Media Production Analysis Syllabus for 2014
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Transcript of Media Production Analysis Syllabus for 2014
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MEDIA PRODUCTION and ANALYSIS
Media Production and Analysis: Accredited March 2008 (updated June 2013)For examination 201
The 2014 WACE examination for Media Production and Analysis will bebased on this syllabus !tudents continuin" in the course at !ta"e 2 or #in 2014 must use this syllabus
$or teachers of !ta"e 1 it is ex%ected the 2014 syllabus will be used
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IMPORTANT INFORMATION
Syllabus review
&nce a course syllabus has been accredited by the !chool Curriculum and !tandards Authority' the im%lementation of that syllabus
will be monitored by the Course Ad(isory Committee This committee can ad(ise the )oard of the Authority about any need for
syllabus re(iew !yllabus chan"e deemed to be minor re*uires schools to be notified of the chan"e at least six months before
im%lementation Ma+or syllabus chan"e re*uires schools to be notified 1, months before im%lementation $ormal %rocesses of syllabus
re(iew and re*uisite reaccreditation will a%%ly
Oter s!ur"es !# in#!r$ati!n
The Western Australian Certificate of Education -WACE. Manual contains essential information on assessment' moderation and
examinations that need to be read in con+unction with this course
The !chool Curriculum and !tandards Authority website wwwscsawaeduauand extranet %ro(ides su%%ort materials includin"
sam%le %ro"rams' course outlines' assessment outlines' assessment tas/s with mar/in" /eys' %ast WACE examinations with mar/in"
/eys' "rade descri%tions with annotated student wor/ sam%les and standards "uides
%ACE &r!viders
Throu"hout this document the term school is intended to include both schools and other WACE %ro(iders
Curren"y
This document may be sub+ect to minor u%dates sers who download and %rint co%ies of this document are res%onsible for chec/in"
for u%dates Ad(ice about any chan"es made to the document is %ro(ided throu"h the Authority communication %rocesses
C!&yri't
3 !chool Curriculum and !tandards Authority' 200
This document5a%art from any third %arty co%yri"ht material contained in it5may be freely co%ied or communicated for non6commercial %ur%oses by educational institutions'
%ro(ided that it is not chan"ed in any way and that the !chool Curriculum and !tandards Authority is ac/nowled"ed as the co%yri"ht owner
Co%yin" or communication for any other %ur%ose can be done only within the terms of the Co%yri"ht Act or by %ermission of the !chool Curriculum and !tandards Authority
Co%yin" or communication of any third %arty co%yri"ht material contained in this document can be done only within the terms of the Co%yri"ht Act or by %ermission of the co%yri"ht
owners
Media Production and Analysis: Accredited March 2008 (updated June 2013)For examination 201
200,721208(19
2
http://www.scsa.wa.edu.au/http://www.scsa.wa.edu.au/http://www.scsa.wa.edu.au/ -
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Rati!naleThe media are an im%ortant %art of our cultureThey "i(e us entertainment and information: theytell us stories about oursel(es and others They%roduce wor/s that are en+oyed and a%%reciated byaudiences for their beauty' their entertainment orinterest (alue' their in"enuity and ori"inality Themedia can amuse us' stimulate us' mo(e us and' attimes' u%set or an"er us: but' at the same time'they %ro(o/e discussion and the de(elo%ment ofo%inions' %oints of (iew and (alues Access to awide ran"e of media achie(ements enablesstudents to understand the ca%acity of the mediaand stimulates creati(ity in their own %roductions
The breadth of the Media Production and Analysiscourse outcomes reflects the im%ortance of medias/ills and understandin"s to so many as%ects ofcontem%orary life The media are central toentertainment' information dissemination'
communication and education and so they are offundamental im%ortance in definin" the ways wesee oursel(es and others The media both reflectand sha%e the culture and (alues of their society:thus' media analysis can %ro(ide critical insi"htsinto the culture and (alues of ones own society aswell as an a%%reciation of the (alues of othercultures
The media s%ea/ to audiences and when studyin"media the role of audiences is critical Audiencesare com%osed of com%lex indi(iduals with uni*uehistories' ex%eriences' attitudes and (alues that
they brin" to their (iewin" and listenin" and whichinfluence their inter%retations of media wor/!tudents' as consumers of media' debate theirmedia ex%eriences in the family or %eer context!tudents own cultural bac/"rounds' (alues andmedia ex%eriences are ta/en into account byteachers when de(elo%in" the teachin"7learnin"%ro"rams
)ehind e(ery media %roduct are the %roducers: themen and women in(ol(ed in the desi"n' ma/in"'editin" and final a%%earance of the %roduct These%eo%le ma/e decisions about the intended
audience' the style of the %roduct' the story to betold and the best way to tell it Their wor/ ischaracterised by decisions about what to includeand what to lea(e out Throu"h the creation of theirown media wor/' students ha(e o%%ortunities toen"a"e in this %roduction %rocess The %roductionof media wor/ desi"ned to entertain' inform'communicate or criti*ue enables students todemonstrate their understandin" of conce%ts aswell as their creati(ity and ori"inality Productionalso %ro(ides students with the o%%ortunity to reflecton and discuss their own creati(e wor/' intentionsand outcomes
The modern media are mar/ed by the con(er"enceof communication and information technolo"ies'brou"ht about by di"itisation ;i"itisation ma/es%ossible the con(ersion of a ran"e of differentmedia that enables them to be understood andmani%ulated throu"h a com%uter At the same time'different ty%es of communication ha(e con(er"edThrou"h networ/in"' the com%uter itself hasbecome a medium located somewhere between the
tele%hone and broadcastin"
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Out"!$e +) Res&!nses t! $edia!tudents use critical' social' cultural and aestheticunderstandin"s to res%ond to' reflect on ande(aluate media wor/nowled"e of the technolo"ies' terminolo"y'%roduction styles' %rocesses' s/ills and techni*ues'modes of distribution7transmission' audiences and(iewin"7listenin" contexts associated with differentmedia is fundamental to the understandin" and
%roduction of media wor/
