Case Study

History of YouTube• The domain name “youtube.com” was activated on February 14th, 2005

by Chad Hurley, Steve Chen and Jawed Karim and it was Karim’s idea for what would become of YouTube in the future from “key events” – as stated on Business Insider.

• The “beta site” for YouTube wasn’t launched though until May in the same year, that’s 3 months after getting the domain name activated for them. The old design varies completely from what we see today on YouTube.

• In 2006, YouTube was bought by Google whom had seen potential in the video sharing site which was bought for $1.65 billion in October. At the time of purchasing the website, they called it “the next step in evolution of the Internet.”

• YouTube launched it’s “Partner Program” in 2007 which meant that creators of videos who uploaded them would get money for the content they would create.

• Source: http://www.businessinsider.com/key-turning-points-history-of-youtube-2013-2?IR=T

2005 YouTube

Present YouTube

How Other Artists Use YouTube• Other artists use YouTube to promote their work –

through use of advertising before a video as they can often put an advertisement for their own work in front of another artists music videos that have a similar genre to themselves. This can increase the size of their audience and can influence others to listen to their music.

• Artists also upload snippets of their work – like Taylor Swift for example – onto YouTube and not the full song, this is to avoid people downloading from YouTube and making sure that the artist makes some sort of money when it is bought from a store, online or offline.

How I will Use YouTube• I will be using YouTube in a similar way to most artists so that people can listen to the song as well

as view the music video. YouTube is a large site with a large amount of people going on it everyday – either to listen to music or watch a video that they find funny and I hope people will come across the video on this site.

• With this site, it’s easy for the video to become a recommended for others that listen to the same genre of music due to it being something that could be something that they’d enjoy watching or listening to.