Mediadaten Maxima 2016 extern Kontakt RGV 18042016 …...main magazine U2 (Inside cover) + page 3...
Transcript of Mediadaten Maxima 2016 extern Kontakt RGV 18042016 …...main magazine U2 (Inside cover) + page 3...
Updated: 18.04.2016
maxima
364,208print run
TOTAL COVERAGE
COVERAGE TARGET GROUP WOMEN
357,000 READERS
306,000 READERS
6.1%
10.4%
61.8*
PERCENT
Recognition
A TOP-SELLER IN THE MAGAZINE SECTOR
* *
*
*
Media data2016
* * *
Coverage data according to CAWI Print 2015
Circulation data according to ÖAK, 2015 average
maxima 2Media data + prices 2016
MAXIMA
350,000 readers With a coverage of 10.4% in its target group of women and a recognition level of 61.8%, maxima is one of the most popular women’s magazines in Austria and thereby confirms its successful development to date.
maxima impresses with its wide range of topicsmaxima impresses in all age categories with over 357,000 readers in total. maxima focuses on leisure and travel, beauty, stars and celebrities as well as fashion and accessories. Stories about family, lifestyle and decoration are also popular. The Gourmet Extra supplement and exclusive shopping vouchers from trading companies such as BIPA, BILLA, MERKUR, PENNY and ADEG are also a fixed part of the magazine and particularly popular among the customers.
maxima: strong on coverage & circulationmaxima achieves an overall coverage of 6.1% per edition with its 357,000 readers and in its target group of women, this figure even reaches 10.4%. The recognition level of 61.8% corresponds to over 3.6 million people who are familiar with maxima. According to the ÖAK (Austrian Print Run Monitoring Body), maxima is one of the women’s magazines with the highest circulation in Austria with an average circulation of 346,541 copies.
maxima is a top quality magazine. Here you can specifically present your products and brands to a target group of women aged 19-49 years old in a trendy environment with individual communications solutions.
maxima is available exclusively from BIPA, BILLA, MERKUR, PENNY & ADEG.
maxima continues its successful progression with
Source:*Coverage data according to CAWI Print 2015 ** Circulation data according to ÖAK, 2015 average
maxima 3Media data + prices 2016
10.4 %*
COVERAGE
Proportion of readers Target group Women aged 19–59 years old
Net household income from € 1,199
Across Austria
Social class: ABCD
Women in the middle of their lives – with a wide range of interests (e.g. cosmetics and body care, fashion, holidays and travel, cuisine, healthy living)
AMONG AUSTRIAN WOMEN
CPT by comparison print run
per edition** CPT
maxima 364,208 € 41.19
Woman 178,900 € 89.71
Wienerin 82,308 € 118.46
Seitenblicke 64,895 € 118.65
Madonna 87,825 € 180.81
Servus in Stadt und Land 201,391 € 108.25
Miss (data from 2nd half of 2014) 61,260 € 111.00
*Coverage data according to CAWI Print 2015
364,208 copies**
PRINT RUNper edition
Copy price € 1,–
Publication 11 x annually Combined issue January/February
Extras Shopping vouchers (BIPA, BILLA, MERKUR, PENNY, ADEG)
Gourmet Extra
Special publications on a wide range of issues
Sales Available from BIPA (free for BIPA club members). BILLA, MERKUR, PENNY and ADEG as well as in selected medical practices and hairdressing salons.