Narrative- "!des and "!nventi!ns?arrati(es are intrinsic to media wor/ and thenarrati(e elements of character' settin"' conflict andresolution are essential com%onents of both fiction'such as musicals and non6fiction "enre' such asdocumentaries Codes and con(entions are toolsused in the construction and deconstruction ofnarrati(es The way they are a%%lied can alsoinfluence the style' such as a(ant6"arde and film
noir Producers construct %referred meanin"s and(iew%oints throu"h the selection of technical'symbolic' written and audio codes' and multi%lemeanin"s are inter%reted by different audiences Anunderstandin" of how selection %rocesses constructmeanin"' realism and (iew%oints in a ran"e of"enres is essential in both analysis and %roductionof media wor/
Re&resentati!nThe conce%t of re%resentation is fundamental to theconstructed nature of all media @e%resentationincludes %rocesses of stereoty%in" throu"h whicho(er6sim%lified re%resentations become naturalised'and (alues become associated with %articularissues and cultural "rou%s
Audien"esAudiences are com%lex "rou%s of %eo%le withhistories' ex%eriences' attitudes and (alues whichthey brin" to their understandin" of media wor/ nowled"e of how (alues areembedded in %articular media styles and content'and reco"nition of the (alues held by differentaudiences' are a%%lied in student media%roductions
Sub"ulturesThe existence of subcultural "rou%s is ofteno(erloo/ed in %o%ular media that tar"et massaudiences An extension of audience studies showshow subcultural "rou%s based on ethnicity' lifestyle'
reli"ion and7or economic status ha(e differentbeliefs and (alues nderstandin" how differentmedia cater for subcultural "rou%s %ro(ides sco%efor ex%erimentation with alternati(e styles
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Past- &resent and e$er'in' trendsEn"a"in" with the media of different times de(elo%san understandin" of the relationshi% between mediawor/' audiences and cultural context Awareness oftechnolo"ies' styles' narrati(es' re%resentationsand (alues from the %ast illustrates the chan"in"nature of the media and of cultural trends' (aluesand audience ex%ectations Bocal' national andinternational media %ro(ide ser(ices for' and im%act
on' %articular communities Consideration is "i(ento the benefits and %otential %roblems associatedwith "lobalisation' includin" its effects on culturalidentity
Pr!du"ti!n "!nte/tMany factors sha%e the style of %roduction and themedia wor/ that are %roduced
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!ta"e # units %ro(ide o%%ortunities to extend/nowled"e and understandin"s in challen"in"academic learnin" contexts
Unit (AMPAThe focus for this unit is &ers!nal e/&erien"eWithin this broad focus' students in(esti"ate mediaex%eriences in their own li(es' %ro"ressin" from
re%resentation of self to the examination ofcharacters' stars and stereoty%es
!tudents are introduced to the lan"ua"e of themedia' learnin" how %articular forms' codes andcon(entions are used to construct fictionalcharacters within stories They examine the mediathat surrounds them !tudents consider howdifferent audiences inter%ret media re%resentationsof %eo%le
!tudents (iew' listen to and analyse common mediawor/ from their e(eryday use They also "enerate
ideas and' with the assistance of their teachers'learn the basic %roduction s/ills and %rocesses asthey a%%ly their /nowled"e and creati(ity in theirteacher directed %roductions
Unit (2MPAThe focus for this unit is intr!du"ti!n t! &!int !#view' a conce%t that under%ins the construction ofall media wor/
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Unit *2MPAThe focus for this unit is &ress and br!ad"astin'throu"h which students further their understandin"of non6fiction media The breadth of this focus allowsteachers to choose learnin" contexts that are ofcontem%orary rele(ance and related to studentsinterests
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Res!ur"esTeacher su%%ort materials are a(ailable on the!chool Curriculum and !tandards Authoritywebsite extranet and can be found atwwwscsawaeduau
0!"ati!nal Edu"ati!nand Trainin'in#!r$ati!nocational Education and Trainin" -ET. isnationally reco"nised trainin" that %ro(ides %eo%lewith occu%ational /nowled"e and s/ills and credittowards' or attainment of' a (ocational educationand trainin" *ualification under the Australianualifications $ramewor/ -A$.
When considerin" ET deli(ery in WACE coursesit is necessary to=
refer to the WACE Manual' !ection =
ocational Education and Trainin"'and
contact education sector7systems
re%resentati(es for information on o%erationalissues concernin" ET deli(ery o%tions inschools
Australian 5uality Trainin' Fra$ew!r1 6A5TF7AT$ is the *uality system that under%ins thenational (ocational education and trainin" sector
and outlines the re"ulatory arran"ements in statesand territories
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Assess$entThe WACE Manual contains essential informationon %rinci%les' %olicies and %rocedures for school6based assessment and WACE examinations thatneeds to be read in con+unction with this document
S"!!l8based assess$ent
The table below %ro(ides details of the assessmentty%es for this course and the wei"htin" ran"e foreach assessment ty%e
Teachers are re*uired to use the assessment tableto de(elo% their own assessment outline for eachunit -or %air of units. of the course
This outline includes a ran"e of assessment tas/sand indicates the wei"htin" for each tas/ and eachassessment ty%e
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9rades!chools re%ort student achie(ement in a com%letedunit at !ta"e 1' 2 or # in terms of "rades Thefollowin" "rades are used=
9rade Inter&retati!nA Excellent achie(ement) Ii"h achie(ement
C !atisfactory achie(ement; Bimited achie(ementE
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UNIT (AMPA
Unit des"ri&ti!nThe unit descri%tion %ro(ides the focus for teachin"the s%ecific unit content
The focus for this unit is &ers!nal e/&erien"eWithin this broad focus' students in(esti"ate mediaex%eriences in their own li(es' %ro"ressin" fromre%resentation of self to the examination ofcharacters' stars and stereoty%es
!tudents are introduced to the lan"ua"e of themedia' learnin" how %articular forms' codes andcon(entions are used to construct fictionalcharacters within stories They examine the mediathat surrounds them !tudents consider howdifferent audiences inter%ret media re%resentationsof %eo%le
