Media Research and Planning 2

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    Clash Magazine

    I chose this magazine because I liked the simplicity of the colours and the layout used. I also liked the typefaces used which are different to many magazines of the same genre nowadays.

    Publishing:

    The publisher of the magazine is Clash Music Ltd. they are based in the UK and publish a total of 12 issues a year.

    Coverage:

    The Magazine is a music and fashion magazine so has fashion content as well as music content but i am going to focus on the music content as this is what we are doing for our coursework.

    It covers music as well as fashion, and often their impact on surrounding cultures.

    They also talk a little about films and technology, especially as modern technology is developing at a very rapid rate.

    The magazine often has modern music artists like The Horrors, Florence and The Machine and Jamie xx as well as hip-hop artists like DJ Shadow, Kanye West and Beastie Boys.

    Appeal:

    The appeal of this magazine to the audience is the variety of content covered in the magazine, although they do concentrate on music and fashion specifically they also cover technology and the film

    industry which adds interest and attracts a wide audience. Another alluring feature of the magazine is that it uses many different music artists from different genres, not just one specific genre.

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    Alternative/Indie Music

    artists -

    music style

    fans

    links with other genres

    Likes/dislikes

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    Mojo Magazine

    I chose this magazine to research because I like the layout and the way that the image is placed on the cover.

    Genre and Target audience: The magazine genre is rock and roll music, and it is aimed at people who like this type of music.

    Publishing: The publisher of the magazine was originally Emap but now is Bauer (one of thelargest magazine publishers in the UK). The first issue was published in November 1993 with John Lennon and Bob Dylan as the cover stars.

    Coverage:

    The magazine has been recognised for its in depth coverage of articles and interviews. Some critics have critisised it for its common coverage of The Beatles and Bob Dylan but these artists fitted with

    the genre of the magazine and they were pioneering and influential artists for that era. In 2004 the magazine introduced the Mojo honors list which produced both critics and readers awards.

    Appeal:

    I think the appeal of the magazine is mainly the genre of music and the cover stars, if people liked The Beatles and other rock and roll artists then they would frequently buy the magazine to read and

    collect.

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    Rock and Roll Music

    artists

    music style

    fans

    links with other genres

    Likes/dislikes

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    Possible Genres

    Indie Music

    Instrument Magazine

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    My Chosen Genre - Alternative/Indie Music:

    why? reasons