MediaFirst TV Platform … · multiple service delivery options, consumer are increasingly...
Transcript of MediaFirst TV Platform … · multiple service delivery options, consumer are increasingly...
1 MediaFirst TV Platform | 07-2020 v2
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Building on our heritage and fueled by innovation,
MediaFirst TV Platform is delivering the next-generation
of immersive media experiences that enrich Life!
Anytime, anywhere, on any device.
MediaFirst empowers operators to offer subscribers
rich, compelling TV experiences on any screen. Its
virtualized cloud platform gives the operator the agility
to rapidly and flexibly define and deploy competitive
next-generation services that keep subscribers
engaged, driving up revenue and reducing churn.
It provides the operator with the agility to define
competitive next-generation services that keep
subscribers engaged, driving revenue and reducing
churn.
MediaFirst TV Platform
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Key market challenges
Evolving OTT Services and changes in viewing behavior
have drastically changed the media delivery
landscape. With almost unlimited content choices and
multiple service delivery options, consumer are
increasingly frustrated finding something interesting to
watch. Coupled with strong mobile viewing
preferences, the market demands a flexible, ever
platform that allows Operators and content owners to
tailor their services and offers to meet the changing
consumer landscape
What is MediaFirst TV Platform?
MediaFirst is an end-to-end, cloud-based media
platform for the creation, management and delivery
of next-generation Pay TV. It provides a personalized TV
experience engaging the customer in the live, video on
demand and subscription content that is suited to their
viewing.
By embracing data from all content sources and
delivery networks, MediaFirst provides operators the
ability to adopt any business model, including traditional
Managed TV services, multi-screen 'TV Anywhere'
services and pure OTT services.
Market Segments addressed
IPTV
MediaFirst white label platform delivers next generation
experiences to the home over fully managed IPTV
networks. MediaFirst multicast AV pipe plus OTT delivery
provides subscribers with consistent Live and VOD
consumer experiences from the Home Theatre to the
mobile device.
Cable
This Unique white label platform can be customized to
meet individual Cable operator needs. MediaFirst for
Multichannel Video Programming Distributor (MVPD) is
an extension to the MediaFirst that allows Cable and
DTH Operators to utilize our next-generation platform
to offer TV & Media services to their subscribers.
OTT
MediaFirst offers a complete OTT solution allowing
operators to provide subscribers with premium
lean-back experiences on operator managed OTT
set-top boxes, or retail streamingplatforms and Smart
TVs, as well as lean-forward experiences on phones,
tablets, and PC browsers.
Value for Service Providers
Delivering Pay TV innovation at web speed!
Agility
MediaFirst enables fast time to market using agile best
practices throughout the entire chain, from the
continuous engagement with each Service Provider for
rapid creation of new services and functionalities, to the
adoption of DevOps practices to operate and manage
the service holistically. The flexibility of the Client
interface allows the Service Provider to test and
customize the user experience across their consumer
segments to find the optimal TV experience for their
subscribers.
“One of the many reasons we chose MediaFirst TV
Platform was the ability to scale their product to
meet the needs of a provider our size - – cloud
architecture allows us to be more flexible from a
deployment model and from a business model.”
Chris Brischuk – Director, Marketing and Sales
Strategy, SaskTel
“MediaFirst TV platform allows us to move to an agile
approach to avoid long planning, development
and release cycles to roll out products faster with
more certainty of meeting the needs of our
customers.”
Tim Fell – VP, Video and Broadband Services, TELUS
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Attract, Retain & Monetize
MediaFirst allows Service Providers to confidently tailor
their services and user experiences programmatically
through APIs or directly via the operator portal. The
Service Provider will have a rich set of analytics via APIs
and reports as well as pre-defined use cases on the
analytics portal. As a data driven platform, MediaFirst
boosts monetization opportunities with the ability to
serve targeted offerings and personalized
recommendations for ARPU growth.
Scale with Efficiency
MediaFirst cloud agnostic, scalable infrastructure and
ability to integrate with existing infrastructure allows
service providers to lower operational costs and support
rapid deployment.
Value for Consumers
Enabling immersive media experiences!
Unbound
MediaFirst offers a consistent experience on all devices.
Consumers can watch TV on any device, anywhere and
satisfy all their media needs.
Personalized
Your TV preferences transferred to all screens. MediaFirst
offers a personalized, data-driven user experience
serving up the live and video on demand programming
subscribers are looking for, increasing engagement and
quality of experiences.
Easy to Discover and Enjoy
MediaFirst Unified back end ensures that subscribers
experiences and preferences are maintained across all
devices so the viewing experience is the same on the
big screen as it is on the mobile device. Subscriber usage
is continually analyzed to understand user preferences
for less scrolling and more viewing. MediaFirst agility will
bring new experiences to the consumer with Digital
Assistant control and Smart Device integration.
Key features
Voice Control
Voice Control eliminates tedious search inputs on
remotes or virtual keyboards, navigating users quickly to
the live or VOD programming they want to watch.
Searching via remote, Alexa and Google Home gives
users a myriad of options to find content by actor, genre,
title, program or combinations.
Personalized User Experience
MediaFirst is personalized TV for the entire family. By
utilizing individual profiles, each user can tailor their
media consumption experience to their own habits, from
live channels to video on demand on every device. On
the big screen, MediaFirst combines profiles that finds
the programing that everyone wants to watch without
Searching through individual profile. Channels, in
progress media, recommendations and recordings are
saved in personalized hubs so users can easily find what
they are looking for.