!tudents (iew' listen to and analyse common mediawor/ from their e(eryday use They also "enerateideas and' with the assistance of their teachers'learn the basic %roduction s/ills and %rocesses asthey a%%ly their /nowled"e and creati(ity in theirteacher directed %roductions
Su''ested learnin' "!nte/tsWithin the broad area of &ers!nal e/&erien"e'teachers may choose one or more of the su""ested
contexts -this list is not exhausti(e.= T fictions
comics
ma"aKines
ad(ertisin"
(ideo "ames
stars and heroes
Pres"ribed $edia #!r$s!tudents are ex%ected to wor/ within or across atleast two of the followin" media in any year= film'tele(ision' %hoto"ra%hy' %rint media' radio and onlinemedia
Unit "!ntentThis unit includes /nowled"e' understandin"s ands/ills to the de"ree of com%lexity described below
Media lan'ua'e
Media #!r$
introduction to /ey terminolo"y includin" codes
and con(entions and new technolo"ies
%ur%oses and characteristics of familiar fictional
media wor/
familiar (iewin" and listenin" contexts
introduction to basic communication model
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Narrative- "!des and "!nventi!ns
basic narrati(e elements ie character' settin"'
conflict' resolution
common codes and the meanin"s they construct
features and audience ex%ectations of %o%ular
"enres
sim%le editin" techni*ues
Re&resentati!n stars and heroes and the (alues they re%resent
how familiar stereoty%es are constructed
common stereoty%es as short cuts to meanin"
Audien"es
Readers. s!"ial and "ultural e/&erien"es
%ersonal ex%eriences influence media use
ma/in" lin/s between media wor/ and own
ex%eriences
identifyin" the %ur%oses of media wor/ and
relatin" %ur%ose to own readin" context
0alues- attitudes and ide!l!'ies
usin" codes and con(entions to construct (alues
identifyin" (alues in re%resentations
lin/in" (alues in media wor/ to audience (alues
Sub"ultures
identify familiar subcultures
exam%les of familiar subcultures and how they
can be identified
Past- &resent and e$er'in' trends
chan"in" trends of media %latforms
current %o%ular media and "enres
how audiences res%ond and interact with new
media
Pr!du"ti!n "!nte/t
Instituti!ns and inde&endents
%ur%oses of commercial media
%roduction styles and formats
Media use and tar'et audien"e
tar"etin" mass audiences to ensure %rofit %romotin" media %roducts
measurin" the %o%ularity of media wor/3
Cultural "!nte/ts
lin/in" %o%ular media wor/ to a %articular time
and %lace to a%%eal to a mass audience
C!ntr!ls and "!nstraints
classifyin" media %roducts to meet acce%ted
standards
controls and constraints in a familiar media
%roduction context
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S1ills and &r!"esses collectin" information for a s%ecific tas/
awareness of safety when usin" technolo"ies
and resources
team s/ills ie s%ecific role res%onsibilities and
settin" timelines
follows a clear %roduction %rocess ie basic
technical s/ills and %rocesses' basic scri%ts'
storyboards and layouts reflectin" on the %ro"ress of the %roduction
e(aluatin" stren"ths and wea/nesses in the
%roduction
0ET inte'rated units !#"!$&eten"ynits of com%etency may be inte"rated ina%%ro%riate learnin" contexts if all AT$re*uirements are met ?o unit e*ui(alence is
awarded for units of com%etency achie(ed in thisway Please refer to the ET section at the front ofthis syllabus for further information
Assess$entThe three ty%es of assessment in the table beloware consistent with the teachin" and learnin"strate"ies considered to be the most su%%orti(e ofstudent achie(ement of the outcomes in the MediaProduction and Analysis course The table %ro(idesdetails of the assessment ty%e' exam%les of differentways that these assessment ty%es can be a%%lied
and the wei"htin" ran"e for each assessment ty%e
%ei'tin'Sta'e (
Ty&e !# assess$ent
1F2G
Investi'ati!n
@esearch wor/ in which students %lan' conductand communicate an in(esti"ation The findin"smay be communicated in any a%%ro%riate forme" written' oral' "ra%hical' or (ariouscombinations of these
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UNIT (2MPA
Unit des"ri&ti!nThe unit descri%tion %ro(ides the focus for teachin"the s%ecific unit content
The focus for this unit is intr!du"ti!n t! &!int !#view- a conce%t that under%ins the construction of allmedia wor/
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Cultural "!nte/ts
considerin" the needs' interests and (alues of
familiar audiences when constructin" %oint of(iew
ma/in" lin/s between a %articular context and the
%oint of (iew constructed in media wor/
C!ntr!ls and "!nstraints
standards a%%ro%riate to= schools ex%ectations
audience ex%ectations
limitations in a familiar %roduction context ie
access to technolo"y' cost' time
S1ills and &r!"esses collectin" and communicatin" information for a
s%ecific tas/
awareness of safety %rocedures when usin"
technolo"ies and resources
team s/ills ie s%ecific role res%onsibilities and
settin" timelines a%%lies a clear %roduction %rocess ie a%%lyin"
technical s/ills and %rocesses
reflectin" on %roduction %rocesses
e(aluatin" stren"ths and wea/nesses in the
%roduction
0ET inte'rated units !#"!$&eten"ynits of com%etency may be inte"rated in
a%%ro%riate learnin" contexts if all AT$re*uirements are met ?o unit e*ui(alence isawarded for units of com%etency achie(ed in thisway Please refer to the ET section at the front ofthis syllabus for further information
Assess$entThe three ty%es of assessment in the table beloware consistent with the teachin" and learnin"strate"ies considered to be the most su%%orti(e ofstudent achie(ement of the outcomes in the MediaProduction and Analysis course The table %ro(idesdetails of the assessment ty%e' exam%les of differentways that these assessment ty%es can be a%%lied
and the wei"htin" ran"e for each assessment ty%e
%ei'tin'Sta'e (
Ty&e !# assess$ent
1F2G
Investi'ati!n
@esearch wor/ in which students %lan' conductand communicate an in(esti"ation The findin"smay be communicated in any a%%ro%riate forme" written' oral' "ra%hical' or (ariouscombinations of these
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UNIT (CMPA
Unit des"ri&ti!nThe unit descri%tion %ro(ides the focus for teachin"the s%ecific unit content
The focus for this unit is entertain$ent Within thisbroad focus' teachers select learnin" contextsinterestin" to students and build u%on the informalunderstandin"s they ha(e already ac*uired
