Reference Skills for the School Library Media Specialist: Tools
Media Reference Architectire
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Transcript of Media Reference Architectire
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Media Reference ArchitectureMedia Business Management Digital Marketing & E
ConceptDevelopment& Resource
Management
Rights &License
Management
AdvertisingSales &
Scheduling
ContentPlanning &Scheduling
E-Commerce& Billing
DBusiness Intelligence for Media & Cable
ContentCreation &Production
ContentAcquisition &Management
Standards,Compliance
& QC
Automation,Master Control
& DigitalPlatform
DigitalDelivery
Digital Content Management
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Broadcast & Cable Business SolutioTechnology & IT Finance & Admin Marketing Sales Programming &
Development
CTO, CIO, xVP Strategy COO, CFO, Legal, HR CMO, xVP Marketing xVP Ad Sales,xVP Content Sales
xVP Programming,xVP Digital, xVP Acquisition
Operations systems Newsroom systems
Editing tools
Broadcast technology
Content management
Streaming servers
Digital archives
Media Business systems
Billing
Ad booking
Subscriber management
License/rights & royalties
ERP, CRM, BI
IT operations IT strategy & support
ERP Finance
Human resources
Facilities
Legal
Procurement
Rights & royaltiesmanagement and payment
Supply chain operations
Reporting and businessinsight
Billing, credit and collection
Operational marketing andcommercial communication
Consumer brandmanagement
Product development
Marketing strategy andoperations support
Customer service strategyand operations support
Advertising salesSubscription and copy sales
License sales
Sales strategy andoperations support
Advertiser sales, relationsand services
Subscription sales,subscriber relations andservices
Audience relations andservices
Contributor relations andservices
Program planning andscheduling
Format development
License procurement
Program asset management
Rights & royaltiesmanagement
Digital Marketing & Customer Experiences
Cloud-based Solutions for Media
Mobile Conten
Digital Conten
Business Intelligence for Media & Cable
Media ERP/CRM
Media Business Management
Consumer Portals
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Solution Areas Overview and Exam
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managedautomatedusage basedeconomics elastic
A public cloud is one based on the Internet standards and platform, in which a service provpool of shared resources, such as applications and storage, available to the public over thecloud services should be scalable base on demand and charged on a pay-per-usage mode
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Public cloud steady
state pricing
Source: Microsoft
SMB: >25x public
cloud benefit
Enterprise: ~10x
public cloud benefit
Shared resources (hardware, power, bandwidth etc.) is way cheaper and so you get to benefit
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S M T W T F S
Capacity Needed (Max + 20%)
J F M A M J J A
t
Compute
Inactivity
Period
On and Off Growing FastUnpredictable
BurstingPredictable Bursting
Save20-30%
Save60-80%
On and Off(30%)
Growing Fast(15%)
Unpredictable Bursting(25%)
Predictable B(20%
Your Application Portfolio What Does it Look Like..?
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An Example: Windows Azure Storage
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Why Windows Azure
Microsoft is the only provenglobal leader to provide areliablecloud platform withproven track record
Proven track record
Platform design to eliminate thesingle point of failure
24/7 support
Whether you are a startup or a topenterprise you never have toworry about bandwidthcost withWindows Azure platform
Free unlimited bandwidth withnetwork pricing bundled in CPU andstorage
Flexible payment options: free trial,pay-as-you-go, monthly bundle
Scale both domestically andinternationally in data centersupport and reach
Global Technolo
Only vendor to spublic cloud and
Support of end-
stack: hardware,database, securimanagement
Support both WLinux with multi
$
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Sample Customers
Cloud-based HD videostreaming portal for FIFA
2010 World Cup
Broadcaster (Hong Kong)Interactive audience
engagement throughcloud-based mobile app
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Solution Areas Overview and Exam
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Solutions for media companies to manage their business, e.g.
Media CRM / xRM: Ad, Subscription, License sales
Customer service Audience relations, direct marketing
Media ERP: Advertising agencies, Printing Services
Broadcast and Cable operators
Media Business ManagementSolution Overview and Sample Customers
Br Ad, Subscription Sales
Customer Service Marketing
UK
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Help media companies manage their digital content byseamlessly integratingto existing digital content systemsand managing the processes and workflowsacross them:
Connect teams and sites with portal-based access acrosssystems
Automate and monitor machine-based content processingand distribution workflows
Support and track human-to-human workflows like reviewsand approvals
Facilitate reuse of content with cross-system search
Digital Content ManagementSolution Overview and Sample Customers
Br 2.5M assets managed
and archived
US
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Solutions that provide media companies with rich,interactive ways to reach out to their audience
through digital media, e.g.:
Adaptive consumer portals Rich media portals
Apps for mobile, tablets, laptops,
Digital media streaming through any device, anytime, anywhere
Digital Marketing ExperiencesSolution Overview and Sample Customers
Interawitcat
Windows 8 App
SG
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Improve business insight with dashboards for financial performance
ad sales, campaigns performance audience reach
Analyze profitability on multiple levels: brand, channel, format
Track performance with balanced scorecards andstrategy maps
Business Intelligence for MediaSolution Overview and Sample Customers
Insifooac
(par
Service managementdashboard, saving USD72M in truck rolls and
service
US
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Solutions that improve collaboration, leveraging
Microsoft technology such as SharePoint, Mobility,Unified Communications, etc
Benefits include: Better resource planning
Intense collaboration on stories, ideas, etc Mobile journalism with offline capabilities
etc
CollaborationSolution Overview and Sample Customers
Edi Editorial Collaboration
Mobile Journalism
UK
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Questions & Discussion
www.microsoft.com/media
Ricky A. Bangun