**Circulation data according to ÖAK, 2015 average
61.8 %*
RECOGNITION3.6 million readers*
TOTAL RECOGNITION
12
10
8
6
4
2
0
in %***
Div
a
1.9
Elte
rn
2.8
Mis
s
3.7
Seite
nblic
ke
4.1
Wel
t der
Fra
u
4.5
Wie
nerin
5.6
Wom
an
10.6 10.4
max
ima
346,541 copies**
DISTRIBUTED CIRCULATIONper Edition
12
10
8
6
4
2
0
in %*
***Media analysis 2105, filter women *CAWI Print 2015, filter women
Mad
onna
2.5
#IC
H
0.6
350,000 copies
300,000
250,000
200,000
150,000
100,000
50,000
0
Mad
onna
Wie
nerin
Wom
an
Distributed circulation / ÖAK 2015 average
Mis
s
42,676
Seite
n-bl
icke
52,23664,553
72,733
150,11
5
346,541 copies
max
ima
maxima 4Media data + prices 2016
MAXIMA READERS ARE INTERESTED IN THESE TOPICS
maxima- readers Topics of interest as a percentage
Beauty/Cosmetics 11.9
Fashion/Fashionable clothing 9.8
Society, celebrities, stars 9.3
Watches/Jewellery 9.2
New publications – books 9.2
Exhibitions, museums 8.8
Theatre 8.5
Pregnancy/Birth 8.5
All about babies/Young children 8.3
Lifestyle, furnishings, decoration 8.2
Family, children, upbringing 8.2
Cooking, baking, recipes 8.1
Gardening, garden, balcony 7.9
Fitness, keeping fit 7.9
Well-being, well-being offers 7.9
Opera, classical concerts 7.9
Healthy food 7.7
Health/Medicine 7.7
Non-classical concerts 7.6
Animals, animal care 7.5
Cabaret 7.4
Old age provision/Preparing for old age 7.3
Education 7.3
Good food/Restaurants 7.3
maxima- readers Topics of interest as a percentage
Excursions 7.1
Holiday offers/Travel 7.0
Insurance/Accident cover 7.0
Sailing/Water sports, regattas 6.7
Profession/Careers 6.6
Photography/Videos 6.5
Cinema, films 6.5
Music, CDs, MP3s 6.5
History/Current affairs 6.4
Home construction/Renovation 6.4
Wine 6.4
DVDs with films, videos 6.3
Jobs around the home, DIY 6.3
Sport, exercise, fitness 6.3
Foreign affairs/World events 6.0
Austrian domestic policy 6.0
Science and research 5.8
Economic issues 5.7
Financial/Capital investments 5.2
Hi-fi technology/Hi-fi equipment 5.2
New products – consumer electronics 5.2
Car-related topics 4.6
Motorbike-related topics 4.2
Source: CAWI Print 2015
maxima 5Media data + prices 2016
FORMATS & PRICES 2016STANDARDS
maxima main magazine
2/1 page420 x 274 mm bled off
€ 28,000
1/1 page210 x 274 mm bled off
€ 15,000
Print run p. m. 364,208 copies
1/2 page portrait99 x 274 mm bled off
1/2 page landscape210 x 134 mm bled off
€ 10,000
1/3 page portrait67 x 274 mm bled off
1/3 page landscape210 x 90 mm bled off
€ 7,000
maxima Gourmet Extra
2/1 page296 x 210 mm bled off
€ 15,400
Print run p. m. 364,208 copies
1/1 page148 x 210 mm bled off
€ 8,250
Premium placement – main magazine
U2 (Inside cover) + page 3
€ 35,000
U2 (Inside cover)
€ 17,000
U4 (back cover)
€ 18,000
Print run p. m. 364,208 copies.
All prices excl. 5 % advertising tax and excl. 20 % VAT.Please note that we do not retain any agency commission..
Advertorials For tariffs, see above Plus design costs
2/1 page € 1,7901/1 page € 9901/2 page € 690
maxima 6Media data + prices 2016
FORMATS & PRICES 2016 SPECIAL FORMS OF ADVERTISING
Supplements
Per 1,000 copies up to 50 g € 145Minimum format 105 x 148 mmMaximum format 180 x 244 mm Supplement: provided; included at unspecified point The longer side of the supplement must be sealed
Stick-in inserts
Per 1,000 copies up to 50 g € 160Minimum format 148 x 210 mmMaximum format 210 x 274 mm Stick-in inserts: provided; between two curved sections, only following prior technical clarification
TOC (Tip-On-Card) Sachet Per 1,000 copies Minimum format 105 x 148 mmMaximum format 180 x 244 mm
TOC € 110Sachet € 165NB: All variations only combined with ad space
TOC provided; start or end of curve; machine processed
Sachet provided; machine processed; start or end of curve; with machine processing, sample no smaller than a bank card and no larger than A5. Max. thickness 2 mm, min. one rectangular edge. Only by prior technical clarification with the printer’s.