!tudents are introduced to the lan"ua"e of themedia' learnin" how %articular forms' codes andcon(entions are used to construct stories Theyexamine the %rocess of re%resentation and the way(alues are constructed in media wor/ !tudentsconsider how the cultural ex%eriences of audiencesinfluences their res%onses to media and how mediawor/ are sha%ed by the %roduction context
!tudents (iew' listen to and analyse interestin" andrele(ant media wor/ They also "enerate ideas andlearn the basic %roduction s/ills and %rocesses asthey a%%ly their /nowled"e and creati(ity in%roductions
Su''ested learnin' "!nte/tsWithin the broad area of entertain$ent' teachersmay choose one or more of the su""ested contexts-this list is not exhausti(e.=
ad(ertisin" and ima"e
Iollywood film "enre
commercial and community radio
stereoty%es in %o%ular ma"aKines
ima"es and "ender re%resentation
soa% o%eras
comic s%in6offs
Pres"ribed $edia #!r$s!tudents are ex%ected to wor/ within or across atleast two of the followin" media in any year= film'
tele(ision' %hoto"ra%hy' %rint media' radio and onlinemedia
Unit "!ntentThis unit includes /nowled"e' understandin"s ands/ills to the de"ree of com%lexity described below
Media lan'ua'e
Media #!r$
terminolo"y' technolo"ies and characteristics of
s%ecific media ad(anta"es and limitations of different media
features of commercial and non6commercial
media
(iewin"' readin" and listenin" contexts
audience ex%ectations and use of media
Narrative- "!des and "!nventi!ns
narrati(e elements' structure and "enre
con(entions
"enre reco"nition and audience ex%ectations
technical' symbolic' audio and written codes that
%osition the audience and construct meanin" editin" con(entions
Re&resentati!n
how "rou%s are stereoty%ed in media
why the media use stereoty%es
re%resentations and stereoty%es in different
contexts e" com%arin" %ast and %resentre%resentations
how stars and celebrities are re%resented to
reflect mainstream and subcultural (alues
Audien"esReaders. s!"ial and "ultural e/&erien"es
%ersonal ex%eriences that sha%e own media
%references and the readin" of media wor/
how different audiences use media
how the %ur%ose of the media wor/ and the
readin" context influence audience res%onse andinter%retation
0alues- attitudes and ide!l!'ies
how (alues are de%icted in %o%ular media
throu"h "enre and re%resentations
connectin" (alues in %o%ular media to
mainstream cultural (alues
Sub"ultures
identifyin" subcultures based on cultural
bac/"round' ex%eriences' interests andoccu%ations
re%resentations and stereoty%es associated with
subcultures
Past- &resent and e$er'in' trends
%ast and current %o%ular media and audience
ex%ectations im%act of new technolo"ies and "lobalisation on
audience reach' audiences and media use
Pr!du"ti!n "!nte/t
Instituti!ns and inde&endents
com%arison of commercial and non6commercial
entertainment media in terms of= bud"ets' sources of re(enue' %roduction costs
mar/etin" strate"ies
%roduction styles and formats
Media use and tar'et audien"e
media use by different audiences
tar"etin" mainstream audiences
Media Production and Analysis: Accredited March 2008 (updated June 2013)For examination 201
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measurin" audience use
Cultural "!nte/ts
ma/in" lin/s between %o%ular media wor/ and
their cultural contexts
C!ntr!ls and "!nstraints
ethics in the media
controls in a familiar media %roduction context
S1ills and &r!"esses collectin"' inter%retin" and communicatin"
information within "i(en contexts
safe %rocedures when usin" technolo"ies and
resources
team s/ills ie acti(e listenin"' ma/in" decisions'
"oal6settin"' time mana"ement' %roductionres%onsibilities
a%%lies the %roduction %rocess ie a%%lication of
technical s/ills and %rocesses' sim%le scri%ts and
storyboards or layout desi"n reflectin" on %roduction %rocesses
e(aluatin" stren"ths and wea/nesses in the
%roduction
0ET inte'rated units !#"!$&eten"ynits of com%etency may be inte"rated ina%%ro%riate learnin" contexts if all AT$re*uirements are met ?o unit e*ui(alence is
awarded for units of com%etency achie(ed in thisway Please refer to the ET section at the front ofthis syllabus for further information
Assess$entThe three ty%es of assessment in the table beloware consistent with the teachin" and learnin"strate"ies considered to be the most su%%orti(e ofstudent achie(ement of the outcomes in the MediaProduction and Analysis course The table %ro(idesdetails of the assessment ty%e' exam%les of differentways that these assessment ty%es can be a%%lied
and the wei"htin" ran"e for each assessment ty%e
%ei'tin'Sta'e (
Ty&e !# assess$ent
1F2G
Investi'ati!n
@esearch wor/ in which students %lan' conductand communicate an in(esti"ation The findin"smay be communicated in any a%%ro%riate forme" written' oral' "ra%hical' or (ariouscombinations of these
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UNIT (DMPA
Unit des"ri&ti!nThe unit descri%tion %ro(ides the focus for teachin"the s%ecific unit content
The focus for this unit is in#!tain$ent' a term usedto describe non6fiction media "enre that a%%ear tobe real but are constructed in such a way that theyattract and entertain audiences
Within this broad focus students ha(e theo%%ortunity to choose from a ran"e of non6fictionmedia styles and "enres and examine ways in whichcodes' con(entions and techni*ues are used todramatise and re6%resent reality while at the sametime en"a"in" and informin" audiences
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C!ntr!ls and "!nstraints
constraints in commercial and non6commercial
media
audiences (alues im%actin" content
S1ills and &r!"esses in(esti"atin"' assessin" and communicatin"
information within "i(en contexts
safe %rocedures when usin" technolo"ies andresources
team s/ills ie collaboration and ne"otiation
within the team' "oal6settin"' time mana"ement'%roduction res%onsibilities
a%%lies the %roduction %rocess ie %re6
%roduction' %roduction and %ost6%roduction roles's/ills and %rocesses
reflectin" on media %roduction %rocesses
e(aluatin" stren"ths and wea/nesses within the
%roduction
0ET inte'rated units !#"!$&eten"ynits of com%etency may be inte"rated ina%%ro%riate learnin" contexts if all AT$re*uirements are met ?o unit e*ui(alence isawarded for units of com%etency achie(ed in thisway Please refer to the ET section at the front ofthis syllabus for further information
Assess$entThe three ty%es of assessment in the table beloware consistent with the teachin" and learnin"strate"ies considered to be the most su%%orti(e ofstudent achie(ement of the outcomes in the MediaProduction and Analysis course The table %ro(idesdetails of the assessment ty%e' exam%les of differentways that these assessment ty%es can be a%%lied
