Media revision audience
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Media Revision Primary audience- This is information obtained first hand from audience through circulation, box office figures, hits and ratings. Secondary audience- Information gathered from existing sources. Methods include internet research library, archives. Passive- The audience does not interact with product. Audience accepts the media message. Active- Audience interacts with the product audience has control over why they use media.
Transcript of Media revision audience
Media Revision Primary audience- This is information obtained first hand from audience through circulation, box office figures, hits and ratings.
Secondary audience- Information gathered from existing sources. Methods include internet research library, archives.
Passive- The audience does not interact with product. Audience accepts the media message.
Active- Audience interacts with the product audience has control over why they use media.
• BBFC (British Board of Film Classification)
• ASA (Advertising Standards Authority)
• PEGI (Pan European Game Information)
• PCC (Press Complaints Commission)
• OFCOM (Office of Communications)
Regulatory body
Understanding audiencesPrimary research- Include surveys, interviews, analysis of exiting text.
Secondary research- Internet research e.g. Wikipedia and Google
Quantitative research- Is numbers
Qualitative research- focus and qualitative research
Demographics- Upper class= doctors, solicitor, Middle class= Teacher, nurse, police officerPsychographics- These are things like mainstreamers, reformers the types of people that will buy/ use your product.Lower middle class= Junior management, student, Skilled working= Foreman, Plumber, Working class= Manual workers, shop workers, Under class= Casual labourers, state pensioners.
Patterns of consumption- Is the amount of 1 thing or a group of people consume e.g. tv how much they watch. Lifestyle choices- this is what someone choses to do with their life
Audience Profiling
My ProductMy product is the Play Station 4 this product is targeted at teenagers and young people under the age of about 25. Their secondary audience is 10 year olds to 30 year olds.
DemographicsThis product is targeted at all social classes because this is how this product earns its millions its targeted mainly I would say at middle class people.
PsychographicsThese products are targeted at mainstreamers, individualists and reformers because the games are targeted at these types of people.
This product is something some people consume in large amounts lots of people play theses games for hours.
The audience of this product is an active audience because they have control over what is going on.
The Play Station allows you to access things like YouTube, Netflix and google whilst being able to play video games. Which is also a reason why people consume this product in large amounts.
