Media relations: the ultimate form of public engagement?
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Media relations: the ultimate form of public engagement?
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Transcript of Media relations: the ultimate form of public engagement?
Media relations
the ultimate form ofpublic engagement
Media relations advertising on a shoestring
bull Cheap ndash all you need is
hellip but it can be unpredictable
Why bother with the media
bull Raises awareness of
- your work- your organisation- your funder
bull Public engagement for the masses
bull Promotes informed debate
bull Can be very influential
The role of a media office
bull Maintain positive profile
bull Developing media strategies
bull Writing press releases
bull Providing media training
bull Briefing journalists
bull Coordinating interviews
bull Preparing for the worst
Developing a media strategy (1)
bull WHY Aims and objectives
bull WHAT Key messages
bull WHO Target audiences
bull HOW Target mediaoutlets
bull WHEN Key dates
Target media
bull International
bull National
bull Local
bull Broadcast
bull Internet
bull Specialist
Developing a media strategy (2)
bull Spokespeople bull Press release sign-off
bull Risks
bull Photography
bull Additional material required
bull How will you measure success
Press release essentialsEmbargo date and time (including time zone) Catchy title
First sentence that encapsulates the story
First paragraph to explain story and give context
Name checks for collaborators funders etc
Length 500-800 words ideal
Quotes to add colour - try to get at least two + external comment
Contact details for press office
Notes for editors
- Journal reference for paper - lsquoBoilerplatesrsquo
What makes a good storybull Biggest most expensive first
bull Relevant to our lives
bull Human interest ndash case studies
bull Quirky
bull Visual
bull Challenges our preconceptions
bull Local angle
bull Be realistic
bull Beware of lsquospikingrsquo
- Media relations the ultimate form of public engagement
- Media relations advertising on a shoestring
- Why bother with the media
- The role of a media office
- Developing a media strategy (1)
- Target media
- Developing a media strategy (2)
- Press release essentials
- Slide 9
- What makes a good story
-
Media relations advertising on a shoestring
bull Cheap ndash all you need is
hellip but it can be unpredictable
Why bother with the media
bull Raises awareness of
- your work- your organisation- your funder
bull Public engagement for the masses
bull Promotes informed debate
bull Can be very influential
The role of a media office
bull Maintain positive profile
bull Developing media strategies
bull Writing press releases
bull Providing media training
bull Briefing journalists
bull Coordinating interviews
bull Preparing for the worst
Developing a media strategy (1)
bull WHY Aims and objectives
bull WHAT Key messages
bull WHO Target audiences
bull HOW Target mediaoutlets
bull WHEN Key dates
Target media
bull International
bull National
bull Local
bull Broadcast
bull Internet
bull Specialist
Developing a media strategy (2)
bull Spokespeople bull Press release sign-off
bull Risks
bull Photography
bull Additional material required
bull How will you measure success
Press release essentialsEmbargo date and time (including time zone) Catchy title
First sentence that encapsulates the story
First paragraph to explain story and give context
Name checks for collaborators funders etc
Length 500-800 words ideal
Quotes to add colour - try to get at least two + external comment
Contact details for press office
Notes for editors
- Journal reference for paper - lsquoBoilerplatesrsquo
What makes a good storybull Biggest most expensive first
bull Relevant to our lives
bull Human interest ndash case studies
bull Quirky
bull Visual
bull Challenges our preconceptions
bull Local angle
bull Be realistic
bull Beware of lsquospikingrsquo
- Media relations the ultimate form of public engagement
- Media relations advertising on a shoestring
- Why bother with the media
- The role of a media office
- Developing a media strategy (1)
- Target media
- Developing a media strategy (2)
- Press release essentials
- Slide 9
- What makes a good story
-
Why bother with the media
bull Raises awareness of
- your work- your organisation- your funder
bull Public engagement for the masses
bull Promotes informed debate
bull Can be very influential
The role of a media office
bull Maintain positive profile
bull Developing media strategies
bull Writing press releases
bull Providing media training
bull Briefing journalists
