MediaCross RFP Presentation
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Transcript of MediaCross RFP Presentation
WE KNOW HEALTHCARE
Website RebuildMISSOURI HOSPITAL ASSOCIATION
12.14.11
Tuesday, December 13, 2011
MHA TRIVIA
Tuesday, December 13, 2011
MHA TRIVIA
What is the average length of visit to your site?
Tuesday, December 13, 2011
MHA TRIVIA
Tuesday, December 13, 2011
MHA TRIVIA Other than the state of Missouri, what are the top three states that drive traffic to MHAnet?
Tuesday, December 13, 2011
MHA TRIVIA Other than the state of Missouri, what are the top three states that drive traffic to MHAnet?
Tuesday, December 13, 2011
MHA TRIVIA Other than the state of Missouri, what are the top three states that drive traffic to MHAnet?
Tuesday, December 13, 2011
MHA TRIVIA
Tuesday, December 13, 2011
MHA TRIVIA What pages do users visit the most when going to MHAnet?
Tuesday, December 13, 2011
MHA TRIVIA
• Home Page
What pages do users visit the most when going to MHAnet?
• Conventions
• Locate a Hospital
Tuesday, December 13, 2011
WHO WE ARE
Tuesday, December 13, 2011
WHO WE ARE MediaCross is a strategic communications firm with a deep
appreciation and understanding of the healthcare industry. We develop
integrated marketing strategies and programs that generate targeted
solutions for:
• Healthcare Organizations
• Government Agencies
• Corporations
• Associations
• Campuses
Tuesday, December 13, 2011
OUR APPROACH
Tuesday, December 13, 2011
OUR APPROACH
• Client First
• Collaborative
• Research-based Solutions
• Budget Accountability
• Benchmark Results
Tuesday, December 13, 2011
OUR TEAM
Tuesday, December 13, 2011
OUR TEAM
Craig Brace
Chief Executive Officer
Ashley Hawse
Strategist
Jennifer Umali
Vice President/ Lead Strategist
Emily Eldridge
Senior Vice President of Digital
Tuesday, December 13, 2011
OUR TEAM
Tuesday, December 13, 2011
OUR TEAMCraig BraceCEO of MediaCross/Pure
Healthcare Senior Advisor
Brace will oversee all strategic planning and execution for MediaCross and Pure brands
• Board certified in healthcare management and is a ACHE Fellow
• 30 years of healthcare management, strategic planning, marketing and advertising experience
• Senior Vice President and Director of Account Services at Woodruff Sweitzer
• Vice President of Marketing and Development at Audrain Medical Center in Mexico, Missouri
• Director of Hospital Promotions and Marketing at 4 U.S. hospitals
Brace has held the following leadership positions:
• Past President, Missouri Hospital Association for Healthcare Public Relations and Marketing
• Member, American Hospital Association Society for Healthcare Strategy and Market Development
• Member, Association for Healthcare Philanthropy
• Advisory Board Member, University of Missouri-Columbia School of Health Professions
Tuesday, December 13, 2011
OUR TEAM
Tuesday, December 13, 2011
OUR TEAMAshley HawseStrategist
Hawse will serve as the day-to-day contact, ensuring that the strategy is executed and timelines are met
• Hawse joined MediaCross in December 2010 • Builds trust in client relationships with an immediate response to client needs• Manages multiple client accounts and oversees client projects that encompass web development, social
media management, print advertisement etc. • Ensures projects stay on time and on budget
Prior Experience:
• Media Relations Contractor, St. Louis Children’s Hospital• Helped create print and video content for social media outlets• Monitored public relations impact• Organized and managed press conference• Escorted media and celebrity guests when visiting the hospital
Degree
Bachelor of Arts degree in Communication from the University of Missouri Columbia.
Tuesday, December 13, 2011
OUR TEAM
Tuesday, December 13, 2011
OUR TEAMJennifer UmaliLead Strategist/ Vice President
Umali will provide strategy and oversee all aspects of the MHA project
Skills and Experience:
• Lead Account Strategist responsible for client interface, development and execution of annual strategic
plans
• for:
• Ascension Health ERP Recruitment Marketing Program,
• The United States Army Reserve Medical Corps Physician Recruitment Program,
• Missouri’s Children’s Trust Fund Public Education,
• United States Navy’s Military Sealift Command,
• The State of Tennessee’s Teach Tennessee Recruitment Marketing Program.
