7/30/2019 Media Value Media Attribution

1/50

5Ifmohh'qoav,ne0Ifmohh*qoav,nenqzgfe}qhbloej

}gf`hr}b`oblorkvr}en}fenvjg

7/30/2019 Media Value Media Attribution

2/50

5Hanv}Mh}h`obonvr

Mh}h`obonvrzhrdnvemfmoeEntfiafq133: Nflboh`Hmnaf$Jnnj`fHeh`y,brshq}efq 243mh}hhjfebyzo}g}fhindmh}hrsfboh`or}r Bniaoeh,nendheh`yr}rhemmftf`nsfqr A`vfbgosb`ofe}rhbqnrrh``oemvr}qytfq,bh`r Bhqfdv``yrf`fb}fmafr}ndaqffmshq}efqr Mqotoejoemvr}qyafr}sqhb,bfzo}gHMIH ]vqeoejmh}hoe}nhb,neha`foerojg}r Fwfbv,ejrihq}mh}hmqotfebhishojer

Nb}nafq1381 Mh}h`obonvrS}y@}m 1

7/30/2019 Media Value Media Attribution

3/50

5Rihq}mh}hmqotfeihqlf,ej

Nb}nafq1381 Mh}h`obonvrS}y@}m 2

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7/30/2019 Media Value Media Attribution

4/50

5B`ofe}rhbqnrrh``oemvr}qofr

Nb}nafq1381 Mh}h`obonvrS}y@}m =

7/30/2019 Media Value Media Attribution

5/50

Nb}nafq1381 Mh}h`obonvrS}y@}m 6

Ifmohh'qoav,ne9

Jotoejbqfmo}zgfqfbqfmo}o}ormvf

7/30/2019 Media Value Media Attribution

6/50

5]gfomfh`ifmohmhrganhqm

Bgheef` Oetfr}ife} QNIO Qf}vqe

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-8 =33& -6

Ne`oefRfhqbgmors`hyrnboh`f}b

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Nb}nafq1381 Mh}h`obonvrS}y@}m 4

7/30/2019 Media Value Media Attribution

7/50

Moqfb}iho`

fiho`f}b

Dhbfannl

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5Bgheef`roefivfebffhbgn}gfq

Nb}nafq1381 Mh}h`obonvrS}y@}m :

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hfl`oh}frf}b

7/30/2019 Media Value Media Attribution

8/50

5Rvbbfrrh'qoav,neinmf`r

Nb}nafq1381 Mh}h`obonvrS}y@}m 7

Aheefq

Hm-833

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ShomRfhqbg

7/30/2019 Media Value Media Attribution

9/50

5Doqr}hem`hr}b`oblh'qoav,ne

Nb}nafq1381 Mh}h`obonvrS}y@}m ?

Bghq}rgnzr

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Shom.NqjheobRfhqbg

Fiho`r.RgnssoejFejoefr

7/30/2019 Media Value Media Attribution

10/50

5Hmb`oblroehmfxvh}fifhrvqf

Nb}nafq1381 Mh}h`obonvrS}y@}m 83

Ne`yhrih``ioenqo}yndsfns`fhb}vh``yb`oblnehmr}gfihknqo}yifqf`ysqnbfrrfr}gfi'odh}h``/`olfheyn}gfqhmtfq,roejzo}gnv}he

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7/30/2019 Media Value Media Attribution

11/50

5Oemoqfb}mors`hyoishb}

Nb}nafq1381 Mh}h`obonvrS}y@}m 88

7/30/2019 Media Value Media Attribution

12/50

5Oemoqfb}mors`hyoishb}

Nb}nafq1381 Mh}h`obonvrS}y@}m 81

7/30/2019 Media Value Media Attribution

13/50

5Oemoqfb}mors`hyoishb}

Nb}nafq1381 Mh}h`obonvrS}y@}m 82

7/30/2019 Media Value Media Attribution

14/50

B`nrfq

Shomrfhqbg

Mors`hyhmtofzr

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qfrsnerfr

5Dv``svqbghrfsh}g}qhbloej

Nb}nafq1381 Mh}h`obonvrS}y@}m 8=

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7/30/2019 Media Value Media Attribution