bull Coordinating interviews
bull Preparing for the worst
Developing a media strategy (1)
bull WHY Aims and objectives
bull WHAT Key messages
bull WHO Target audiences
bull HOW Target mediaoutlets
bull WHEN Key dates
Target media
bull International
bull National
bull Local
bull Broadcast
bull Internet
bull Specialist
Developing a media strategy (2)
bull Spokespeople bull Press release sign-off
bull Risks
bull Photography
bull Additional material required
bull How will you measure success
Press release essentialsEmbargo date and time (including time zone) Catchy title
First sentence that encapsulates the story
First paragraph to explain story and give context
Name checks for collaborators funders etc
Length 500-800 words ideal
Quotes to add colour - try to get at least two + external comment
Contact details for press office
Notes for editors
- Journal reference for paper - lsquoBoilerplatesrsquo
What makes a good storybull Biggest most expensive first
bull Relevant to our lives
bull Human interest ndash case studies
bull Quirky
bull Visual
bull Challenges our preconceptions
bull Local angle
bull Be realistic
bull Beware of lsquospikingrsquo
- Media relations the ultimate form of public engagement
- Media relations advertising on a shoestring
- Why bother with the media
- The role of a media office
- Developing a media strategy (1)
- Target media
- Developing a media strategy (2)
- Press release essentials
- Slide 9
- What makes a good story
-
The role of a media office
bull Maintain positive profile
bull Developing media strategies
bull Writing press releases
bull Providing media training
bull Briefing journalists
bull Coordinating interviews
bull Preparing for the worst
Developing a media strategy (1)
bull WHY Aims and objectives
bull WHAT Key messages
bull WHO Target audiences
bull HOW Target mediaoutlets
bull WHEN Key dates
Target media
bull International
bull National
bull Local
bull Broadcast
bull Internet
bull Specialist
Developing a media strategy (2)
bull Spokespeople bull Press release sign-off
bull Risks
bull Photography
bull Additional material required
bull How will you measure success
Press release essentialsEmbargo date and time (including time zone) Catchy title
First sentence that encapsulates the story
First paragraph to explain story and give context
Name checks for collaborators funders etc
Length 500-800 words ideal
Quotes to add colour - try to get at least two + external comment
Contact details for press office
Notes for editors
- Journal reference for paper - lsquoBoilerplatesrsquo
What makes a good storybull Biggest most expensive first
bull Relevant to our lives
bull Human interest ndash case studies
bull Quirky
bull Visual
bull Challenges our preconceptions
bull Local angle
bull Be realistic
bull Beware of lsquospikingrsquo
- Media relations the ultimate form of public engagement
- Media relations advertising on a shoestring
- Why bother with the media
- The role of a media office
- Developing a media strategy (1)
- Target media
- Developing a media strategy (2)
- Press release essentials
- Slide 9
- What makes a good story
-
Developing a media strategy (1)
bull WHY Aims and objectives
bull WHAT Key messages
bull WHO Target audiences
bull HOW Target mediaoutlets
bull WHEN Key dates
Target media
bull International
bull National
bull Local
bull Broadcast
bull Internet
bull Specialist
Developing a media strategy (2)
bull Spokespeople bull Press release sign-off
bull Risks
bull Photography
bull Additional material required
bull How will you measure success
Press release essentialsEmbargo date and time (including time zone) Catchy title
First sentence that encapsulates the story
First paragraph to explain story and give context
Name checks for collaborators funders etc
Length 500-800 words ideal
Quotes to add colour - try to get at least two + external comment
Contact details for press office
Notes for editors
- Journal reference for paper - lsquoBoilerplatesrsquo
What makes a good storybull Biggest most expensive first
bull Relevant to our lives
bull Human interest ndash case studies
bull Quirky
bull Visual
bull Challenges our preconceptions
bull Local angle
bull Be realistic
bull Beware of lsquospikingrsquo
- Media relations the ultimate form of public engagement
- Media relations advertising on a shoestring
- Why bother with the media
- The role of a media office
- Developing a media strategy (1)
- Target media
- Developing a media strategy (2)
- Press release essentials
- Slide 9
- What makes a good story
-
Target media
bull International
bull National
bull Local
bull Broadcast
bull Internet
