Slide 1

Media StudiesJohn Keenanj.keenan@worc.ac.ukMedia Day9.15-10 .15Why media studies?10.30-11.15 Seven areas of media studies12.15-1.15 Semiotics1.30-3 Film Narrative3-4 Film Genre

http://mediaday2013.wordpress.com/

Confident studied it at A level/universitySome experience GCSE, teach it now, read books on itMedia studies - no

19th Century

Matthew ArnoldT S Eliot modelled

19th Century

Robert Lee

Joseph Pullitzer

Harold Lasswell1920s-1930s

Walter Lippmann

Ferdinand de Saussure

1920s-1930s

Sigmund Freud

1920s-1950s

Jacques Lacan

Herbert Marcuse1920s-1930s

Theodor Adorno

SpecificationsGCSE Level 2WJECWebsite http://www.wjec.co.uk/index.php?subject=22&level=7Specificationhttp://www.wjec.co.uk/uploads/publications/7951.pdfSupport and resourceshttps://www.wjecservices.co.uk/Default.asp

AQAWebsite http://www.aqa.org.uk/qualifications/gcse/media-studies.php Specificationhttp://www.aqa.org.uk/qualifications/gcse/media-studies.phpResourceshttp://store.aqa.org.uk/qual/pdf/AQA-3571-W-CT-10.PDF

OCRWebsitehttp://www.ocr.org.uk/qualifications/subjects/media_studies/index.htmlSpecificationhttp://www.ocr.org.uk/download/kd/ocr_9993_kd_gcse_spec.pdfSupporthttp://www.ocr.org.uk/download/pm/ocr_15981_pm_gcse_med_brochure.pdf

BTEC Certificate Level 2

Specification

http://www.edexcel.com/migrationdocuments/BTEC%20Firsts%20from%202010/BTEC_Firsts_in_Creative_Media_Production_L2.pdf

http://www.edexcel.com/quals/firsts/media/Pages/default.aspx

Resources

http://www.edexcel.com/quals/firsts/media/Pages/Resources.aspx

SpecificationsBTEC Certificate Level 2Media studies is a field not a subject (James Halloran)

Study of a phenomenon what do you know?Why Im here

Be able to recount 5 reasons media is taught in schoolsBe able to identify 5 main thinkers in media studies traditionBe able to list 5 subjects media studies steals from

Be able to recall the 7 areas of media studiesBe able to recall 2 subjects for each areaBe able to identify 3 main media exam bodies

Be able to identify 1 subject in a syllabusBe able to teach 3 lessons in the subject

Learning Outcomes

By the end of this day you should:Today...

Noam Chomsky

1960sCultural StudiesLeeds University (Granada Fellowship)Birmingham University Centre for Contemporary Cultural StudiesLeicester University Centre for Mass Communication ResearchGlasgow University Glasgow University Media Group

1970sCommunication Studies Sheffield PolytechnicCoventry Polytechnic

1970sFilm StudiesCardiff University

1980s-90sMedia StudiesWhat is media studies?

media studiesEnglishpsychologysociologybusiness studiesart

Pedagogy

Why not media studies?

I am afraid that the interests of our children are not served either by some of the examination boardsTheyd give us Chaucer with chips, Milton with mayonnaise. Mr Chairman, I want William Shakespeare in our classroom, not Ronald McDonald. Education Secretary John Patten speaking at the Conservative Party Conference, 1992We could always name two A-Levels we would rather have. [The skills developed by Media Studies] are not relevant to the sort of courses we offer. Dr Geoff Parks, director of admissions, Cambridge University:

discriminate and resisthttp://english.oxfordjournals.org/cgi/reprint/51/199/1.pdfhttp://www.mediaedassociation.org.uk/Id be far more interested in seeing someone with a Law degree. [] As far as I know Ive never interviewed anyone with a Media Studies degree. Veronica Wadley, Editor, The London Evening Standard:The future?