• Manages the execution of website projects, while delivering service that exceeds client expectations
Degree
Bachelor of Arts in Journalism from Truman State University
Tuesday, December 13, 2011
OUR TEAM
Tuesday, December 13, 2011
OUR TEAMEmily EldridgeSenior Vice President of Digital
Eldridge will oversee all digital efforts in the development of the MHA website
Skills and Experience:
• Responsible for the execution and management of all Pure’s digital work;
• Website design and development,
• Social media development and management,
• Mobile media and application development,
• Develops digital strategies to measuring online sentiments,
• Provides consultation and best practices advice to clients,
• Maintains strong client relationships built on trust.
Degree
Bachelor’s Degrees of Journalism and Economics from the University of Missouri
Tuesday, December 13, 2011
OUR EXPERIENCE ARMY RESERVE MEDICAL CORPS
Tuesday, December 13, 2011
OUR EXPERIENCE ARMY RESERVE MEDICAL CORPS
Tuesday, December 13, 2011
OUR EXPERIENCE MILITARY SEALIFT COMMAND
Tuesday, December 13, 2011
OUR EXPERIENCE MILITARY SEALIFT COMMAND
Tuesday, December 13, 2011
OUR EXPERIENCE REGIONAL ECONOMIC DEVELOPMENT INC.
Tuesday, December 13, 2011
OUR EXPERIENCE REGIONAL ECONOMIC DEVELOPMENT INC.
Tuesday, December 13, 2011
OUR EXPERIENCE The Better Sleep Council
Tuesday, December 13, 2011
OUR EXPERIENCE The Better Sleep Council
Tuesday, December 13, 2011
OUR EXPERIENCE The Better Sleep Council- Mobisite
Tuesday, December 13, 2011
OUR EXPERIENCE The Better Sleep Council- Mobisite
Tuesday, December 13, 2011
YOUR SITUATIONORGANIZATIONAL OBJECTIVES
Tuesday, December 13, 2011
YOUR SITUATIONORGANIZATIONAL OBJECTIVES
INCREASE BRAND AWARENESS
PROMOTE EDUCATIONAL MATERIAL & CONTENT
PROMOTE ADVOCACY & DATA ANALYSIS PERFORMED BY THE ORGANIZATION
POSITIONING AS A NON-BIASED, CREDIBLE SOURCE FOR HEALTHCARE INFORMATION
Tuesday, December 13, 2011
YOUR CHALLENGES
Tuesday, December 13, 2011
YOUR CHALLENGES
ENHANCE USER EXPERIENCE THROUGH DESIGN
INCREASE ONLINE VISIBILITY & AWARENESS
TECHNOLOGICAL UPDATES
Tuesday, December 13, 2011
SCOPE OF WORK
Tuesday, December 13, 2011
SCOPE OF WORKPHASE I – Discovery
• Membership Communications
• Information Sharing For The General Public
• Social Media
Tuesday, December 13, 2011
SCOPE OF WORK
Tuesday, December 13, 2011
SCOPE OF WORKPHASE I – Information Architecture & SEO
• Keyword Research & Search Audit
• Site Map
• Wireframes
Tuesday, December 13, 2011
SCOPE OF WORK
Tuesday, December 13, 2011
SCOPE OF WORKPHASE II – Website Design
• Responsive
• Call to Action
• Navigation
• Collaborative Concepting
Tuesday, December 13, 2011
SCOPE OF WORK
Tuesday, December 13, 2011
SCOPE OF WORKPHASE III – Website Development & Analytics
• Content Management System
• Functionality
• Tracking
Tuesday, December 13, 2011
ADDITIONAL TACTICS
Tuesday, December 13, 2011
ADDITIONAL TACTICS
EMAIL MARKETING
SOCIAL MEDIA MANAGEMENT
SEARCH SUPPORT
Tuesday, December 13, 2011
LET’S COLLABORATE
Tuesday, December 13, 2011
LET’S COLLABORATE
MISSOURI HOSPITALASSOCIATION
Tuesday, December 13, 2011