and the wei"htin" ran"e for each assessment ty%e
%ei'tin'Sta'e (
Ty&e !# assess$ent
1F2G
Investi'ati!n
@esearch wor/ in which students %lan' conductand communicate an in(esti"ation The findin"smay be communicated in any a%%ro%riate forme" written' oral' "ra%hical' or (ariouscombinations of these
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UNIT *AMPA
Unit des"ri&ti!nThe unit descri%tion %ro(ides the focus for teachin"the s%ecific unit content
The focus for this unit is &!&ular "ulture3 Thisin(ol(es identifyin" what is meant by %o%ularculture and considerin" the ty%es of media' ideasand audiences from which %o%ular culture e(ol(es!tudents (iew' listen to and analyse a ran"e of%o%ular media' de(elo% their own ideas' learn%roduction s/ills and a%%ly their understandin"s ands/ills in creatin" their own %roductions
There are many as%ects of %o%ular culture that canbe used to %ro(ide students with interestin" andrele(ant learnin" contexts' and an o%%ortunity toex%lore how audiences consume %o%ular media
Teachers should select learnin" contexts that arefamiliar to students or %ro(ide stimulation and newex%eriences
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mar/etin" strate"ies to tar"et s%ecific audiences
lin/s between tar"et audiences and "enres
Cultural "!nte/ts
effect of other cultures media on the (alues and
re%resentations in media
lin/in" %o%ular media to the Australian cultural
context
the im%act of American or )ritish or other
international media on Australian media
C!ntr!ls and "!nstraints
effect of bud"ets on technolo"ies' %roduction
%ersonnel' style of %roduction
censorshi% and classification and im%act on
audience (alues and ex%ectations
S1ills and &r!"esses in(esti"atin" and analysin" media
/nowled"e and a%%lication of safety %rocedures
%roduction s/ills ie inde%endent mana"ement of
time and technolo"ies' mana"ement of teammembers' ne"otiatin" and ada%tin" %roduction%rocesses' identifyin" %roblems and a%%lyin"a%%ro%riate solutions
fulfillin" defined %roduction roles
im%lementin" %roduction %rocesses based on
%ro%osals' scri%ts and %lans
usin" con(entional "enres' styles and
con(entions
reflectin" on the %roduction %rocess
e(aluatin" own and others %roductions ie %eer
and7or %rofessional
0ET inte'rated units !#"!$&eten"ynits of com%etency may be inte"rated ina%%ro%riate learnin" contexts if all AT$re*uirements are met ?o unit e*ui(alence isawarded for units of com%etency achie(ed in thisway Please refer to the ET section at the front ofthis syllabus for further information
Assess$entThe three ty%es of assessment in the table beloware consistent with the teachin" and learnin"strate"ies considered to be the most su%%orti(e ofstudent achie(ement of the outcomes in the MediaProduction and Analysis course The table %ro(idesdetails of the assessment ty%e' exam%les of differentways that these assessment ty%es can be a%%lied
and the wei"htin" ran"e for each assessment ty%e
%ei'tin'Sta'e *
Ty&e !# assess$ent
20F#0G
Investi'ati!n
@esearch wor/ in which students %lan' conductand communicate an in(esti"ation The findin"smay be communicated in any a%%ro%riate forme" written' oral' "ra%hical' or (ariouscombinations of these
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UNIT *2MPA
Unit des"ri&ti!nThe unit descri%tion %ro(ides the focus for teachin"the s%ecific unit content
The focus for this unit is &ress and br!ad"astin'throu"h which students further their understandin"of non6fiction media The breadth of this focus allowsteachers to choose learnin" contexts that are ofcontem%orary rele(ance and related to studentsinterests
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Narrative- "!des and "!nventi!ns
narrati(e con(entions in media wor/
codes and con(entions to construct realism
constructin" %referred meanin"s' (alues and
%oint of (iew
Re&resentati!n
re%resentation of minority "rou%s
stereoty%es as +ud"mental re%resentations thatser(e the interests of %articular "rou%s
connectin" stereoty%es to the cultural context
selection %rocesses includin" sources of
information' %resentation style' selection'omission and em%hasis
re%resentation of issues
Audien"es
Readers. s!"ial and "ultural e/&erien"es
social %ractices and cultural ex%eriences that
influence the readin" of media wor/
how different contexts influence the %oint of (iew
of media wor/
0alues- attitudes and ide!l!'ies
chan"in" (alues and re%resentations
interrelationshi% between (alues' %roducers and
audiences
mainstream and subcultural (alue systems
Sub"ultures
com%arin" re%resentations in media wor/
%roduced for mainstream and minority audiences
cult fi"ures and subcultural (alues
Past- &resent and e$er'in' trends
current trends in media
technolo"ical trends
"lobal access and issues of %ri(acy and
accuracy
Pr!du"ti!n "!nte/t
Instituti!ns and inde&endents
characteristics' benefits and limitations of
concentrated media ownershi% characteristics' benefits and limitations of
inde%endent media %roduction
Media use and tar'et audien"e
access and media use by audiences
Cultural "!nte/ts
com%arin" cultural influences on media wor/
cultural factors that brin" about chan"es in media
style and content
C!ntr!ls and "!nstraints constraints im%osed by mainstream and minority
audiences
ethical issues and le"al conse*uences
censorshi% and self6re"ulation
effects of %olitical %ressures on the re%ortin" of
issues
%rofessional codes of beha(iour
S1ills and &r!"esses in(esti"atin"' analysin" and e(aluatin" media
inde%endent a%%lication of safety %rocedures in
all %roduction contexts
%roduction s/ills ie inde%endent mana"ement of
time and technolo"ies' mana"ement of teammembers' ne"otiatin" and ada%tin" %roduction%rocesses' identifyin" %roblems and a%%lyin"a%%ro%riate solutions
refinin" s/ills within defined %roduction roles
im%lementin" %roduction %rocesses based on
%ro%osals and %lans
mani%ulatin" "enres' styles and con(entions
reflectin" on the %roduction %rocess
e(aluatin" own and others %roductions ie %eerand7or %rofessional
0ET inte'rated units !#"!$&eten"ynits of com%etency may be inte"rated ina%%ro%riate learnin" contexts if all AT$re*uirements are met ?o unit e*ui(alence isawarded for units of com%etency achie(ed in thisway Please refer to the ET section at the front of
this syllabus for further information
Media Production and Analysis: Accredited March 2008 (updated June 2013)For examination 201
