Media workflows powered by cloud platform.

Ben Masek, CTO

There are no rules of architecture for a castle in

the clouds.

~ Gilbert Chesterton

MEDIA WORKFLOW HEAVEN.

VFX Artist

Maya

Producer

Dailies

DP

Wireless

Camera

Editors

NLE

Customer

Archive

Color

Baselight Home

Entertainment

Distribution

Marketing

B2B Portal

Dailies

1-sheets

Trailers

Screeners

SSO

Rights

Product Id

Analytics

Metadata

Customer

Screeners

Raw

Mezzanine

QC

Review

Heterogeneous

media across

enterprise

MEDIA WORKFLOW CHALLENGES.

Growing

complexity of

media flows

More media,

across more

workflows

Technical

shortcomings

PRE-VIZ

DAILIES

ONE SHEETS

SCREENERS

TRAILERS

TV SPOTS

HETEROGENEOUS

MEDIA ACROSS ENTERPRISE.

4K MEZZANINES

DCPs

WEB PREVIEW

J2K, XAVC, H265…

Different Media

Different Formats

WEB DAILIES SYSTEMS

MARKETING SITES

SCREENER APPS

PRODUCTION BACKBONES

DISTRIBUTION & DELIVERY SYSTEMS

TV SPOT DISTRIBUTION

RIGHTS MANAGEMENT

B2B PORTALS

CRM, ANALYTICS

GROWING COMPLEXITY OF MEDIA FLOWS.

Production

Marketing

Distribution

Monetization

MORE MEDIA, MORE WORKFLOWS.

CREATIVE DRIVERS BUSINESS DRIVERS

Better Image Quality High Dynamic Range

High Resolution

More Raw Footage Higher Shooting Ratios

High Frame Rate

3D/ 4K/ 8K

More Content Greater Diversity

More Collateral Marketing

Greater Distribution Needs Multi-screen Expectation

Physical, Satellite, Internet

GROWING DEMAND.

MEDIA +

ENTERTAINMEN

T

Creative/Production

Distribution

Monetization

Marketing EXPANDING

VERTICALS

Government

Medical

Manufacturing

Education

CURRENT MEDIA SYSTEMS.

INEFFICIENT • REDUNDANT • UNMANAGEABLE

DISTRIBUTION

B2B PORTAL

MARKETING

PRODUCTION

CREATIVE

RIGHTS MANAGEMENT

RIGHTS

MANAGEMENT

PRODUCT ID

METADATA

IDM/ SSO

ANALYTICS

TECHNICAL SHORTCOMINGS.

Single Purpose Built

Meet initial requirements

Tightly integrated stack

Multiple repositories

Integrated File Share

Good per for smaller files

API access

Not equipped for media professionals

Difficulties w/ larger files (eg DCPs)

Marketing Distribution B2B Portal

DISTRIBUTE

PACKAGES

CREATE

TRAILERS

MONETIZE

VOD Early

Days

Slightly

Evolved

CAPTURE MANAGE MARKET MANIPULATE,

DISTRIBUTE,

MONETIZE

EVOLVED INTEGRATED MEDIA WORKFLOWS.

CAPTURE MANAGE MANIPULATE MARKET DISTRIBUTE MONETIZE

MEDIA ASSETS

IDM RIGHTS METADATA MEDIA SERVICES

MEDIA SYSTEMS BUSINESS/ IT SYSTEMS

ANALYTICS

INTEGRATED ARCHITECTURE.

SCALABLE

STORAGE &

ELASTIC

COMPUTING

APPS

CLOUD IaaS

MEDIA PLATFORM & APIs

Admin DAM Security Processing Transport Stream

SONY MCS CI APPS

Ci Review Capture MEDIA APPS

Other

CLOUD OR

ON-PREM

HOSTED

IT/ BUSINESS PLATFORMS

IdM Metadata Rights Analytics

Data Center 2

Data Center n

Data Center 1

APPS

IT/BUSINESS APPS

B2B

Portal

Managed

Delivery Marketing

E-Commerce

Stock

Footage

MEDIA SYSTEMS BUSINESS/ IT SYSTEMS

ADVANCED MEDIA PLATFORM ARCHITECTURE.

Ci 3rd Party

Auth DAM Transfers Events

Content Processing

Analytics

Transfers

No-SQL RDS

S3 Cloud

Front

Elasti

Cache EC2 VPC

UIs

APIs

Workers

Data Stores

Infrastructure

Logging

Route 53 Glacier

Content Processing

Archive

• Queuing

• Inspecting

• Protecting

• Transcoding

STUDIO ARCHIVE WORKFLOW.

• Multi PB range of media

• 100K’s of files 1 MB – 500 GB

• High throughput

• HA

• Restore ~ 4%

Transfer Process Ingest

Register Retrieve Report

IDM Metadata Rights BI/ Analytics

BROADCAST WORKFLOW.

• Automated Ingest from satellite

• Store content centrally

• Integrate with scheduling system

• Deliver to each station for broadcast

Content Sourcing

Ingest Process

Store QC Prep Deliver to

Station

Product Id Metadata Analytics Schedule Rights

FUTURE MEDIA PRODUCTION WORKFLOW.

• Camera direct to cloud

• Content gravity

• High performance in cloud

processing

Wireless Camera Capture

Ingest Edit/

Render in Cloud

Retrieve Report

IDM Product Id/ Metadata Rights Analytics EDL

THE CLOUD MEDIA PLATFORM FUTURE.

CAPEX SAVINGS

HA, ELASTIC & PERFORMANT

ENHANCED SECURITY

EASY API INTEGRATION

GLOBAL REACH

OPTIMIZED PROCESSING

SCALABLE STORAGE

There are no rules of architecture for a media

enterprise castle in the clouds!

sonymcs.com