Media Reform Vision 2020
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Transcript of Media Reform Vision 2020
![Page 1: Media Reform Vision 2020](https://reader035.fdocuments.in/reader035/viewer/2022081403/554cee3db4c905ae138b49a9/html5/thumbnails/1.jpg)
������ : ���ก�� ��� ��������������(Rethinking Media Reform: Integrated Media Policy 2010-2020)
����� : http://www.flickr.com/photos/ifijay/482943202
ก��� ���� Siam Intelligence Unit Co.,Ltd.
![Page 2: Media Reform Vision 2020](https://reader035.fdocuments.in/reader035/viewer/2022081403/554cee3db4c905ae138b49a9/html5/thumbnails/2.jpg)
Who is SIU?
• an alternative think tank and research service
for organizations as well as the public in
general on various social, environment,
business and economic issues. SIU aims to put business and economic issues. SIU aims to put
big ideas/insights derived from the research
into the real practices of its client’s
organizations.
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Product
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������������ ������ก����ก��
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����- ���!�� �"����"#�
![Page 5: Media Reform Vision 2020](https://reader035.fdocuments.in/reader035/viewer/2022081403/554cee3db4c905ae138b49a9/html5/thumbnails/5.jpg)
Methodology (over all)-1
- Literature review & Environment
-2- Focus group -3- Conclusion
Environment scanning
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����� : http://www.flickr.com/photos/celinesphotographer/2598816622
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����� : http://www.flickr.com/photos/endlessstudio/2654040087
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![Page 11: Media Reform Vision 2020](https://reader035.fdocuments.in/reader035/viewer/2022081403/554cee3db4c905ae138b49a9/html5/thumbnails/11.jpg)
����� : http://www.flickr.com/photos/aloshbennett/1394564919
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• ��ก��4�ก)�% - +�,���)�������
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����� : http://www.flickr.com/photos/curiouslee/3485479724
![Page 14: Media Reform Vision 2020](https://reader035.fdocuments.in/reader035/viewer/2022081403/554cee3db4c905ae138b49a9/html5/thumbnails/14.jpg)
"ก���� ���#$��%������������)*(�&
• 0��!��$!ก : �!9 *$& "�+ $�����ก�&*� $ก• ��ก����!������� 011��&2�ก ��� ���"���&ก!,��+�"����"#�
• �"����"#�+���"�#�����&ก$��" :��5��;� �+��39�+��,+$����3����!�� �&"����3����!�� �&"��
• �� ก�;��ก���&" :-(������$!ก�ก��"-�������"����"#�
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94 %94 %
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���� �% ���+�, %�ก� �'���������(�&���-��'."�
"�#%"� <�;��!3��&,, �&��; 8,500 – 8,600 $��,���(�"%�� - 5��ก�*�$��,���(� =
('�(����,�!,�� NBT, TPBS)
![Page 17: Media Reform Vision 2020](https://reader035.fdocuments.in/reader035/viewer/2022081403/554cee3db4c905ae138b49a9/html5/thumbnails/17.jpg)
����� : Nielsen Media Research / Tisco Securities research
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���$���"���% �"*��ก�������������ก� 94 %
��&����ก AC Nielsen �/ 2001��&����ก AC Nielsen �/ 2001
���'%���ก <�;������ก�2�� ���!����ก-(�� ~ 5,000
$��,���(�"%�� ���� 60,000 $��,���(� = �!�'�(!,����, �&��; 2,000 $��,���(� =)�� TPBS
![Page 19: Media Reform Vision 2020](https://reader035.fdocuments.in/reader035/viewer/2022081403/554cee3db4c905ae138b49a9/html5/thumbnails/19.jpg)
����� : Nielsen Media Research / Tisco Securities research
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���0�"��,�%,�% �"*��ก�������������ก� 37.3% ��ก�%. 65.1% �/ 200337.3% ��ก�%. 65.1% �/ 2003
�!������������!�!��' ���(�*,(��$�% 87% �!��������5��ก� 8% �!���ก������(� �&-�ก�">$���
4.62 +�(�>,!, ��$!ก�;&ก��ก/�ก!,%�*$ก!"��
����� : �$��� ����!�� *$& 5�� -!��!7� : +��������$�%*$&ก��ก/�ก!,%�*$�$�%�!��������� �&"��'��
![Page 21: Media Reform Vision 2020](https://reader035.fdocuments.in/reader035/viewer/2022081403/554cee3db4c905ae138b49a9/html5/thumbnails/21.jpg)
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�!�!��������+�, �0%1
����� : AGB Nielsen Media Research (Thailand) Ltd.
