Target Audience Research – Conclusions

The proportion of males and females that took part in the research.

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Janay (f) Robert (m) Rahul (m) Julio (m)

Males

Female

Everybody's results combined

Males

Females

These results show that we had used a sample size of 40 people.

50% of our respondents were males and 50% were females. We

chose this proportion because our target audience consists of both

males and females. Janay, the only female in our group, received

results mostly from females. This was helpful as it helped to bring

the total results to be 50/50 between males and females as

Robert’s results were mostly from males.

Most popular results

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Favourite Musical Genres

Hip-Hop

RnB

Rock

Soft Rock

Acoustic

Folk

Electronic

House

Garage

Dubstep

Drum and BassPop

Our results show us that by far, our sample’s most popular genre was

Hip-Hop and RnB. The reason for this could be because the majority of

our respondents were Asian and they tend to typically favour these

genres compared to the rest of the other genres. Other genres, like

Rock, Electronic Dubstep and Pop were fairly at consistent levels. These

tend to be favoured mostly by White males and females. Folk music was

the least popular, mostly likely because it is most favoured by older

people but only 2 people who were +41 participated in the survey. This

however may be not important as they are not particularly our target

audience. A few genres that were not given mention as selections were

bought up by respondents like Reggae, Bashment and Metal

Most popular aspects in a music video

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Favourite Aspects of a Music Video

The Performance

A Narrative

A Concept

Visual/Visual Art

CGI/Animation

Visual Art was the most popular option, with narrative being second.

Performance was the second least popular option. This was surprising as

most big budget music videos (for example Lady Gaga and Rihanna) are

performance based music videos, with some narrative playing a part.

Age Make-up of Total Results

Under 15s

16-24

25-30

31-40

41+

Racial Make up of Total Results

White

Black

Asian

Mixed

Other

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Favourite Musical Genres

Hip-Hop

RnB

Rock

Soft Rock

Acoustic

Folk

Electronic

House

Garage

Dubstep

Drum and Bass

Pop

Genres Not Mentioned

Number of People Who Watch Music Videos Made by Independent/Unsigned Artists

Yes

No

Do Not Know

Majority of respondents answered that they do listen to

independant/unsigned music. The majority of those who answered yes

were those who listen to Dubstep, Drum and Bass and Acoustic music.

Those who answered ‘No’ and ‘Do Not Know’ were mostly those who

ticked Hip-Hop, RnB and Pop music.

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Yes Positively

No Positively

Yes Negetively

No Negetively

Depends on the Genre

Opinons Changed by a Music Video

Opinons Changed …

The majority answered that a music did change their opinion of a song

because of a music video. This is interesting as Pop music is often

associated with fancy and big budget music videos, yet in our survey, this

was the least popular genre. Therefore, perhaps the music industry relies

on the music video, rather than the actual song, to get a single high the

singles chart.

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Interior Studio

External Locatation

Mixture Doesn't Matter

Preferance of Where a Music Video Should Be Shot At

Preferance of Where a Music Video Should Be Shot At

The majority had responded by saying the it doesn’t necessarily

matter on where a music video should be shot. Perhaps indicating

that it is more so the creativity of the music video that keeps the

audience watching.