Digital

English - Cultural Studies

Put OUT sign up when out

27This PowerPoint adapted by Dave Walkden from a file created by Tony Baldwin of the Department of Technology Services, Cascade Union Elementary School (somewhere in the US) in May 2000.dave.walkden@duchy.ac.uk See http://www.skillsworkshop.org/e3lit/e3spelloverview.pdf for curriculum links and background information about this presentation. A:B:UKAustraliaWhich word has one syllable?C:D:USASwitzerlandWhich word has one syllable? Out of which country did the academic study of the media NOT spring?28B Australia29A:B:Roland BarthesJacques LacanWhich word has one syllable?C:D:Ferdinand deSaussureHerbert MarcuseWhich word has one syllable? Who coined the term, semiotics?30C deSaussure31A:B:1970s1980sWhich word has one syllable?C:D:1990s2000sWhich word has one syllable? In which decade was media studies created?32B 1980s33A:B:Robert LeeGeneral MustangWhich word has one syllable?C:D:John ColtraneTheodor AdornoWhich word has one syllable? Who called for a study of journalism in the 19th Century believing it to be a foundation of democracy34A Robert Lee35A:B:T S EliotMatthew ArnoldWhich word has one syllable?C:D:F R LeavisRichard HoggartWhich word has one syllable? Who said discriminate and resist?36C F R Leavis37A:B:LeicesterCardiffWhich word has one syllable?C:D:GlasgowLeedsWhich word has one syllable? Which university started the first cultural studies course in the UK38D Leeds39A:B:historybusiness studiesWhich word has one syllable?C:D:artpsychologyWhich word has one syllable? Which of the following subjects does media studies NOT steal from?40A history41A:B:Jean BaudrillardFrancois LyotardWhich word has one syllable?C:D:Frederic JamesonJacques LombardWhich word has one syllable? Which of these is NOT a postmodern thinker?42Jacques Lombard43A:B:Levi-StraussMarcuseWhich word has one syllable?C:D:deSaussureHoggartWhich word has one syllable? Who is this?

44A Levi-Strauss45A:B:Walter Lipsucker Harold LasswellWhich word has one syllable?C:D:Noam ChomskyHerbert MeadWhich word has one syllable? Which American studied the media with a view of perfecting its persuasive powers?46B Harold Lasswell47A:B:Judith WilliamsonStuart PriceWhich word has one syllable?C:D:Noam ChomskyJohn BergerWhich word has one syllable? Who wrote Ways of Seeing?48D John Berger49A:B:Noam ChomskyHarold LaswellWhich word has one syllable?C:D:Theodor AdornoWalter LippmannWhich word has one syllable? Who first coined the term, manufacturing consent?50D Walter Lippmann51Great Job!!!!Thank you for playing!

52Learning Outcomes

Be able to recount 5 reasons media is taught in schoolsBe able to identify 5 main thinkers in media studies traditionBe able to list 5 subjects media studies steals from

http://classtools.net/education-games-php/fruit_machine/

By the end of this session you should:

Be able to recall the 7 areas of media studiesBe able to recall 2 subjects for each areaBe able to identify 3 main media exam bodies 7 areas of media studies

InstitutionsIdeologyNarrativeLanguageGenreRepresentationAudience

MnemonicIinlgra

Representation

GenderRaceDisabilityNationalitySymbolic annihilation

What do you know? What could you teach? How could you teach it?Language

NewspaperRhetoric Film/TVSemiotics

What do you know? What could you teach? How could you teach it?Audience

TargetingPleasure/UseEffects

What do you know? What could you teach? How could you teach it?Ideology

Norms and valuesHegemonySubcultures

What do you know? What could you teach? How could you teach it?Institutions

Types of integrationOwnershipPublic Service Broadcasting vs commercialLawCensorship

What do you know? What could you teach? How could you teach it?Narrative

ProppTodorovBarthes enigmaTimeCharacterWhat do you know? What could you teach? How could you teach it?Genre

Reasons forSocial change Sub/cross-genre

What do you know? What could you teach? How could you teach it?SpecificationsAQA

http://www.aqa.org.uk/qualifications/a-level/media-studies.php

OCRhttp://www.ocr.org.uk/download/kd/ocr_9646_kd_gce_spec.pdf

A LevelLevel 3http://www.edexcel.com/migrationdocuments/BTEC%20Nationals%20from%202010/BN021893_BTEC_Nationals_Creative_Media_Production_L3.pdf

BTEC Diploma Level 3Recommended booksStudying the Media OSullivan, Dutton and Rayner The Media Students Book Stafford and BranstonMedia Studies Stuart Price Communication Studies Beck, Bennett and WallMore than Meets the Eye Burton

http://www.pearsonschoolsandfecolleges.co.uk/Secondary/Search.aspx?pearson_keywords=media%20studieshttp://www.hoddereducation.co.uk/Schools/Media-Studies.aspx

http://media.edusites.co.uk/students/index.php

http://www.mediaed.org.uk/

http://culturalsociety.org/

WebsitesBe able to recall the 7 areas of media studiesBe able to recall 2 subjects for each areaBe able to identify 3 main media exam bodies http://classtools.net/education-games-php/fruit_machine/