Media Rates 2017

PLEASE NOTE:Except for “Print,” you won’t find any prices in these media data.

Why?

One size doesn’t fit all. And neither does every form of advertising serve every purpose. Onlyafter talking with you can we find the most appropriate advertising strategy for you.

How can you make your decision?

Simply contact us! Tell us your company’s current objectives, your budget, which channelsyou’ve used in the past, and which ones you’d like to expand. Based on your answers, we’llcreate an offer expressly for you.

Then why are we publishing these media data?

To give you an impression of what’s theoretically possible and to provide interestingsuggestions.

NOTE

ABOUT US

„Onsite and email marketing campaigns with Musik Media have been an amazing experiencefor us at Bandist.de .{..} The campaigns ran with them helped us expand our brand name withinthe music crowd in Germany.“ Nalla Karunanithy, Founder of Bandist.de

About us

Gitarre & Bass has been the leading special-interest magazine for musicians in theGerman-speaking region for the past 30 years. The magazine publishes reliablereportage about tests, reviews, exciting play-alongs, practical workshops, andexclusive interviews with rock, blues, metal, jazz, and pop musicians.As a monthly magazine with a diverse online portfolio that ranges from website,through social media, to its own app, we offer you optimal advertising media toreach potential customers, spark their enthusiasm, and win them for yourcompany.

"In my opinion, Gitarre & Bass is one of the most important special-interest magazines in thisfield. It always provides well-researched, high-quality content written by knowledgeableauthors and presented in an appealing layout.” Christian Kranz, Korg & More

REACH AND DEMOGRAPHY

Media Media Range

Printed copies per month 41,153

Readers per month 102,059

Page impressions per month 206,896

Unique visitors per month 130,884

Newsletter subscribers 40,879

Social-media fans 21,040

What is their relationship to music?

• 90% of our readers make music themselves

• 56% actively play in a band and over 70% regardthemselves as advanced or experienced musicians

• Which instruments do they play: electric guitar(91%), electric bass (50%), acoustic guitar (60%),semi-acoustic / steel string / nylon string guitar(30%)

• 80% update themselves about new musicalinstruments and read stories at least once perweek

• 80% get their information from magazines, 50%from newsletters, and 48% from social media

• 33% subscribe to the magazine; another 39% buyit regularly

• 50% bought new equipment during the pastmonth; 88% did so during the past year

• 84% say that test reports influence theirpurchasing decisions and 55% are inspired bydemos on YouTube; 66% mention magazines asthe most influential factor in this context,

• 70% spend up to €250 on music and musicalinstruments each month

Sources: Gitarre & Bass survey in 2016

What other interests do our readers have?

• Top three interests, with subcategories

• Sports (34%)

• Films (30%)

• Travel (30%)

• 63% of our readers do not yet use a music-streamingservice

• 40% went to a concert during the past four weeks;80% did so during the past 12 months

Who are our readers?

• 97% of our readers (offline and online) are male

• 77% are between the ages of 35 and 64

• 56% are married

• 38% live in a big city with more than 100,000 residents

• Half are college educated (bachelor, master, diploma,PhD) and are employed fulltime

• One quarter earn a monthly salary above €3,000.

360° STRATEGY

Appeal to your customers with a 360° strategy!

- Monthly printed magazine- Website updated daily- Daily and weekly newsletters- Five social-media channels (Facebook,

YouTube, Instagram, Google+, Twitter)- Diverse products in the online shop- Gitarre & Bass branded events (Pedal

Show, Guitar Summit)

We prioritize advertising with long-lasting effects. And these canonly be achieved via a holistic approach on all terminal devices.Studies show that cross-media campaigns can boost willingness topurchase by 32% and heighten interest in a product by 43%.

Quelle: BVDW: Mobile und Online – Crossmediale Erfolgsstrategien für digitale Werbekampagnen

Your advertising channels

Format 4-c (€)

2/1 10122

1/1 5215

2/3 4261

1/2 2984

1/3 2222

1/4 1777

Quantity scale

1 page 5%

3 page 10%

6 page 15%

12 page 20%

Scale for multiple bookings

3 ads per year 5%

6 ads per year 10%

12 ads per year 15%

PRINT

Type area: 390x254Trim size: 426x280

185x254 213x280 185x169 122x254213x184 137x280

185x127 90x254213x142 105x280

122x169 122x127137x154 137x139

185x84 59x254213x99 74x280

43x254 90x12758x280 105x139

185x63213x78

Print is intensive, precise, long lasting – and simply always “in”!