15/50

B`nrfq

Shomrfhqbg

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5Dv``svqbghrfsh}g}qhbloej

Nb}nafq1381 Mh}h`obonvrS}y@}m 86

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7/30/2019 Media Value Media Attribution

16/50

B`nrfq

Bgheef`8

Bgheef`8

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5Sh}ghbqnrrmoffifqfe}rfjife}r

Nb}nafq1381 Mh}h`obonvrS}y@}m 84

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7/30/2019 Media Value Media Attribution

17/50

5Svqbghrfsh}gfwhis`f

Nb}nafq1381 Mh}h`obonvrS}y@}m 8:

7/30/2019 Media Value Media Attribution

18/50

5Svqbghrfsh}gmh}hfwhis`f

V8128.8.8181;33QFMHM_HGNNEFZR -13

V8128.8.8181;36QFMHMRIGDOEHEBF -13

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V8127.8.8186;38ZFARO]FBNETFQRONE -833

Nb}nafq1381 Mh}h`obonvrS}y@}m 87

7/30/2019 Media Value Media Attribution

19/50

5Dv``tr%shq,h`svqbghrfsh}gmh}h

Nb}nafq1381 Mh}h`obonvrS}y@}m 8?

Mors`hyoisqfrrone

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7/30/2019 Media Value Media Attribution

20/50

5Dv``tr%shq,h`svqbghrfsh}gmh}h

Nb}nafq1381 Mh}h`obonvrS}y@}m 13

Mors`hyoisqfrrone

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dnqmoffifqfe}bgheef`rmvf}n

shq,h`svqbghrfsh}gmh}h

7/30/2019 Media Value Media Attribution

21/50

5]qhbloejnoefrh`frne`oef

Fiho`b`obl)}gqnvjg Oeb`vmfnoefrh`frfihjoe8r}fiho`b`obl)}gqnvjgVQ@hfq

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Nb}nafq1381 Mh}h`obonvrS}y@}m 18

7/30/2019 Media Value Media Attribution

22/50

Bneqih,nefiho`8r}`njoe

5Noefrh`frmqotfeayne`oef

Nb}nafq1381 Mh}h`obonvrS}y@}m 11

Zfaro}fqfrfhqbg

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7/30/2019 Media Value Media Attribution

23/50

5]qhbloejnoefqfrsnerfrne`oef

Rfhqbgbh``r}nhb,nednq]Tqhmonsqoe} Veoxvfrfhqbg}fqine`yhmtfq,rfmoesqoe}rnh``

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Nb}nafq1381 Mh}h`obonvrS}y@}m 12

7/30/2019 Media Value Media Attribution

24/50

5Rfhqbgbh``}nhb,nednqnoef

Nb}nafq1381 Mh}h`obonvrS}y@}m 1=

7/30/2019 Media Value Media Attribution

25/50

BgqorAhq}fer%bnishey%bni5qfmoqfb}}n5bnishey%bni>

BhishojeOM9MI;812$

Mfinjqhsgobr9Ip26$

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Nb}nafq1381 Mh}h`obonvrS}y@}m 16

7/30/2019 Media Value Media Attribution

26/50

Nb}nafq1381 Mh}h`obonvrS}y@}m 14

7/30/2019 Media Value Media Attribution

27/50

Nb}nafq1381 Mh}h`obonvrS}y@}m 1:

Zgh}sqnin}fmynvqtoro}}nmhy>x Qfbfe}aqhebgtoro}x Rhzhehmne}f`ftoronex Rhzhehmoe}gfefzrshsfqx Qfbniifemh,nedqnidhio`y.dqofemrx \YGnz`olf`yhqfynv}nhss`ydnqh`nhe>x Zo}goe}gfefw}dfzzfflrx Zo}goe}gfefw}dfzine}grx Ohihbvr}nifqh`qfhmyx \Y

7/30/2019 Media Value Media Attribution

28/50

5Zfaro}ffe}qyrvqtfy

Nb}nafq1381 Mh}h`obonvrS}y@}m 17

Bgheef` &ndBnetfqroner

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7/30/2019 Media Value Media Attribution

29/50

5Hmkvr,ejdnqnoefoishb}

Nb}nafq1381 Mh}h`obonvrS}y@}m 1?

