+8)
Chinese edition: 4 online issues per year
Circulation
Worldwide (currently 52 countries)
approx. 2,000 English (print) per month
approx. 2,500 German (print) per month
up to 20,000 English, German & Chinese (online)
Magazine Size
DIN A4 (210x297 mm)
Affiliation
SOFW Journal is the official publication of the SEPAWA e.V. Association
(European association of soap, perfume and detergent experts)
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general
0
92%
55%42%28%21%15%
5%Other Testing
ServicesLab Testing
and Equipment
Software Contract Manufacturing
Services
Manufacturing Equipment
Ingredients/Raw Materials
Company Type42%
Manufacturer of Finished
Products
22%Manufacturer of
Raw Materials/Ingredients
12%Consultancy and
Other Business Services
9%Distributor
14%Other
1%Press
Position
28%Manager/
Product Manager
26%CEO/Director/
President/Owner
25%Senior Manager/ Department Manager/ Laboratory Manager
14%Other
7%Assistant/Executive
45%R&D/
Formulation
20%Management/
Business Development
9%Marketing
8%Consultant
7%Other
1%Production
4%Sales/
Distribution
3%Government/
University2%
Purchasing/ Buyer
1%Fundamental
Research
Job Description/ Function
Market Interest*
0
86%
37%15%6%Other Perfumery/
FragrancesHome Care/Detergents/
Cleaners
Personal Care/Cosmetics
Industry Segment*
SOFW Readers are the Driving Force Behind New Products!
05 | mediakit 2019
June 2015 Reader Survey | *multiple choice
readership data
No. Deadlines Main Focus of the Issue Personal Care Home Care Bonus Distribution
1/2
Editorial: 07.12.18
Adverts: 15.01.19
Publication: 12.02.19
Natural & Organic
Natural/Botanical/Renewable
Ingredients, Vegan Cosmetics,
Sustainability
Ecological Cleaners & Detergents
• in-cosmetics Global
• PCHi China
• HPCI India
3
Editorial: 18.01.19
Adverts: 14.02.19
Publication: 12.03.19
Innovative Ingredients for
Cosmetic Formulations
New Ingredients, Innovations,
Fragrances, Hygiene, Deodorants,
Anti-Pollution, Biotechnology
Laundry & Cleaning
• BEAUTY World Dubai• in-cosmetics Global• NYSCC Suppliers Day• China Beauty• Shanghai Expo
4
Editorial: 15.02.19
Adverts: 15.03.19
Publication: 10.04.19
Multicultural Cosmetics,
Hair Care & Colours
Multi-Ethnic Hair and Skin Types,
Halal, Vegan,
Sensitive/Hypoallergenic Skin,
Colour Cosmetics, Carrier Systems
Professional Cleaning & Hygiene• NYSCC Suppliers Day
• FCE Cosmetique
5
Editorial: 15.03.19
Adverts: 12.04.19
Publication: 13.05.19
Innovations –
New Technologies
Novel Ingredients, Multi-Functional
Formulas, Nanotechnology,
Performance Boosters, Preservatives
Detergents & Household Cleaners• Cesio Munich
• Cosmetic Business Munich
6
Editorial: 10.04.19
Adverts: 13.05.19
Publication: 07.06.19
Sensory Perception
& Fragrances
Sensory and Texture,
Science and New Concepts based
on Key Global Trends,
Natural Ingredients/Sustainability
Fragrances and Encapsulation• in-cosmetics Korea
• Cosmoprof Las Vegas
7/8
Editorial: 31.05.19
Adverts: 02.07.19
Publication: 31.07.19
Sun Care & Hair Care
UV Protection, SPF, Multifunctional
Sun Care, Transparent Formulations, Skin
Brightening/Whitening,
Self-Tanners, Testing
Product Safety,
Testing and Regulations
• HPCI South Africa
• in-cosmetics North America
• IFSCC Congress Italy
• SCC Cali Suppliers’ Day
Natural
Special
Asia
Special
06 | mediakit 2019
sofw journal editorial calendar 2019
No. Deadlines Main Focus of the Issue Personal Care Home Care Bonus Distribution
9
Editorial: 12.07.19
Adverts: 16.08.19
Publication: 11.09.19
Anti-Ageing &
Cosmeceuticals
Anti-Ageing Products for Men
and Women, Biotechnology,
Baby Care
Performance and
Environmentally Friendly
• InterCHARM Moscow
• HPCI Poland/Cosmetic Business
• IFSCC Congress Italy
10
Editorial: 07.08.19
Adverts: 13.09.19
Publication: 14.10.19
SEPAWA Issue
New Ingredients,
Formulations and Technologies,
Fragrances
Surfactants, Preservatives, Enzymes
• SEPAWA Congress
• in-cosmetics Asia
• Cosmoprof Asia
11
Editorial: 13.09.19
Adverts: 11.10.19
Publication: 08.11.19
Sustainability &
Anti-Pollution
Protection of Skin and Hair
against Pollution-related Damages,
Sustainable Sourcing
Cleaning & Sealing• SCS Formulate
• SCC Conference New York
12
Editorial: 17.10.19
Adverts: 15.11.19
Publication: 11.12.19
Future Trends &
Technologies
Innovative Actives,
Formulations and Technologies,
Micro-, Nanoencapsulation, Testing,
Claim Substantiation
Microbial Contamination,
SEPAWA Event Report
• CosmetAgora
• HPCI India 2020
The publisher reserves the right to apply changes to the editorial plan without notice.
An up-to-date editorial plan can be downloaded on our website www.sofw.com
Men´s
Special
07 | mediakit 2019
sofw journal editorial calendar 2019
Fragrance
Special
Format 1
1/1 page
180 x 240 mm
210 x 297 mm
216 x 303 mm
Format 2a
1/2 page
180 x 127 mm
210 x 147 mm
216 x 150 mm
Format 3
1/3 page
180 x 84 mm
210 x 104 mm
216 x 107 mm
Format 4
1/4 page
180 x 61 mm
210 x 81 mm
216 x 84 mm
Advertisement (4c)*
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Format 2a, 2b EUR 1,980.–
Format 3 EUR 1,700.–
Format 4 EUR 1,540.–
Job Offers (4c)*
Format 1 EUR 2,190.–
Format 2a, 2b EUR 1,320.–
Format 3 EUR 1,050.–
Format 4 EUR 890.–
Advertising Deadline
See Editorial and Event Calendar 2019. All ads are also published free of charge in the
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87 x 257 mm
102 x 297 mm
105 x 303 mm
Ad in type area Ad bled off Bleed margin (3mm)
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ad rates, sofw journal print & online
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cial media followers, online shop customers and interested industry
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newsletter
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