Education and Culture

EUROPECRÉATIVE

What’s in it for audiovisual industries ?

The Audiovisual Chain

Continuity• Industrial approach • European added-value• Structuring effect• Circulation of works• Cultural diversity Innovation

• New approaches• Think about audiences• Geographical coverage• International coproduction• Video games• Simplification of procedures

2014 – 2020

EUR 817 million

Support to producers

1. Development

What for ?

Creative developmentTreatment, script, dialogues, bible Research work and visual materialDocumentation, location, vfx, pilot, trailer,… Artistic crew and casting Financing, production budget and schedules Marketing and distribution strategies

1. Development

Eligible projects

Cinema releaseFeature film, animation, creative documentaries (>60’)

Television and/or Digital Platform• Drama films (>90’) – one-off or series• Animation (>24’) – one-off or series• Creative documentary (>50’) – one-off or series

1. Development

2 options Single project- One single project to be developed within 30 months- Small companies- Lump sum

Slate Funding- 3 to 5 projects to be developed within 30 months- Companies with proven track record and international strategies- Grant covering up to 50% of eligible costs

1.1. Development – Single Project

Eligibility criteria

European independent AV production companies- 12 month existence- no control (25%) by TV broadcaster Proven track record- 1 project released or broadcast in the 2 previous years Majority of rights on the project- Contract covering the rights on the artistic material No entry into production within the next 8 months

1.1. Development – Single ProjectAward criteria

Quality of the project and European potential (50%)- quality, premise, strength of idea & dramatic potential- subject matter, purpose and project focus- quality of writing, narrative choices, characters, world- creative potential &/or visual approach- potential of European & international distribution

-Subject-Team-Cast-Strategies

1.1. Development – Single ProjectAward criteria

Quality of the development strategy(10%)- adequacy of the development plan to the need of the project- sufficiency of details- adequacy of development schedule planned

1.1. Development – Single Project

Award criteria Quality of the distribution & marketing strategy(20%)- Relevance of distribution strategy regarding

- the identified target audience- distribution methods foreseen- partners, awareness of the markets, EU vision- choice of territories- marketing strategy

- Relevance of marketing strategy regarding- the distribution strategy- segments targeted- marketing channels- promotional activities planned- communication & marketing plan & tools

1.1. Development – Single Project

Award criteria

Potential & adequacy of the creative team (10%)

Quality of the financing strategy & feasibility (10%)- adequacy of production costs & development budget- adequacy of the financing strategy- awareness of the suitable potential partners & territories- sufficiency and realism of the financing plan- experience or ability to secure the necessary co-financing

1.1. Development – Single Project

Automatic award criteria

Applicant company established in a country with low production capacity (10 pts)

Project targeted for young audience (10 pts)

Coproduction with a country which does not have a common official language (5 pts)

1.1. Development – Single Project

Maximum amount (Lump sums)

Animation : EUR 60,000

Documentary : EUR 25,000

Fiction (<1.5 M€) : EUR 30,000

Fiction (>1.5 M€) : EUR 50,000

1.2. Development – Slate Funding

Maximum amount

Overall budget : EUR 12 million (2015)

EUR 10,000 to EUR 60,000 per project (50% max) EUR 70,000 to EUR 200,000 per slate EUR 150,000 max for slate of documentaries

1.2. Development – Slate FundingEligibility criteria

European independent AV production companies- 3-year existence- no control (25%) by TV broadcaster Proven track record- 1 project produced in the last 5 years that has been released or broadcast in at least 3 foreign countries in the 2 previous years Majority of rights on the project- Contract covering the rights on the artistic material No entry into production within the next 8 months

1.2. Development – Slate FundingAward criteria

Capacity of the company (20 pts)- Track record (co-production, foreign markets, film festivals)- Skill of its members- Simultaneous development of a slate of projects

Quality of the slate, of the development strategy, of the financing strategy and European dimension (20 pts)

European & international distribution and marketing strategy (20 pts)

1.2. Development – Slate FundingAward criteria

Adequacy and diversity of the creative team (10 pts)

Feasibility potential of the slate (10 pts)

Innovative character (20 pts)- Ability to improve its market position by being innovative:

- Genres- Formats- Platforms- New talents- New territories

1.3. Development - Video gamesObjectives

1. To increase the capacity of European video game producers to develop projects : • with highly innovative content and quality gameplay, • which will have the potential to circulate throughout Europe and beyond

2. To improve the competiveness of the European video games industry in European and international markets by enabling the retention of intellectual property by European developers.

1.3. Development - Video gamesEligible activities

To develop a concept and project Highly innovative and creative narrative storytelling games

- high level of originality, innovative and creative value, cultural diversity and enhanced Europe's cultural identity and heritage compared to existing mainstream works- high level of commercial ambition and extensive cross-border potential able to reach European and international markets.

From concept to playable prototype or trial version

Designed for commercial exploitation for PCs, consoles, mobile devices, tablets, smart phones and other technologies.

1.3. Development - Video gamesBudget available

Global support : EUR 2.5 Million (2015)

Between EUR 10,000 and EUR 150,000 (Max 50%)

1.3. Development - Video gamesEligibility criteria

A video game production company

A proven track recordDevelopment and production of an eligible video game commercialy distributed in the last 2 years

To own the majority of rights Signed contract covering the rights on the artistic material

1.3. Development - Video gamesAward criteria

Content quality, storytelling, visual approach, gameplay (20 pts) Innovative character (techniques and content) (20 pts) Development strategy and potential for international exploitation (20 pts) Distribution and marketing strategy (20 pts) Potential and adequacy of the creative team (10 pts) Financing strategy for the development and production and feasibility potential (10 pts) Young audience (5 automatic points)

2. TV coproduction

Before 1st day of photography Independent producer + 3 broadcastes (3 countries) Gap financing (50% in place) Focus on high quality European drama series Sequels, 2d & 3d seasons eligiblesFinancing: Fiction/animation : 12,5% or €500.000 max Drama series : 10% or €1 M max Documentary : 20% or €300.000 max

+/- 50 projects / year - €11.8 M

2. TV coproduction

Quality of the project, European dimension, financing European & international potential Distribution & Marketing strategies Experience & quality of the team

Positive discrimination : Young audience Linguistic diversity Low production capacity countries

Criteria :

Forthcoming Deadlines

Development (Video Game) : 26 March Development (Single) : 16 April TV coproduction : 28 May

WHO CAN APPLY ?

Cinema Networks

representing at least 100 independent European cinemas situated in at least 20 participating European countries

www.europecreative.be

media@europecreative.be