Format in mm (width x height)

Trim + 5mm all around

Gitarre & Bass rate card No. 28, valid from 2017. All prices subject to VAT at

the applicable rate.

Continuous-text advertisements

Format 4-c 6x (€) 4-c 12x (€)

1/4 300 250

Custom-Shop

Specially inserted ads and printed products

by request

PRINT

Format Price

Private classified ads €2.50 per commenced line

Commercial classified ads €5 per commenced line

Box-number fee €5 including postage to

forward offers (domestic)

IssueDeadline for advertising

Deadline for print data

Release Events

1/17 28.11.2016 02.12.2016 23.12.2016NAMM Show Winter

Anaheim 19.-22.01.17

2/17 19.12.2016 19.12.2016 20.01.2017

3/17 23.01.2017 27.01.2017 17.02.2017

4/17 20.02.2017 24.02.2017 17.03.2017Musikmesse FrankfurtFrankfurt 05.-08.04.17

5/17 20.03.2017 24.03.2017 21.04.2017

6/17 24.04.2017 28.04.2017 19.05.2017

7/17 29.05.2017 02.06.2017 23.06.2017

8/17 26.06.2017 30.06.2017 21.07.2017

9/17 31.07.2017 04.08.2017 25.08.2017

10/17 28.08.2017 01.09.2017 22.09.2017

11/17 25.09.2017 29.09.2017 20.10.2017

12/17 30.10.2017 03.11.2017 24.11.2017

01/18 27.11.2017 01.12.2017 22.12.2017NAMM Show Winter

Anaheim 19.-22.01.17

02/18 18.12.2017 22.12.2017 19.01.2018

TERMINE

SPECIALS

SweepstakesAlongside display advertising and native advertising, sweepstakes can offeran additional advertising option. Sweepstakes have interactive appeal andcan be designed in diverse ways. You can accordingly use a sweepstakes asan entertaining medium to familiarize readers with your product and itsspecial features. You can even link a sweepstakes with a survey, a ranking,or many other options for the further development of your businessmodel. Alongside your digital channels, our printed magazine is alsoavailable for you to use to conduct and advertise a sweepstakes.

SpecialsGitarre & Bass annually devotes approximately 200 pages to onetopic from the guitar-and-bass sector. These special publications arecontinuously advertised on all channels throughout the year, so theyoffer you a long-term advertising presence of timeless value. We’ll behappy to let you know well in advance which topics we’re planningand which advertising options these topics can generate for you.

PDF LicenseGitarre & Bass is renowned for indepth product reviews. You canpurchase pdf files of your product‘s article with the rights to usethem on your website as a reference and seal of quality or for anyother promotional activities. A translation into English can beincluded for an additoinal charge.

BillboardDesktop Version 980 x 250 PixelMobile Version 320 x 100 Pixel

RectangleDesktop Version 300 x 250 PixelMobile Version 300 x 250 Pixel

HintergrundDesktop Version 1900 x 1028 Pixel

ONLINE ADS

The right surroundings are decisive for the success of your banners!

Display advertising remains an important component in the marketing mix. Its importance is equal to the importance of print and socialmedia. A banner’s relevance to its thematic environment is an essential factor. Studies around the globe prove that when banners arerelevant to the article that the user is reading, then the reader’s acceptance and interest are strongly and positively influenced, and theadvertised product is more lastingly retained in the reader’s memory and mindset. At Keyboards.de, you have the opportunity to presentyour products in thematically relevant, search-engine-optimized surroundings. You can even combine your banners with matching keywordsso the banners appear only if the keyword is present in the URL or in the text.

NEWSLETTER

BannerDesktop version: 580 x 250 pixelsMobile version: 320 x 100 pixels

Stand-alone newsletterA stand-alone newsletter with the“look and feel” of the journalisticnewsletter, exclusively with yourcontents, pictures, and links, sent to40,000+ newsletter’s subscribers

Sponsored postAn announcement with up to 180keystrokes (including empty spaces),headline, link, and one picture (255 x255 pixels, JPEG format, min. 72 dpi)

Reach your customers regularly and directly!

People who subscribe to the Gitarre &Bass Weekly Newsletter regularlyreceive an exclusive update about thetop news and events in the industry. Usethis attractive form of advertising foryour branding and to disseminate yourcontents through a guaranteed mailingto 40,000 subscribers!

