Media Through The Looking Glass: How Online and Print are Collaborating to Evolve an Industry
-
Upload
sheraan-amod -
Category
Technology
-
view
104 -
download
0
description
Transcript of Media Through The Looking Glass: How Online and Print are Collaborating to Evolve an Industry
Media Through The Looking GlassHow online and print are collaborating to evolve an industry
Web
CRAZY
+
=
People meet, idea is born
Print is dead, no?
Offset litho revenues decline 18.1% since 2008
Digital print revenues increase 27.2% since 2008
source: Canon IPEX Survey, 2010
The digital press: future of print
Personalization for all
(at least for 1B social network users)
ONLINE
•Niche content•Personalized•Social relevance
The applications are vast…
source: postegram.com
sources: personera.com, hotprints.com, niuu.de
ONLINE
•Design•Content layout•Brand advertising
The applications are still vast…
source: paper.li
source: flipboard.com
“A magazine is so much more beautiful than what's online” – Mike McCue, Founder, Flipboard
The future of media is: Me (You)
•My interests•My friends•Less noise•Less waste
ONLINE &