2#
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Assess$entThe three ty%es of assessment in the table beloware consistent with the teachin" and learnin"strate"ies considered to be the most su%%orti(e ofstudent achie(ement of the outcomes in the MediaProduction and Analysis course The table %ro(idesdetails of the assessment ty%e' exam%les of differentways that these assessment ty%es can be a%%lied
and the wei"htin" ran"e for each assessment ty%e
%ei'tin'Sta'e *
Ty&e !# assess$ent
20F#0G
Investi'ati!n
@esearch wor/ in which students %lan' conductand communicate an in(esti"ation The findin"smay be communicated in any a%%ro%riate forme" written' oral' "ra%hical' or (ariouscombinations of these
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intended audiences Narrative- "!des and "!nventi!ns
non6realist narrati(es
multi%le %lots' multi%le (iew%oints' mani%ulation
of narrati(e structure' chronolo"ical order
codes' con(entions and aesthetic (alues
Re&resentati!n
%atterns of re%resentation
re%etition and naturalisation of stereoty%es social %roblems arisin" from stereoty%in"
Audien"es
Readers. s!"ial and "ultural e/&erien"es
how %ersonal (alues and beliefs influence the
readin" and inter%retation of media wor/includin" communication theories
de(elo%in" audience %rofiles based on cultural
ex%eriences' (alues and beliefs
how different contexts or intended use of media
wor/ influence inter%retations
0alues- attitudes and ide!l!'ies
cultural contexts that contribute to audience
(alues and readin" of media wor/
(alues in the %roduction and content of
ex%erimental and alternati(e media wor/
Sub"ultures
iconic fi"ures and the (alues they embody
Past- &resent and e$er'in' trends
chan"in" audiences' ex%ectations and (alues
im%act of "lobal interconnectedness onindi(iduals and communities
Pr!du"ti!n "!nte/t
Instituti!ns and inde&endents
media industry issues such as the %rofit moti(e
and dominance of mainstream media institutions
Media use and tar'et audien"e
aesthetics' %ersonal ex%ression and niche
audiences
the im%act of media access and interaction onsocieties and indi(iduals
Cultural "!nte/ts
com%arin" media aesthetics in different cultural
and historical contexts
cultural and ideolo"ical influences that ha(e
contributed to chan"es in media
C!ntr!ls and "!nstraints
re"ulations and ethical %ositions that sha%e
media for %articular audiences
formal and informal censorshi%
im%act of bud"et constraints
Media Production and Analysis: Accredited March 2008 (updated June 2013)For examination 201
2
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S1ills and &r!"esses a%%lyin" formal %rocesses and selectin"
a%%ro%riate strate"ies to communicate ideas
inde%endent mana"ement of safety %rocedures
in all %roduction situations
%roduction s/ills ie inde%endent mana"ement of
time and technolo"ies' mana"ement of teammembers' ne"otiatin" and ada%tin" %roduction
%rocesses' antici%atin" %roblems and a%%lyin"effecti(e solutions
effecti(ely a%%lyin" s/ills within the defined
%roduction roles
ex%erimentin" and mani%ulatin" "enres' styles
and con(entions
critically reflectin" on %roduction %ro"ress
critically e(aluatin" own and others %roductions
ie %eer and7or %rofessional
Assess$entThe three ty%es of assessment in the table beloware consistent with the teachin" and learnin"strate"ies considered to be the most su%%orti(e ofstudent achie(ement of the outcomes in the MediaProduction and Analysis course The table %ro(idesdetails of the assessment ty%e' exam%les of differentways that these assessment ty%es can be a%%lied
and the wei"htin" ran"e for each assessment ty%e
%ei'tin'Sta'e +
Ty&e !# assess$ent
20F#0G
Investi'ati!n
@esearch wor/ in which students %lan' conductand communicate an in(esti"ation The findin"smay be communicated in any a%%ro%riate forme" written' oral' "ra%hical' or (ariouscombinations of these
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UNIT +2MPA
Unit des"ri&ti!nThe unit descri%tion %ro(ides the focus for teachin"the s%ecific unit content
The focus for this unit is &!wer and &ersuasi!n'which may ran"e from the seducti(e nature of%o%ular media to %ro%a"anda and %olitical%ersuasion
Throu"h this broad focus' students extend theirunderstandin" of both fiction and non6fiction media'examinin" the way the media is able to reflect'challen"e and sha%e (alues' beliefs and ideolo"iesThey (iew' listen to and critically analyse a ran"e ofmedia wor/' considerin" the %ur%oses and (alues of%roducers and audiences
They synthesise a ran"e of ideas' s/ills and%rocesses to create their own media %roductionsthat ex%ress their (iews and show a distinct flair or%ersonal style
Su''ested learnin' "!nte/tsWithin the broad area of &!wer and &ersuasi!n'teachers may choose one or more of the su""estedcontexts -this list is not exhausti(e.=
documentary styles and traditions
re%ortin" world e(ents
local and national media industries
media in other cultures
%olitics and %ro%a"anda
ima"e and %ower
Pres"ribed $edia #!r$s!tudents are ex%ected to wor/ within or across atleast two of the followin" media in any year= film'tele(ision' %hoto"ra%hy' %rint media' radio and onlinemedia
Unit "!ntent
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S1ills and &r!"esses a%%lyin" formal %rocesses and selectin"
a%%ro%riate strate"ies to communicate ideas
inde%endent mana"ement of safety %rocedures
in all %roduction situations
%roduction s/ills ie inde%endent mana"ement
of time and technolo"ies' mana"ement of teammembers' ne"otiatin" and ada%tin" %roduction
%rocesses' antici%atin" %roblems and a%%lyin"effecti(e solutions
effecti(ely a%%lyin" s/ills within defined
%roduction roles
ex%erimentin" and mani%ulatin" "enres' styles
and con(entions
critically reflectin" on %roduction %ro"ress
critically e(aluatin" own and others %roductions
ie %eer and7or %rofessional
Assess$entThe three ty%es of assessment in the table beloware consistent with the teachin" and learnin"strate"ies considered to be the most su%%orti(e ofstudent achie(ement of the outcomes in the MediaProduction and Analysis course The table %ro(idesdetails of the assessment ty%e' exam%les ofdifferent ways that these assessment ty%es can be
a%%lied and the wei"htin" ran"e for eachassessment ty%e
%ei'tin'Sta'e +
Ty&e !# assess$ent
20F#0G
Investi'ati!n
@esearch wor/ in which students %lan' conductand communicate an in(esti"ation The findin"smay be communicated in any a%%ro%riate form-e" written' oral' "ra%hical' or (ariouscombinations of these.