SOCIAL MEDIA

Social media – the interactive manifestation of Web 2.0

In a digital world dominated by the “push-and-pull” principle, social media plays anessential and growing role in the marketing mix. Via our five channels, you can reachour readers with multimedia contents and you can invite them to interact directlywith your brand.

Whether it’s a sweepstakes, a Christmas calendar, or a product video: together withyou, we identify your focus, select appropriate contents, and integrate them into ourmultichannel strategy for a seamless transition between journalistic content and youradvertisement.

ADVERTORIAL

Your advertisement with the “look & feel” of Gitarre & Bass

An advertorial combines your personal advertisingmessage with the familiar appearance of Gitarre &Bass. An advertorial is highly believable and itstrongly attracts attention because it’s embedded in afirst-class journalistic environment and its layout hasa structure that’s already familiar to the reader.

Alongside the presentation of product highlights,market launches, or advertising campaigns withthematic relevance, comprehensive integration ofcontents, diverse special formats and innovativestagings is also possible both in print and on ourdigital platforms.

By request, we’ll be glad to create an individualizedadvertorial that perfectly fits the journalisticsurroundings and offers unique added value for theuser.

Basic Plus All round

Print

Website

(with sticky post on homepage for one month)

(with sticky post on homepage for one month)

Newsletter

Social Media

EVENT

Live music and events are the fastest-growing sector in today’s music business.They attract both younger and oldervisitors, and they reach an enthusiasticaudience that eagerly indulges its passionfor music. Here too, you can benefit fromthe clout of the leading special-interestmusic magazine by joining us at the PedalShow and the Guitar Summit in 2017.

The Pedal Show focuses on the niche offoot pedals and special-effects devices forguitarists and bassists. The Pedal Show willtake place for the second time in the springof 2017 and will also be a part of the GuitarSummit in September.

The first Guitar Summit will take place inMannheim from September 8 - 10, 2017!Sponsored by Gitarre & Bass, exhibitors ofall varieties will present everything relatedto the topic of guitars and basses. TheSummit will be further enriched by anextensive framework program throughoutthe entire city.

Whether it’s rock or classical music, indoorsor open air, an intimate backroom or a hugearena, beginners or professionals: we gladlypublicize concerts and events of all types –as long as a guitar and/or a bass are playedon stage!

Whether they’re teenagers, fathers of families, or the famous Helga: you

meet everybody at events!

SPECIAL DISCOUNT

Classified-ad discount

50% off all available print advertising formats

We support you in your search for employment as well as in your cultural

and educational tasks!

Cultural discount

(for record labels, festivals, concert promoters, theaters, publishers, etc.)

30% off all available advertising formats

Nonprofit & charitable initiatives

By request, we support these initiatives by offering special discount conditions.

Educational discount

(for music schools, music teachers, universities, academies, etc.)

50% off all available advertising formats

No agency discountsor rebates.

COMPETITORS

Us

OurCompetitors

Us

Our competitors

THEREFORE:

Us Our competitors

PRINT: ONLINE:

A good value is what’s worth its price.Because reach is what counts.

Decide for yourself!

Alongside the guitar & bass market, our sister brands Sticks, Sound &Recording, Keyboards, and Musikmachen serve the worlds of drums &percussion, sound & recording, keyboards, modular systems, and softwaresynthesizers, as well as classical instruments such as transverse flutes, violins,and trombones.

The only German-language multichannel magazine about drummers andpercussionists!

The ultimate magazine for sound and recording!

Everything about electronic instruments: from software synthesizers, throughmodular systems, to stage pianos, synthesizer workstations and home pianos.

The new digital portal all about learning: for beginners, advanced musicians,and returnees who play classical or modern instruments.

If you book ads in two or more of our brands, you’ll beeligible to receive a combination discount of 10% to 20%.

COMBINATIONS

Raise a ruckus!

Print: Christiane WeyresPhone + 49 (0)2236/96 217-74Fax + 49 (0)2236/96 217-974E-Mail c.weyres@musikmedia.de

Online: Christina HossPhone + 49 (0)2236/96 217-77Fax + 49 (0)2236/96 217-977E-Mail c.hoss@musikmedia.de

Advertising coordination: Vivien HauserPhone + 49 (0)2236/96 217-85Fax + 49 (0)2236/96 217-985E-Mail v.hauser@musikmedia.de

CONTACT