Media Release 12.00pm AEST, Sydney, 31st March 2016

A major change in photo equipment distribution in Australia has been announced.

Maxwell International Australia, distributors for Lowepro, Joby, Tamron, Velbon, Lexar and a number

of other brands, is to close at the end of April.

Jeff Colton, CEO of DayMen and Director of Maxwell International, a wholly-owned DayMen

subsidiary, stated that DayMen, owners of the Lowepro and JOBY brands, has corporately decided

to concentrate on brand development and design. In Australia, that will mean an end to distribution

through DayMen’s own subsidiary, Maxwell. From May 2nd, distribution will be through an exclusive

national distributor.

Mr Colton emphasised that the Australian business had operated since it was formed in 2006 as a

continuously profitable operating entity.

Mr Colton announced that from May 2nd an existing strong distribution partner headquartered in

Europe, TNS Distribution, would become the Australian distributor for Lowepro and JOBY. TNS

Connect, the Australian TNS company, is a leading distributor to Consumer Electronics retailers

across the country, as well as many major photographic groups.

Following discussions with some of Maxwell’s other supplier principals, Tamron lenses will also shift

to TNS. Discussions with Maxwell’s other suppliers are currently under way to ensure continuity of

supply, of which further details are expected in coming days.

Mr Colton, who is visiting Australia this week, made the announcement to all Maxwell staff on

Thursday morning, 31st March.

Further details will be released over the next two weeks.

TNS Founders, John McHugh & Ivan Eustace said from the company’s Irish headquarters, “We have

partnered with DayMen for a number of years now in the supply of JOBY products to the global retail

network.

“We are very excited to be able to expand our involvement in Australia in a market where Lowepro

has been the leading imaging industry bag supplier for more than two decades. It’s also exciting to

be part of the growth of JOBY from its photographic roots to the Action camera, mobility and sporting

technology market. We are delighted that Tamron has also agreed to our appointment, based on our

strong commitment to a new photographic operation and their impressive technology strengths.

“Following the DayMen announcement to the Maxwell staff, TNS looks forward to meeting with many

of the Maxwell team members in coming days and hopes to announce staff transfers for many

employees,” said Ivan Eustace.

The Maxwell name has been part of photographic distribution in Australia since 1969. It has changed

corporate entities several times, and has represented many of the leading brands of camera and

photo accessory in its 47-Year history.

Since its inception in 1981, DayMen has enjoyed an exceptional reputation in the photographic and

consumer electronics industry globally as an innovative designer, marketer, and distributor of high

quality imaging products and accessories from Lowepro® and JOBY®, and other leading third party

brands. Lowepro and JOBY are sold in over 100 countries throughout the world.

TNS Distribution Australia (trading as TNS Connect) is a market maker and continues to build a

reputation for customer service and outstanding innovative products. TNS prides itself on its First to

Market approach and the combined experience of over 40 years in the Australian and International

consumer electronics industry.

Issued jointly by DayMen Acquisition LLC, Maxwell International Australia,

and TNS Connect Australia.