Please note that we do not retain any agency commission.
We are happy to offer individual special forms of advertising on request such as a banderole, split cover, cover flap.
➧
e.g. split cover
e.g. Tip-On-Card
e.g. supplement
Advent calendar Cross-media promotion for your product!Print circulation 361,700 copiesPage impressions maxima.at approx. 227,000 Competition entries approx. 50,000 (2014)
Per window € 3,000
excl. 5 % advertising tax and excl. 20 % VAT. Plus cost of products used as prizes
maxima 7Media data + prices 2016
PRINT DOCUMENTS & DATES 2016
Print documents Data delivery
Lithography
Only printable PDF/X4 files*
All fonts and images embedded
No layers in PDF
Picture resolution 300 dpi
Colour profile Cover ISO Coated v2
Centre PSO LWC Improved (ECI)
Data only in 4c CMYK. Do not use any special colours or RGB colours.
PDF files must include at least a 3 mm bleed margin, corner indexes and crop marks
Place important content at 15 mm from all edges of the page, starting from the paper format. Colour wedges, registration marks and crop marks should ONLY be positioned outside of the bleed. Fonts and logos must be positioned at least 10 mm from the bleed. In the case of double pages, no bleed margin is necessary along the binding.*PDF-X4 standard (see www.pdfx-ready.ch)
Data delivery (adverts)
Data delivery to [email protected]
Please send your finished print-ready file (PDF) by the deadline.
Competitions / Vouchers
If you would like your advertisement to include a competition or voucher, please send a copy in advance so that we can check the legalities.
Deadlines 2016
Edition Advertising Print data Publication deadline deadline date closing finished deadline PDF
1/2 2016 20.11.2015 23.11.2015 30.12.2015
3/2016 22.01.2016 25.01.2016 27.02.2016
4/2016 19.02.2016 22.02.2016 01.04.2016
5/2016 25.03.2016 29.03.2016 30.04.2016
6/2016 22.04.2016 25.04.2016 01.06.2016
7/2016 27.05.2016 30.05.2016 01.07.2016
8/2016 24.06.2016 27.06.2016 30.07.2016
9/2016 22.07.2016 25.07.2016 01.09.2016
10/2016 26.08.2016 29.08.2016 30.09.2016
11/2016 23.09.2016 26.09.2016 31.10.2016
12/2016 21.10.2016 24.10.2016 01.12.2016
Contact
RG Verlag GmbH
Niederhofstraße 37
A-1120 Wien
Tel. +43 2236 600-6730
Fax +43 2236 600-86733
E-Mail [email protected]
www.rgverlag.co.at
maxima 8Media data + prices 2016
GENERAL TERMS AND CONDITIONS PLACING OF ORDERS
1 The order with the Client shall only be concluded upon written acceptance
(confirmation of order) by RG Verlag GmbH, editorial department maxima (hereinafter referred to as “maxima”). maxima’s currently applicable General
Terms and Conditions (GTC) and advertisement price lists shall apply. The
Client’s opposing or supplementing general terms and conditions of the
Client or general terms and conditions which deviate from the GTC shall not
be recognised and their application is hereby rejected.
2 If the order is accepted, maxima’s advertisement orders must be processed at
the latest within one year from acceptance.
3 The sales discounts referred to in the advertisement price list will only be
granted for the advertisements that have appeared within the same calendar
year.
4 No warranty is assumed for the inclusion of the advertisements in certain
circulations.
5 The Client warrants that the piece received by maxima is free from third party
rights (in particular copyright and ancillary copyright rights, trademark rights,
personality rights). maxima is under no circumstance obliged to check the
advertisement for its legal admissibility. The piece received may not contain any
contents that breach statutory provisions (of a public-law or a private-law
nature) or offend against good manners. The Client undertakes to indemnify,
defend and hold harmless maxima of third-party claims including own costs of
any representation that these assert on account of the publication of the
advertisement.
6 In the event of changes of the advertising prices, the new terms and
conditions shall enter into force also for current orders, unless the Client
raises an objection in writing within 14 working days upon receipt of the
changes.