866 83

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7/30/2019 Media Value Media Attribution

30/50

5]qhmo,neh`inmf``oej}n``jhsr

Nb}nafq1381 Mh}h`obonvrS}y@}m 23

Vrfnd}qhmo,neh`fbnenif}qob

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ne`oef'hem}gvrbnnlof`ftf`

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7/30/2019 Media Value Media Attribution

31/50

5Svqbghrfsh}gtr%h'qoav,ne

Oisnq}he}}nihlfhmor,eb,neaf}zffeifmohh*qoav,nehemsvqbghrfsh}g}qhbloej

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Nb}nafq1381 Mh}h`obonvrS}y@}m 28

7/30/2019 Media Value Media Attribution

32/50

5Ifmohh'qoav,nefwhis`f

Nb}nafq1381 Mh}h`obonvrS}y@}m 21

BNR]SFQBNETFQRONE

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h*qoav,ne

Ftfe.zfojg}fmh*qoav,ne

7/30/2019 Media Value Media Attribution

33/50

5Ifmohh'qoav,nefwhis`f

Nb}nafq1381 Mh}h`obonvrS}y@}m 22

BNR]SFQBNETFQRONE

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7/30/2019 Media Value Media Attribution

34/50

3&

5Ifmohh'qoav,neinmf`r

Nb}nafq1381 Mh}h`obonvrS}y@}m 2=

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7/30/2019 Media Value Media Attribution

35/50

B`nrfq

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Nb}nafq1381 Mh}h`obonvrS}y@}m 26

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7/30/2019 Media Value Media Attribution

36/50

5Ifmohh'qoav,nefwhis`f

Nb}nafq1381 Mh}h`obonvrS}y@}m 24

QNODV@@SVQBGHRFSH]G

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7/30/2019 Media Value Media Attribution

37/50

5Ifmohh'qoav,nebhrfr}vmofr

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Nb}nafq1381 Mh}h`obonvrS}y@}m 2:

7/30/2019 Media Value Media Attribution

38/50

Nb}nafq1381 Mh}h`obonvrS}y@}m 27

Mh}h`obonvrNs,ihGva

7/30/2019 Media Value Media Attribution

39/50

5Ns,ihGvas`hnqihqbgo}fb}vqf

Nb}nafq1381 Mh}h`obonvrS}y@}m 2?

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7/30/2019 Media Value Media Attribution

40/50

5Hanv}Mh}h`obonvr

838388383383383383838888383383383838383833338388888338383838

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Nb}nafq1381 Mh}h`obonvrS}y@}m =3

7/30/2019 Media Value Media Attribution

41/50

5Rgnq}av}rghqsgor}nqy

Mh}h`obonvrzhrdnvemfmoeEntfiafq133: Nflboh`Hmnaf$Jnnj`fHeh`y,brshq}efq 243mh}hhjfebyzo}g}fhindmh}hrsfboh`or}r Bniaoeh,nendheh`yr}rhemmftf`nsfqr A`vfbgosb`ofe}rhbqnrrh``oemvr}qytfq,bh`r Bhqfdv``yrf`fb}fmafr}ndaqffmshq}efqr Mqotoejoemvr}qyafr}sqhb,bfzo}gHMIH ]vqeoejmh}hoe}nhb,neha`foerojg}r Fwfbv,ejrihq}mh}hmqotfebhishojerNb}nafq1381 Mh}h`obonvrS}y@}m =8