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�!�!��������+�, �0%1 (2)
����� : AGB Nielsen Media Research (Thailand) Ltd.
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Cable TV Penetration rate
����� : ABAC Poll = 2550 : ��ก9�)����$ �&-�ก����� 18 - 60 = �")�"��,�$�!�� �&"���/�� 11.4 $��+
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����������)*�����������ก�(��%�ก����
*�(�!����"����"���,ก!,"����,�� 01�����" :' '%��!3� +��������$�%�����ก��4�ก)�%�$�% *$& 01��ก������' �!�"�+ $�����(I �������+�2�ก*$& �&-�-")��2.�'%� : ก�&*��"����"#�" :�!3� hype *$& potential
![Page 26: Media Reform Vision 2020](https://reader035.fdocuments.in/reader035/viewer/2022081403/554cee3db4c905ae138b49a9/html5/thumbnails/26.jpg)
Internet penetration rate
![Page 27: Media Reform Vision 2020](https://reader035.fdocuments.in/reader035/viewer/2022081403/554cee3db4c905ae138b49a9/html5/thumbnails/27.jpg)
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$��,�� *,(�" : 1,000 ��� ��$+(����$& 1 ����,�� '%��!,�!� ��,����-(�� 7 �� " :"�$� 56 = !,��ก
�.�. 2510 - 2566
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,��!�ก���"�� ���!��*$&����
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�����+� " �� ��%6 ($�ก���"��%�)
กM��� �!��!ก�� : 5�+��ก������N (�%��),
Media of Media, �O�"���+��$��
����� : http://www.politicalbase.in.th/index.php/,��!�ก���"�� ���!��*$&�����/�ก!%
![Page 29: Media Reform Vision 2020](https://reader035.fdocuments.in/reader035/viewer/2022081403/554cee3db4c905ae138b49a9/html5/thumbnails/29.jpg)
�"�0%�� ����&"(%1(��,3����'*�0ก��%$���",��%�����$���",��%�����
�/�� subscriber �����ก�&,, 61 $��"$)���� �!���ก��")��2.� �&-�ก� 94 % 9����'%��$!ก�!�����ก Voice / Ringtone *�(ก/�$!���%2.�"����� Media
Convergence
![Page 30: Media Reform Vision 2020](https://reader035.fdocuments.in/reader035/viewer/2022081403/554cee3db4c905ae138b49a9/html5/thumbnails/30.jpg)
���ก4� "��(�(0� : �&1��,��0#"(�(ก
![Page 31: Media Reform Vision 2020](https://reader035.fdocuments.in/reader035/viewer/2022081403/554cee3db4c905ae138b49a9/html5/thumbnails/31.jpg)
%�$ ก���1� : ���0#",��!#�%ก��#0�������!$�$ & �,�������������4�ก"���ก���%��?��!$�$ & �,�������������4�ก"���ก���%��?
Oops!! ก�-."4� ��+���" :' '%����ก��" P% �&��$ 3G �&"$���' ��ก"%��ก.�. 2553 ��(����� 1 "%�� "������ก ก�-.�!������&�&����%/�"ก��"������(�� I
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��,!#�%��5������"!%!����(� (��&(���7 �&)
����� : �/�!ก���2�*�(�-��
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������(�&% �����ก� 65 ���!�
35 $��+ ���(��!��/��� 14 $��+ " :*�������(��&,, (�ก�&,,��+"ก��� 19 $��+) ��/��*���� 14 $��+�3 ��"���� 9 *�+�����"�"%�� 15,000 ,��).3'
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������ : ��;�0%�&� �!#�����5�?
�����/���!, �&-�-��ก+ (")��2.� / /�"��)
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)�,+�;+�!,