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E/a$inati!n detailsSta'e * and Sta'e +
Media Production and Analysis: Accredited March 2008 (updated June 2013)For examination 201
2H
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Media Pr!du"ti!n and Analysis%ritten e/a$inati!n desi'n brie#
Sta'e *
The Media Production and Analysis examination com%rises a written examination worth 0G of the totalexamination score and a %ractical -%roduction. examination worth 0G of the total examination score
Ti$e all!wed@eadin" time before commencin" wor/= ten minutesWor/in" time for %a%er= two and a half hours
Per$issible ite$s!tandard items= %ens -blue7blac/ %referred.' %encils -includin" coloured.' shar%ener' correction fluid7ta%e'
eraser' ruler' hi"hli"hters!%ecial items= nil
Additi!nal in#!r$ati!n!timulus materials for the examination will be %ro(ided to %artici%atin" schools around Wee/ ,' Term # of theexamination year
A source boo/let containin" stills from the stimulus materials ;; will be su%%lied in the examination
Se"ti!n Su&&!rtin' in#!r$ati!n
Se"ti!n OneS!rt answer
Part A) Sti$ulus $aterial
20G of the total examination
Three *uestions from a choice of f i(e *uestions
!u""ested wor/in" time= D0 minutes
The candidate will be re*uired to res%ond to' reflect on and e(aluatemedia in relation to media lan"ua"es' audiences and %roduction contextsby res%ondin" to stimulus materials which include a ran"e of media
uestions will refer to %re6released stimulus materials
uestions may be scaffolded to outline ex%ectations and enable thecandidate to address all as%ects of the *uestions
The candidates short answers could include headin"s and subheadin"s:hi"hli"htin" of rele(ant /ey %oints: lists and dot %oints: dia"rams ands/etches
Se"ti!n OneS!rt answer
Part 2) Media "!n"e&ts
10G of the total examination
Three' four or fi(e *uestions
!tudents must answer all *uestions
!u""ested wor/in" time= #0 minutes
The candidate will be as/ed to identify and describe /ey Media conce%tsrelatin" to wor/ studied throu"hout the year
uestions may be scaffolded to outline ex%ectations and enable thecandidate to address all as%ects of the *uestions
The candidates short answers could include headin"s and subheadin"s:hi"hli"htin" of rele(ant /ey %oints: lists and dot %oints: dia"rams and
s/etches
Se"ti!n Tw!E/tended answer
20G of the total examination
&ne *uestion from a choice of three *uestions
!u""ested wor/in" time= D0 minutes
The candidate will be as/ed to identify' describe' analyse and7or e(aluatethe relationshi% between the media and the contexts within which theyo%erate and the role of the media in reflectin" and sha%in" (alues
uestions will refer to wor/ studied throu"hout the year
uestions are scaffolded to outline ex%ectations and enable the candidateto address all as%ects of the *uestions
Extended answers include but are not limited to con(entional essayformat The candidate could use dia"rams' s/etches' lists and dot %oints
Media Production and Analysis: Accredited March 2008 (updated June 2013)For examination 201
#0
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Media Pr!du"ti!n and AnalysisPra"ti"al 6&r!du"ti!n7 e/a$inati!n desi'n brie#
Sta'e *
The Media Production and Analysis examination com%rises a written examination worth 0G of the totalexamination score and a %ractical -%roduction. examination worth 0G of the total examination score
Pr!vided by te "andidate&ne com%leted %roductionA com%leted Practical -%roduction. submission co(er sheetA si"ned ;eclaration of AuthenticityA maximum fi(e %a"e ;ocumentation of Production Process
Sub$issi!n Su&&!rtin' in#!r$ati!n
Individual d!"u$entati!n !# &r!du"ti!n&r!"esses
The candidate will submit u% to fi(e %a"es in len"th -le"ible sin"le6sidedA4 %a"es. a document which demonstrates the candidates understandin"and a%%lication of the %roduction %rocess The followin" areas must bediscussed within the documentation=
a rationale outlinin" the intent of the %roduction and its connection to
audience context -no more than 100 words.
%re6%roduction %rocess includin" e(idence of %lannin" and research a%%lication of %roduction s/ills -includin" %rimary and secondary
roles.
reflection and e(aluation of the %roduction
Candidates can include other materials' for exam%le' an annotated scri%t'+ournal entries' storyboards or screen ca%tures' %ro(idin" the totaldocumentation does not exceed fi(e %a"es
Pr!du"ti!n"!i"esThe %roductionwill consist of!neof the
followin"=
Audi!visual &r!du"ti!n;uration=between #F minutes
Onecom%leted %roduction that can be (iewed between + but n! $!retan : $inutes durati!nCandidates are re*uired to nominate a %rimary and secondary %roductionrole7s which will be assessed within the %roductionThe %roduction may include but is not restricted to film' tele(ision or
animationProductions to be submitted on );6@' ;; or !) $ile formats must beca%able of bein" %layed in BC Media Player -www(ideolanor".
Radi! &r!du"ti!n;uration=between #F minutes
Onecom%leted %roduction that can be heard between + but n! $!retan : $inutes durati!nCandidates are re*uired to nominate a %rimary and secondary %roductionrole7s which will be assessed within the %roductionThe %roduction may include but is not restricted to "enres such asdocumentary' current affairs' news' s%orts %ro"ram' drama or tal/6bac/Productions to be submitted on ;;' C; or !) $ile formats must beca%able of bein" %layed in BC Media Player -www(ideolanor".
Online &r!du"ti!n;uration=
between #F minutes
Onecom%leted %roduction that can be (iewed between + but n! $!retan : $inutes durati!n
The %roduction may include but is not restricted to forms such as acom%uter "ame or websiteProductions to be submitted on ;;' C; or !) and able to be %layed ona web browser
Print &r!du"ti!nBen"th=no more than , A# %a"es
Onecom%leted %roduction of n! $!re tan ; A+ &a'esThe %roduction may include %a"es or %ieces from media suchasnews%a%ers' ma"aKines' cartoons' %osters or ad(ertisementsPrint %roductions may be submitted on ;;' C; or !) The %a"es mustnot exceed A# in siKe if %rinted
P!t!'ra&y?o more than , %hoto"ra%hs
Onecom%leted %roduction of n! $!re tan ; &!t!'ra&s -with orwithout text and7or ca%tions.The %roduction may include but is not restricted to "enres such as%hoto+ournalism' documentary %hoto"ra%hy or %hoto"ra%hic art
Photo"ra%hs may be submitted on ;;' C; or !)' or mounted on li"htcard to ensure trans%ortability The card must not exceed A# in siKe
Media Production and Analysis: Accredited March 2008 (updated June 2013)For examination 201
#1
http://www.videolan.org/http://www.videolan.org/http://www.videolan.org/http://www.videolan.org/http://www.videolan.org/http://www.videolan.org/ -
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Media Pr!du"ti!n and Analysis%ritten e/a$inati!n desi'n brie#
Sta'e +
The Media Production and Analysis examination com%rises a written examination worth 0G of the totalexamination score and a %ractical -%roduction. examination worth 0G of the total examination score
Ti$e all!wed@eadin" time before commencin" wor/= ten minutesWor/in" time for %a%er= two and a half hours
Per$issible ite$s!tandard items= %ens -blue7blac/ %referred.' %encils -includin" coloured.' shar%ener' correction fluid7ta%e'
eraser' ruler' hi"hli"hters!%ecial items= nil
Additi!nal in#!r$ati!n!timulus materials for the examination will be %ro(ided to %artici%atin" schools around Wee/ ,' Term # of theexamination year
A source boo/let containin" stills from the stimulus materials ;; will be su%%lied in the examination
Se"ti!n Su&&!rtin' in#!r$ati!n
Se"ti!n OneS!rt answer
1G of the total examination
Three *uestions from a choice of six *uestions
!u""ested wor/in" time= 4 minutes
The candidate will be re*uired to res%ond to stimulus materials in relationto media lan"ua"es' audiences and %roduction contexts
All *uestions will refer to %re6released stimulus materials
The candidates short answers could include headin"s and subheadin"s:hi"hli"htin" of rele(ant /ey %oints: lists and dot %oints: dia"rams ands/etches
Se"ti!n Tw!E/tended answer
#G of the total examination
Two *uestions from a choice of fi(e *uestions
!u""ested wor/in" time= 10 minutes
The candidate will be as/ed to critically analyse and e(aluate therelationshi% between the media and the contexts within which theyo%erate and the role of the media in reflectin" and sha%in" (alues
uestions will refer to wor/ studied throu"hout the year
uestions may be scaffolded to outline ex%ectations and enable thecandidate to address all as%ects of each *uestion
Extended answers include but are not limited to con(entional essayformat The candidate could use dia"rams' s/etches' lists and dot %oints
Media Production and Analysis: Accredited March 2008 (updated June 2013)For examination 201
#2
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Media Pr!du"ti!n and AnalysisPra"ti"al 6&r!du"ti!n7 e/a$inati!n desi'n brie#
Sta'e +
The Media Production and Analysis examination com%rises a written examination worth 0G of the totalexamination score and a %ractical -%roduction. examination worth 0G of the total examination score
Pr!vided by te "andidate&ne com%leted %roductionA com%leted Practical -%roduction. submission co(er sheetA si"ned ;eclaration of AuthenticityA maximum fi(e %a"e ;ocumentation of Production Process
Sub$issi!n Su&&!rtin' in#!r$ati!n
Individual d!"u$entati!n !# &r!du"ti!n&r!"esses
The candidate will submit u% to fi(e %a"es in len"th -le"ible sin"le6sidedA4 %a"es. a document which demonstrates the candidates understandin"and a%%lication of the %roduction %rocess The followin" areas must bediscussed within the documentation=
a rationale outlinin" the intent of the %roduction and its connection to
audience context -no more than 200 words.