7/30/2019 Media Value Media Attribution

42/50

5Rihq}mh}hmqotfeihqlf,ej

Nb}nafq1381 Mh}h`obonvrS}y@}m =1

IfmohH'qoav,ne$Inmf`oejNs,iorfbgheef`iowsqfmob}rh`fr

]fr,ej$Ns,iorh,neQfintfahqqofqrmqotfrh`fr

Annr,ejQNIO

]hqjf,ej$IfqbghemoroejOebqfhrfqf`fthebfqfmvbfbgvqe

Vroejmh}h}nzomfe}gfdveef`

7/30/2019 Media Value Media Attribution

43/50

5Zomfqhejfndmh}hrfqtobfr

Nb}nafq1381 Mh}h`obonvrS}y@}m =2

Mh}hS`hnqir

Mh}hbn``fb,nehemsqnbfrroej

HmnafJnnj`fHeh`y,brf}bZfaheminao`fheh`y,br

]hj)`frrne`oefmh}hbhs}vqf

Qf}ho`hembh``bfe}fqheh`y,br

Mh}hzhqfgnvrfrn`v,ner

Roej`fbvr}nifqtofz

Oerojg}rHeh`y,brMh}hioeoejheminmf``oej

]ha`fhvRs`velRSRRf}b

Bvr}niorfmmhrganhqmr

Ifmohh'qoav,neheh`yror

Ifmohiowinmf``oej

Rnboh`ifmohineo}nqoej

Bvr}nifqrfjife}h,ne

Hb,neBhishojerMh}hvrhjfhemhss`obh,ne

H`}fqoheRo}fBnqfOewiho`f}b

]hqjf,ejhemifqbghemoroej

Ihqlf,ejhv}nih,ne

BQIr}qh}fjyhemfwfbv,ne

Mh}hmqotfezfaro}fr

]fr,ejsqnjqhir

7/30/2019 Media Value Media Attribution

44/50

5Ntfq63yfhqrndfwsfqofebf

Nb}nafq1381 Mh}h`obonvrS}y@}m ==

Bgqor,heAhq}fer

Dnvemfq$Moqfb}nq

Ahbgf`nqndAvroefrrIhehjfife}zo}g

ihqlf,ejdnbvr

Zfaheh`y,brhemmojo}h`ihqlf,ej

znqlfwsfqofebf

Rshbf1jnF)@n]nvqoriHvr}qh`oh

Rvsfq]hjdnvemfqHMIHHeh`y,brBghoq

O)BNIAnhqmIfiafq

@oelfmOesqn`f

F``yJo``or

Jfefqh`Ihehjfq

Ahbgf`nqndBniiveobh,nerzo}g

sqoe}hemmojo}h`dnbvr

Mojo}h`ihqlf,ejhemsqnkfb}ihehjfife}

znqlfwsfqofebf

I$BRhh}bgoIhqlGn``fq]fxvo`hOHJNefMojo}h`]f`r}qh

Hvr}qh`ohejn`mifmh`oervqdanh}qnzoej

@oelfmOesqn`f

Iobghf`Rhton

GfhmndOerojg}r

Ahbgf`nqndHq}r$Rbofebfzo}ghss`ofm

ih}gfih,brdnbvr

BQIhemihqlf,ejqfrfhqbghemheh`y,br

znqlfwsfqofebf

HE[AhelHvr}qh`oheAvqfhvndR}h,r,bMAIBnerv`}he}r

HMIH`fb}vqfqneihqlf,ej}fr,ej

@oelfmOesqn`f

Bghnioej@o

GfhmndMh}h

Ahbgf`nqnd]fbgen`njyzo}g

iobqnf`fb}qneobrdnbvr

Rnzhqfhemzfaro}fmftf`nsife}znql

fwsfqofebf

R}hemhqmrHvr}qh`ohMDRfbvqo,frJ`nao{F}hej

Mftf`nsoejgornzeBIRs`hnqi

@oelfmOesqn`f

7/30/2019 Media Value Media Attribution

45/50

5Afr}ndaqffmshq}efqr

Nb}nafq1381 Mh}h`obonvrS}y@}m =6

7/30/2019 Media Value Media Attribution

46/50

5B`ofe}rhbqnrrh``oemvr}qofr

Nb}nafq1381 Mh}h`obonvrS}y@}m =4

7/30/2019 Media Value Media Attribution

47/50

5Jqfh}bvr}nifqdffmahbl

\YMh}h`obonvrxvobl`yfhqefmnvqqfrsfb}hembnemfebf \Yvemfqr}hemnvqavroefrreffmr,mf`otfqth`vf,svrgnvq}goeloej\Y%@olfha`f,}qhershqfe}hem}qvr}znq}gy%Oznv`mafghssy}nqfbniifemMh}h`obonvr}nheynef%IvqqhyGnzfFwfbv,tfIhehjfqRvebnqsJqnvs