7 If the printout of the advertisement is illegible, incorrect or incomplete, the
Client shall be entitled – at maxima’s option – to a reduction of the payment
or a replacement advertisement if the sense of the advertisement is decisively
altered or the success of the advertisement is significantly impaired through
errors by maxima. Each further liability (in particular for pecuniary losses, lost
profit etc.) of maxima is excluded. In any case, the amount of maxima’s liability shall be limited by the contract value of the magazine advertisement.
8 In the event of business disruptions or interference through force majeure,
maxima shall be entitled to full payment or the published advertisements if
the orders are fulfilled with 80% of the warranted print run. Greater reductions
in circulations must be taken into account proportionately in accordance with
the TAI in accordance with the calculation basis.
9 Advertisements which, due to their editorial layout, are not obviously
recognisable as an advertisement must be identified as such by the Client.
10 Addendums to our terms and conditions shall only be binding if they are
confirmed in writing by maxima.
11 PDF files must be sent by e-mail or CD-ROM. No warranty for the correctness
and completeness is assumed by maxima without the sending of a proof.
12 maxima reserves the right to reject advertisement orders without indicating
reasons also after the acceptance of the order.
PRINTING MATERIAL
1 The timely provision of the correct PDF file shall be incumbent on the Client.
In the event of late delivery (i.e. delivery after deadline for the submission of
printing material as per media data) maxima is entitled to use a Client’s
thematic focus already available to it, or it reserves the right to insert the
magazine advertisement in one of the following circulations. If both is not
possible, the advertiser shall be charged a 40 % cancellation fee.
2 The obligation to keep the PDF file safely shall end 6 months after publication,
unless explicitly provided by a written agreement otherwise.
3 If no PDF file or an incomplete PDF file is delivered, the Client shall be
informed by maxima immediately about the necessary handling. If the Client
does not carry out the handling by itself, maxima’s handling costs shall be
on-charged to the Client.
4 In the event of defects in the provided PDF files, the Client shall not be
entitled to a replacement magazine advertisement or a reduction in the
payment.
5 Objections must be notified to maxima within 8 days after the publication
date. Later complaints are not possible.
PLACEMENT
1 Placement requests are only binding in the event of the payment of a
placement surcharge, excluding U2, U3, U4. These pages may be firmly
placed only upon request. Otherwise maxima shall make every effort to fulfil
without any obligation.
CANCELLATION
1 In the event of withdrawal of orders after the deadline for the submission of
advertisements a cancellation fee of 15% of the value of the advertisement
shall be invoiced.
2 The cost-free cancellation of an order may only be done up until the deadline
for the submission of advertisements. In the event of cancellation after the
deadline for the submission of advertisements (as per the media data) a
cancellation fee of 40% of the value of the advertisement shall be invoiced.
CHARGING
1 Complaints in relation to the invoice shall only be recognised within 14 days
from the date of issue.
2 In the case of unjustified agreements on discounts an adjustment charge shall
be made after the end of the calendar year, whereby default interest in the
amount of 12% p.a. shall be charged for the missing amount.
3 The Client shall receive a specimen copy after the publication of the
advertising free of charge.
PAYMENT
1 Invoices shall be due immediately without cash discount deduction. The set-
off against counterclaims is excluded.
2 In the event of default of payment, default interest in the amount of 12% p.a.
and collection costs shall be charged.
DATA PROTECTION
The personal data sent by e-mail by the Client (among other things name, address,
e-mail address) shall only be used for the correspondence and only for the purpose
for which the Client has made the data available, in accordance with the Data
Protection Act [Datenschutzgesetz]. maxima shall protect this with all its available
resources against inadmissible access, against loss and alteration. The data shall not
be disclosed to third parties, apart from where this is necessary for the purposes of
and/or the sending of material to the Client (e. g. printworks, post office). The Client
has the right to revoke this declaration of consent in writing at any time though
notification to maxima.
MISCELLANEOUS
The exclusive legal venue shall be Vienna. Austrian law shall apply to the exclusion
of UN Sales Law and its reference provisions, and should individual provisions in
the GTC be or become invalid or unenforceable this shall not affect the validity of
the GTC in other respects.
Price, printing and typographical errors reserved.