MEDIA’S ROLE IN FEMALE AESTHETIC SURGERY€¦ · surgery gifts from parents (beauty=success) !...
Transcript of MEDIA’S ROLE IN FEMALE AESTHETIC SURGERY€¦ · surgery gifts from parents (beauty=success) !...
MEDIA’S ROLE IN FEMALE AESTHETIC SURGERY
TA
MM
Y
LO
M E D I A’ S R I G I D B E AU T Y S TA N DA R D ① L A R G E E Y E S
② D O U B L E E Y E L I D S
③ S M A L L FAC E
④ V- S H A P E D FAC E
⑤ H I G H N O S E B R I D G E
⑥ YO U T H F U L
⑦ T H I N
⑧ W H I T E S K I N
M E D I A O B S E S S E D W I T H B E AU T Y MED IA IMPOSES A R IG ID I DEAL BEAUTY THROUGH :
§ M U S I C
§ T E L E V I S I O N
§ A DV E R T I S E M E N T S
M U S I C § H A L LY U W AV E — K O R E A N P O P M U S I C I S I N C R E D I B LY
I N F L U E N T I A L N OT O N LY T O T H E Y O U T H O F S O U T H K O R E A , B U T T O M A N Y F O R E I G N C O U N T R I E S
§ K P O P I D O L S A R E P E R F E C T M O D E L S O F I D E A L B E A U T Y
“ C e l e b r i t i e s h a v e h e l p e d t o d r i v e t h e t r e n d , a s t h e y s c r a m b l e t o k e e p a h e a d o f d i g i t a l t e c h n o l o g y t h a t m e r c i l e s s l y e x p o s e s n o t o n l y t h e i r i m p e r f e c t i o n s , b u t a n y a t t e m p t s t o r e m e d y t h e m … W i d e - s c r e e n a n d h i g h - d e f i n i t i o n T V p u t p r e s s u r e o n t h e m t o l o o k g o o d i n c l o s e -u p s a n d w i t h t h e I n t e r n e t , w h e r e p e o p l e l i k e t o p o s t ‘ b e f o r e ’ a n d ‘ a f t e r ’ p i c t u r e s , t h e y c a n n o l o n g e r h i d e i t . S o t h e y g o p u b l i c , o f t e n t a l k i n g p r o u d l y a b o u t i t o n T V. ”
-Rando Kim, Consumer Science Professor at Seoul National University
In South Korea, Plastic Surgery Comes Out Of The Closet, The New York TImes
B R O W N E Y E D G I R L S MAKE SNL PARODY ON PLAST I C SURGERY:
F ( X )
G I R L S ’ G E N E R AT I O N
K A R A
§ K O R E A N D R A M A S & F I L M S
§ L E A D I N G R O L E S A R E P L AY E D B Y AC T R E S S E S T H AT M E E T M E D I A’ S C O N S T R U C T E D B E AU T Y S TA N DA R D
§ R E A L I T Y S H O W S
§ “ L E T M E I N ” — K O R E A N C O N T E S TA N T S A R E C H O S E N TO G O U N D E R T H E K N I F E
T E L E V I S I O N
A DV E RT I S I N G
§ E V E RY W H E R E — B U S E S , S U B WAY S TAT I O N S
“Mirror! Mirror!! The woman with the most beautiful breasts in the world? Please check directly in front of the mirror~”
PA RT O F S O U T H K O R E A N C U LT U R E ? § F E M A L E H I G H S C H O O L G R A D U AT E S R E C E I V E P L A S T I C
S U R G E RY G I F T S F R O M PA R E N T S ( B E AU T Y = S U C C E S S )
§ G E N E R AT I O N S O F F E M A L E S R E C E I V E D P L A S T I C S U R G E RY
§ M A N Y W O M E N H AV E D O N E P R O C E D U R E S T H AT I T H A S B E C O M E “ N O R M A L”
§ S O U T H K O R E A I S K N O W N F O R P L A S T I C S U R G E RY
+ 5 0 0 C L I N I C S I N T H E B E AU T Y B E LT O F G A N G N A M , S E O U L
G A N G N A M = 1 5 . 2 7 S Q U A R E M I L E S
N E W Y O R K C I T Y = 4 6 8 S Q U A R E M I L E S
C O N C L U S I O N § M E D I A’ S O B S E S S I O N W I T H B E AU T Y I N F LU E N C E S
F E M A L E S TO O P T P L A S T I C S U R G E RY A S A S O LU T I O N TO F I X I M P E R F E C T I O N S A N D B O O S T C O N F I D E N C E
§ C O M P L E T E LY C H A N G E S I D E N T I T Y
§ T H E DA N G E R S O F A E S T H E T I C S U R G E RY
F O R Y O U R A T T E N T I O N THANK YOU