bull Specialist
Developing a media strategy (2)
bull Spokespeople bull Press release sign-off
bull Risks
bull Photography
bull Additional material required
bull How will you measure success
Press release essentialsEmbargo date and time (including time zone) Catchy title
First sentence that encapsulates the story
First paragraph to explain story and give context
Name checks for collaborators funders etc
Length 500-800 words ideal
Quotes to add colour - try to get at least two + external comment
Contact details for press office
Notes for editors
- Journal reference for paper - lsquoBoilerplatesrsquo
What makes a good storybull Biggest most expensive first
bull Relevant to our lives
bull Human interest ndash case studies
bull Quirky
bull Visual
bull Challenges our preconceptions
bull Local angle
bull Be realistic
bull Beware of lsquospikingrsquo
- Media relations the ultimate form of public engagement
- Media relations advertising on a shoestring
- Why bother with the media
- The role of a media office
- Developing a media strategy (1)
- Target media
- Developing a media strategy (2)
- Press release essentials
- Slide 9
- What makes a good story
-
Developing a media strategy (2)
bull Spokespeople bull Press release sign-off
bull Risks
bull Photography
bull Additional material required
bull How will you measure success
Press release essentialsEmbargo date and time (including time zone) Catchy title
First sentence that encapsulates the story
First paragraph to explain story and give context
Name checks for collaborators funders etc
Length 500-800 words ideal
Quotes to add colour - try to get at least two + external comment
Contact details for press office
Notes for editors
- Journal reference for paper - lsquoBoilerplatesrsquo
What makes a good storybull Biggest most expensive first
bull Relevant to our lives
bull Human interest ndash case studies
bull Quirky
bull Visual
bull Challenges our preconceptions
bull Local angle
bull Be realistic
bull Beware of lsquospikingrsquo
- Media relations the ultimate form of public engagement
- Media relations advertising on a shoestring
- Why bother with the media
- The role of a media office
- Developing a media strategy (1)
- Target media
- Developing a media strategy (2)
- Press release essentials
- Slide 9
- What makes a good story
-
Press release essentialsEmbargo date and time (including time zone) Catchy title
First sentence that encapsulates the story
First paragraph to explain story and give context
Name checks for collaborators funders etc
Length 500-800 words ideal
Quotes to add colour - try to get at least two + external comment
Contact details for press office
Notes for editors
- Journal reference for paper - lsquoBoilerplatesrsquo
What makes a good storybull Biggest most expensive first
bull Relevant to our lives
bull Human interest ndash case studies
bull Quirky
bull Visual
bull Challenges our preconceptions
bull Local angle
bull Be realistic
bull Beware of lsquospikingrsquo
- Media relations the ultimate form of public engagement
- Media relations advertising on a shoestring
- Why bother with the media
- The role of a media office
- Developing a media strategy (1)
- Target media
- Developing a media strategy (2)
- Press release essentials
- Slide 9
- What makes a good story
-
Length 500-800 words ideal
Quotes to add colour - try to get at least two + external comment
Contact details for press office
Notes for editors
- Journal reference for paper - lsquoBoilerplatesrsquo
What makes a good storybull Biggest most expensive first
bull Relevant to our lives
bull Human interest ndash case studies
bull Quirky
bull Visual
bull Challenges our preconceptions
bull Local angle
bull Be realistic
bull Beware of lsquospikingrsquo
- Media relations the ultimate form of public engagement
- Media relations advertising on a shoestring
- Why bother with the media
- The role of a media office
- Developing a media strategy (1)
- Target media
- Developing a media strategy (2)
- Press release essentials
- Slide 9
- What makes a good story
-
What makes a good storybull Biggest most expensive first
bull Relevant to our lives
bull Human interest ndash case studies
bull Quirky
bull Visual
bull Challenges our preconceptions
bull Local angle
bull Be realistic
bull Beware of lsquospikingrsquo
- Media relations the ultimate form of public engagement
- Media relations advertising on a shoestring
- Why bother with the media
- The role of a media office
- Developing a media strategy (1)
- Target media
- Developing a media strategy (2)
- Press release essentials
- Slide 9
- What makes a good story
-