Profile and Content based Recommendations
MediaFirst Recommendations help subscribers easily find
content they love. A variety of personalized
recommendations and options provide superior results
based on popularity and relevance. By processing the
consumer's viewing habits across all devices and
navigation scenarios, MediaFirst applies Machine
Learning techniques to provide a powerful and scalable
Recommendations Engine. MediaFirst leverages the rich
metadata available in the platform to offer content-
based recommendations that engage and delight users
with always relevant live, VOD and catchup content.
Powering robust profile-based algorithms, MediaFirst also
learns about the interests of the entire customer base to
uniquely refine and target the discovery experience for
each individual user.
Analytics
MediaFirst enables Service Providers to gain
unprecedented visibility into the vast amount of data
generated by user actions. By collecting and processing
detailed platform and subscriber information, MediaFirst
Analytics algorithms continuously analyze usage patterns
and deep dive into the anomalies that could turn into
problems affecting the customer experience. The
platform efficiently combines precise metrics from a
diverse variety of sources to gain valuable insight,
empowering Service Providers to confidently and quickly
make the best decisions about the individual
user experience.
Cloud DVR / Catchup & Restart
MediaFirst Cloud DVR offering enables viewers to
consume DVR anywhere, on any device, over any
network. MediaFirst Cloud DVR, Catchup & Restart
covers all clients including local STBs and companion
devices. Playback occurs from the cloud to any device
anywhere, this includes the Multi-DRM and just-in-time
packaging to leverage existing clients.
Agile, Continuous Delivery
MediaFirst is built from ground up using agile software
development methodologies. The approach allows an
operator to deploy new features fast, responding to
changing market conditions. This ensures that new
features are customer-centric and deployed
successfully, minimizing the risk of post launch anomalies.
Built for Cloud
MediaFirst leverages the best of on-premises and cloud
capabilities, integrating with existing service provider
infrastructure. MediaFirst enables multiple cloud agnostic
infrastructure options and the ability to dynamically
move between them. Service providers can deploy on
public or private cloud, with unified operations.
4 © MediaKind MediaKind maintains a policy of product improvement and reserves the right to modify the specification without prior notice.
MediaFirst TV Platform | 07-2020 v2
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Client Agnostic
A unique client strategy which delivers a Pay TV service
at once, across all screens with a ‘develop once and
deploy everywhere’ model. With this approach, service
providers can change User Experience (UX) components
on all devices together in real time. This model is modular
and fully instrumented for easy measuring of customer
reaction and continuous improvement. Management Portal
The MediaFirst Management Portal enables Pay TV
service providers to operate and control their TV
platform and the underlying service end to end. In other
words, the Portal is a collection of tools, including online
updating metadata, offers, user interface as well as
analytics, that MediaKind provides to Operators to
innovate at web speed. Mediaroom evolution, Legacy integration
We enable easy onboarding of legacy STB’s to provide a
common account experience with the customers next
generation clients. The subscriber and data services of
the deployed client can be integrated without change
using a synchronization service, pointing to new API’s or
a deeper refresh including UI/UX. This approach would
also continue to use the legacy A/V pipe.
Why choose MediaFirst TV platform?
1. Continuous Engagement
The MediaFirst pioneers continuous delivery of software
in Pay TV allowing service providers to redefine how
features are built, tested and deployed with rapid
cycles of feedback and development.
2. Success stories with integrating existing clients
One of the most asked questions by our customers is
the choice of cap and grow vs. rip and replace.
MediaFirst allows for integration with the legacy
clients/platform to provide a seamless subscriber
transition to a next generation service through a
common account experience.
3. Underpinned by a Universal Client
The Universal Client architecture offers one app that
adapts itself to diverse screens and input mechanisms.
It removes inefficient ‘per device’ development,
testing & integration.
4. Decoupling the TV Experience and Service Delivery
This separation enables flexibility to bring the MediaFirst
User eXperience (UX) to any media delivery type (IPTV,
OTT, Satellite and Cable).
5. Scalable Infrastructure
Unlike monolithic platforms, services can move to the
cloud at a gradual pace. This is achieved by a
modular client architecture where operators can plug
in tuners for clients to speak to an existing AV pipe.
6. User Experience (UX) Customization Framework
The MediaFirst platform offers a customizable
framework to modify the UX in real time and help
service providers differentiate their UX from
competition. Also operators are able to seamlessly
offer new devices and upgrade to the latest version
with the universal client framework.
7. Single Back End Managing All Clients
Common backend enables holistic view on service
management, vs. siloed views available today.
8. Data driven platform
Analytics and reporting are engrained in MediaFirst
from the ground up and are centric to every platform
function, creating superior infrastructure and service.
9. Supports All Content Types
Unleash the full IPTV experience with Live, VOD,
Time Shifted Content, Restart TV and Cloud DVR plus
Multi-DRM and packaging on the fly.
10. Richer Metadata
MediaFirst offers multi-source support for metadata,
ability to plug-in third parties (e.g. Rotten Tomatoes
ratings) and operator flexibility to directly manage
metadata for elements.
11. Multi-language experience to your subscribers
The entire MediaFirst UX including the hubs and feeds,
voice commands, partitioned stores and search
functionality can be customized and built for different
languages.
12. Flexible Content Processing
Content can be ingested/processed/packaged both
locally and in the cloud.