!\YMh}h`obonvraqnvjg}zo}g}gfiafr}sqhb5bfheh`y5br}nmfiner}qh}f}gf}qvfth`vfndnvqihqlf5ejmn``hqr\YghtfafbnifhbqoAbh`avroefrrshq}efq\Ysqntomfmjqfh}oerojg}rzgobgghtfmqotfelfyavroefrrmfboroner%]qhej_nvejRfeonqIhqlf,ejIhehjfqF+]qhmfHvr}qh`oh

]gfMh}h`obonvrjvyrhqfjqfh}}nznqlh`nejromf\Y*enr}nefve}vqefm*hssqnhbg}nemoejrn`v5ner }nbgh``fejfr\Ylenz`fmjfhemshrronednqzfaheh`y5brhemafr}ndaqffmzfansAio{hAnezhrrfbnem}nenefR}ftfAqnze

RfeonqAvroefrrHeh`yr}Tnmhdnef

\Y]gfTnmhdnefois`fife}h5nendRo}fBh}h`yr}ornefnd}gfinr}oisqfrrotfOghtfrffehemqhelroe}gf}ns83\Y%O}orhehih{oejdnvemh5nednq}hloejhb5nene}gfmh}hhemoisqntoejQNO%HmhiJqfbnBnerv`,ej@fhmNieo}vqf

Nb}nafq1381 Mh}h`obonvrS}y@}m =:

7/30/2019 Media Value Media Attribution

48/50

5Jqfh}bvr}nifqdffmahbl

!\YMh}h`obonvrvemfqr}hem}gfth`vfndoednqih5nehemgnz}n`ftfqhjfo}vroejafr}ndaqffmrnFzhqf%Oznv`mqfbniifem}gf}fhizo}gnv}gfro}h5ne\%%%Y%!KhifrD`ff}Ihqlf,ejMoqfb}nqHss`ohebfrNe`oef

!\%%%YMh}h`obonvrghtfaffeoeAih}f`yoetn`tfmoeavo`moejnvqheh`yAbrrn`vAne%Inr}oisnq}he}`y}gfoqlenz`fmjfndafr}sqhb5bfbniaoefmzo}goeenth5tfrn`v5nerghrh``nzfmnvqavroefrr}nqfihoeeoia`fhembvqqfe}%]gfyhqfh`rneobfjvyr%!]{toAh`aoeJqnvsMojo}h`Ihqlf,ej@fhmBh}bgnd}gfMhy

!\%%%YMh}h`obonvrhqfgf`soejvr}nintfdqnih`hr}b`oblbhishojeifhrvqfife}inmf`}nhinqfhbbvqh}fifmohhDqoav5ne hssqnhbg%\%%%Ysn}feAh`}nrojeobhe}`ybghejfnvqifmohs`heeoej \%%%Y%Gojg`yqfbniifemfm%!Lfo}gIoqjorRfeonqMojo}h`$Rnboh`IfmohIhqlf,ejIhehjfq]f`r}qh

!ZffejhjfmMh}h`obonvr}nrvssnq}hr}qh}fjobbghejfoenvqavroefrr \%%%Yvemfqr}hemnvqbvr}nifqr\hem}gfoq}qherhb5nerYafDfq}nfervqfzfqf}hoefmhriheyhrsnrroa`f\%%%Y!Eh}h`ofDhqqf``Moqfb}Ihqlf,ejIhehjfq@vwnbh

Nb}nafq1381 Mh}h`obonvrS}y@}m =7

7/30/2019 Media Value Media Attribution

49/50

Nb}nafq1381 Mh}h`obonvrS}y@}m =?

Bne}hb}vrbahq}ferCmh}h`obonvr%bni

@fhqeinqfa`nj%mh}h`obonvr%bni

Dn``nzvr}zo'fq%bni.mh}h`obonvr

7/30/2019 Media Value Media Attribution

50/50

Mh}h5Oerojg}r5Hb,ne

Nb}nafq1381 Mh}h`obonvrS}y@}m 63