MEDIA THEORY- REPRESENTATION OF

WOMEN IN MUSIC VIDEOS AND MUSIC

MAGAZINESBy Lois Baker

Naomi Wolf (1991)- beauty myth

Wolf argues that women are oppressed by the pressure to fit into a myth of beauty. She believes that although women do have more rights, they are stilled held back by an obsession with physical appearance and a very narrow definition of beauty. This beauty myth is socially constructed to help maintain patriarchy. Wolf argues that women’s magazines have played a pivotal role in the selling of the beauty myth.

Andrea Levy(2005)- raunch culture

Levy attacks the increasingly sexualised culture that objectifies women. She argues that women are encouraged to see themselves as object and see sex as their only source of power. This can be seen in the increasing sexualised music videos by female pop artists and also pop artists in music magazines.