Coursework Details• 1.G324: Advanced Portfolio in

Media• Promotion Package (60

marks)

• Evidence of planning & research (20 marks)

• Evaluation (20 marks)

The Promotion Package consists of THREE products:

Main Task (40 marks):A trailer

2 Ancillary Tasks (10 marks each):1. a film magazine front cover, featuring your film

2. a poster for your trailer(60 marks in total)

A promotion package for the release of an album, to include a music promo video, together : • a digipak for the album’s release; • a magazine advertisement for the digipak.

Evaluation questions (only 4)•In what ways does your media product use, develop or challenge forms and conventions of real media products?

•How effective is the combination of your main product and ancillary texts?

•What have you learnt from your audience feedback?

•How did you use new media technologies in the construction and research, planning and evaluation stages?

Module 2G325: Critical PerspectivesEXAM 2 HoursThere are two sections to this paper: Section A: Theoretical Evaluation of Production (50 marks) Section B: Contemporary Media Issues (50 marks)

Section A has two compulsory questions:

Question 1a asks you to describe and evaluate your skills development over the course of all your production work, from AS to A2.

In the examination, questions will be posed using one or two of the following categories:

• Digital Technology • Creativity • Research and planning • Post-production • Using conventions from

real media texts

Question 1b asks you to select one production (i.e. either AS or A2 work) and evaluate it in relation to one of the following media concepts:•Genre •Narrative •Representation •Audience •Media language

Q. How long should music videos be?

A. The length of the track is the usual convention, but if it is a particularly long track, they could fade early. Three minutes is the classic pop song.

For the Digipak is there a template for students to produce all four panes or can they just complete four CD sized examples?

A. No template is provided by OCR. All you would need to do would be to identify which bit of the Digipak belongs where, e.g. front cover, front inside etc. See clarification 6 on the OCR Get Ahead Media Studies Blog and this post on the OCR Media Studies Get Ahead Blog for more information.

Q. Is there room for flexibility in A2 briefs, e.g. swapping 'Digipak' for CD cover as music video ancillary task?

A. No there's no flexibility to the briefs as all outcomes must be comparable between centres and candidates.

Q. How do we deal with copyright issues in relation to using music for advanced production?

A. For the music video, candidates need to show evidence they have sought permission to use the track - no more than that, e.g. a letter or fax to the artist/label concerned. Other non-original material may only be used in a limited way.

Brief

Section B: Contemporary Media Regulation

• What is the nature of contemporary media regulation compared with previous practices? • What are the arguments for and against specific forms of contemporary media regulation? • How effective are regulatory practices? • What are the wider social issues relating to media regulation?