Media target audience research
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Target Audience Research – Conclusions 0 1 2 3 4 5 6 7 8 Janay (f) Robert (m) Rahul (m) Julio (m) Males Female Everybody's results combined Males Females These results shows that we had used a sample size of 40 people. 50% of our respondents were males and 50% were females. We chose this proportion because our target audience consists of both males and females. Janay, the only female in our group, received results mostly from females. This was helpful as it helped to bring the total results to be 50/50 between males and females as Robert’s results were mostly from males.
Transcript of Media target audience research
Target Audience Research – Conclusions
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Janay (f) Robert (m) Rahul (m) Julio (m)
Males
Female
Everybody's results combined
Males
Females
These results shows that we had used a sample size of 40 people. 50% of our respondents were males and 50% were females. We chose this proportion because our target audience consists of both males and females. Janay, the only female in our group, received results mostly from females. This was helpful as it helped to bring the total results to be 50/50 between males and females as Robert’s results were mostly from males.
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Favourite Aspects of a Music Video
The Performance
A Narrative
A Concept
Visual/Visual Art
CGI/Animation
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Favourite Musical Genres
Hip-Hop
RnB
Rock
Soft Rock
Acoustic
Folk
Electronic
House
Garage
Dubstep
Drum and Bass
Pop
Genres Not Mentioned
Our results show us that by far, our sample’s most popular genre was Hip-Hop and RnB. The reason for this could be because the majority of our respondents were Asian and they tend to typically favour these genres compared to the rest of the other genres. Other genres, like Rock, Electronic Dubstep and Pop were fairly at consistent levels. These tend to be favoured mostly by White males and females. Folk music was the least popular, mostly likely because it is most favoured by older people but only 2 people who were +41 participated in the survey. This however may be not important as they are not particularly our target audience. A few genres that were not given mention as selections were bought up by respondants like Regge, Bashment and Metal
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Visual Art was the most popular option, with narrative being second. Performance was the second least popular option. This was surprising as most big budget music videos (for example Lady Gaga and Rihanna) are performance based music videos, with some narrative playing a part.
Age Make-up of Total Results
Under 15s
16-24
25-30
31-40
41+
Racial Make up of Total Results
White
Black
Asian
Mixed
Other
Should a Music Video of a Particular Genre Stick to a Particualr Style
Yes
No
Number of People Who Watch Music Videos Made by Independent/Unsigned Artists
Yes
No
Do Not Know
Majority of respondents answered that they do listen to independant/unsigned music. The majority of those who answered yes were those who listen to Dubstep, Drum and Bass and Acoustic music. Those who answered ‘No’ and ‘Do Not Know’ were mostly those who ticked Hip-Hop, RnB and Pop music.
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Interior Studio External Locatation
Mixture Doesn't Matter
Preferance of Where a Music Video Should Be Shot At
Preferance of Where a Music Video Should Be Shot At
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Yes Positively No Positively Yes Negetively
No Negetively Depends on the Genre
Opinons Changed by a Music Video
Opinons Changed by a Music Video
The majority answered that a music did change their opinion of a song because of a music video. This is interesting as Pop music is often associated with fancy and big budget music videos, yet in our survey, this was the least popular genre. Therefore, perhaps the music industry relies on the music video, rather than the actual song, to get a single high the singles chart.
The majority had responded by saying the it doesn’t necessarily matter on where a music video should be shot. Perhaps indicating that it is more so the creativity of the music video that keeps the audience watching.
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Interior Studio External Locatation
Mixture Doesn't Matter
Preferance of Where a Music Video Should Be Shot At
Preferance of Where a Music Video Should Be Shot At
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Yes Positively No Positively Yes Negetively
No Negetively Depends on the Genre
Opinons Changed by a Music Video
Opinons Changed by a Music Video
The majority answered that a music did change their opinion of a song because of a music video. This is interesting as Pop music is often associated with fancy and big budget music videos, yet in our survey, this was the least popular genre. Therefore, perhaps the music industry relies on the music video, rather than the actual song, to get a single high the singles chart.
The majority had responded by saying the it doesn’t necessarily matter on where a music video should be shot. Perhaps indicating that it is more so the creativity of the music video that keeps the audience watching.
