Media research and planning

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Kyle Wales RESEARCH AND PLANNING

Transcript of Media research and planning

Kyle Wales

RESEARCH AND PLANNING

PRELIMINARY TASK For the print preliminary task I will analyze a front cover and contents page of a new college magazine. I will analyze this by labeling and shortly describing the purpose of each feature

Name of artist from large image and why she appears there

Advertisement of what the magazine contains. The purpose of this is to inform readers on what artists are contained inside and the story behind them

Front Page Analysis (1)

Title of magazine. The title is always the largest and most eye catchy feature on the magazine for representation of the company

The Sub titles of artist or headlines are all larger than descriptions. This attracts the reader to their chosen story line

Names of other artists added inside: This attracts fans to buying this magazine

Large image covering Centre of page

This magazine is simple but still has all the features needed to attract readers

Magazine title: only the first two letters are shown here as many ‘KERRANG!’ fans recognize the structure of the layout

This side banner advertises the company’s posters that are contained in side. This may add value to fans/collectors

Large sub title describing the purpose of the main image and who the image is

Bottom header is introduced to match color scheme advertising what the company have been doing over the latest period

This header advertises the company by informing readers of recent or new magazines which can be collected

Barcode: every magazine contains a barcode on either the font or back

Advertisement of what the magazine contains. The numbers 25 is large and bold such as the subtitle

Large image covering the center of page

Front page analysis (2)

Second small image for advertisement

This magazine is very eye catchy as the page is filled with various features. The color scheme is also on point by using the same colors through out. An example of this is subtitles, all subtitles are in yellow and descriptions are in white

Contents Page Analysis (1)

Contents title and date. This is shown in big bold letters with two types of colours to match colour scheme Medium sized image

representing the main article in the current magazine. This advertises readers by quickly allowing them to find the correct page

Description of above picture. This shows a short introduction to attract/tease readers of what’s inside

Bold Sub-title advertising the main story

These sub headings advertise different genres that are inside this magazine. These show news, radar, live and features which are described below in a smaller font.

Advertisement of other issues that ‘NME’ have released. Also advertises a fan base discount by purchasing this magazine

Contents Page Analysis (2)

Contents title – bold with symbol of magazine next to it

Sub-title/quotation Issue Number - this represents how many different magazines the company has released

Small image under ‘features’ title, this image represents an awards which the magazine stores inside. This can also be a sense of advertisement to the reader

This side banner represents the page numbers and features. A bolder title shows the name of a artist or the title of a new flash and the smaller font briefly explains what can be expected from the article

The page numbers are in red boxes which allows the reader to easily recognize the correct page and the text is in black which keeps the color scheme in play.

Date

This main banner shows images of artists that are inside the magazine. This attracts readers to the correct page by quickly allowing them to recognize their chosen story and find the page quickly. It also creates a interesting look for the contents by not being just text.

Page numbers are large inside a red box, this allows readers to notice the correct page quickly

Double page spread Analysis (1)

Large bold title with sub title and quote, this is an attractive title as it has different colors which cover the page at a slanted angle.

Large image covering one side of the double page spread. This is a good image as it represents the purpose of the article and attracts readers.

Small advertisement on the latest news, small feature to create effect

Stage light effect covering the edges of the page, good presentation which matches color scheme

The text is set out very good for presentation. In 3 columns which highlighted sub titles which allow readers to notice sections

Color scheme in title

Double page spread Analysis (2)

Name of artist in image

Large image covering one side of the double page spread, this is a good image as it shows a sense of energy within the artist

Small pink feature to keep with color scheme

Advertising cover story

Large title. This is effective as a quotation is used to describe the purpose of this article

Pink feature highlighting page number

Another feature highlighting the first letter of the paragraph

Important pieces of text are highlighted to create effect. Also makes it more recognisable to the reader

Sub title briefly explaining the article