%re6%roduction %rocess includin" e(idence of %lannin" and research a%%lication of %roduction s/ills -includin" %rimary and secondary
roles.
reflection and e(aluation of the %roduction
Candidates can include other materials' for exam%le' an annotated scri%t'+ournal entries' storyboards or screen ca%tures' %ro(idin" the totaldocumentation does not exceed fi(e %a"es
Pr!du"ti!n"!i"esThe %roductionwill consist of!neof the
followin"=
Audi!visual &r!du"ti!n;uration=no more than minutes
Onecom%leted %roduction that can be (iewed in n! $!re tan : $inutesdurati!nCandidates are re*uired to nominate a %rimary and secondary %roductionrole7s which will be assessed within the %roductionThe %roduction may include but is not restricted to film' tele(ision or
animationProductions to be submitted on );6@' ;; or !) $ile formats must beca%able of bein" %layed in BC Media Player -www(ideolanor".
Radi! &r!du"ti!n;uration=no more than minutes
Onecom%leted %roduction that can be heard in n! $!re tan : $inutesdurati!nCandidates are re*uired to nominate a %rimary and secondary %roductionrole7s which will be assessed within the %roductionThe %roduction may include but is not restricted to "enres such asdocumentary' current affairs' news' s%orts %ro"ram' drama or tal/6bac/Productions to be submitted on ;;' C; or !) $ile formats must beca%able of bein" %layed in BC Media Player -www(ideolanor".
Online &r!du"ti!n;uration=
no more than minutes
Onecom%leted %roduction that can be (iewed in n! $!re tan : $inutesdurati!n
The %roduction may include but is not restricted to media such as acom%uter "ame or website Productions to be submitted on ;;' C; or!) and able to be %layed on a web browser
Print &r!du"ti!nBen"th=no more than 10 A# %a"es
Onecom%leted %roduction of n! $!re tan (< A+ &a'esThe %roduction may include %a"es or %ieces from media suchasnews%a%ers' ma"aKines' cartoons' %osters or ad(ertisementsPrint %roductions may be submitted on ;;' C; or !) The %a"es mustnot exceed A# in siKe if %rinted
P!t!'ra&y?o more than 10 %hoto"ra%hs
Onecom%leted %roduction of n! $!re tan (< &!t!'ra&s -with orwithout text and7or ca%tions.The %roduction may include but is not restricted to "enres such as%hoto+ournalism'documentary %hoto"ra%hy or %hoto"ra%hy as artPhoto"ra%hs may be submitted on ;;' C; or !)' or mounted on li"ht
card to ensure trans%ortability The card must not exceed A# in siKe
Media Production and Analysis: Accredited March 2008 (updated June 2013)For examination 201
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A&&endi/ () 9rade des"ri&ti!ns
Media Production and Analysis: Accredited March 2008 (updated June 2013)+Appendix 1For examination 201
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9rade des"ri&ti!nsMedia Pr!du"ti!n and AnalysisSta'e (
A ;iscusses how information and a ran"e of codes and con(entions are selected and used to constructnarrati(es' %referred meanin"s' stereoty%es and7or (iew%oints' and describes as%ects of media wor/ thatwill a%%eal to audiences
Performs %roduction roles res%onsibly' selectin" and usin" s/ills' technolo"ies' codes and con(entions to
construct narrati(es' %referred meanin"s' re%resentations and7or (iew%oints Ada%ts %lans and %rocesseswhen %articular %roblems are encountered durin" %roduction
;iscusses lin/s between media wor/ and cultural contexts' "i(in" exam%les of historical e(ents' social andtechnolo"ical trends and7or cultural (alues that ha(e influenced the style or content of media wor/
;iscusses cultural ex%eriences and (alues that influence the readin" of media wor/ by different audiences'and %ro(ides detailed exam%les and reasons for shared and alternati(e readin"s
;iscusses the effect of some s%ecific controls and constraints o%eratin" in the media %roduction context'referrin" to own %roductions and those of others @efers s%ecifically to exam%les such as technolo"ies andteam s/ills' bud"ets' deadlines' school codes of beha(iour and audience ex%ectations
)
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9rade des"ri&ti!nsMedia Pr!du"ti!n and AnalysisSta'e *
A Analyses how selection %rocesses and a wide ran"e of codes and con(entions are used to construct%referred meanin"s' re%resentations' (iew%oints and (alues in media wor/ Analyses how (arious as%ectsof media wor/ will connect to audiences and their (aluesProduces *uality media wor/' %erformin" a ran"e of s/ills' fulfillin" /ey res%onsibilities and mani%ulatin"
codes and con(entions in own media %roductions to construct narrati(es' %referred meanin"s're%resentations and (iew%oints that reinforce or challen"e audience (alues !ol(es un%redictable%roblems that arise durin" %roductionMa/es clear connections between media wor/ and cultural contexts' referrin" to the influence of contextualfactors such as historical e(ents' social attitudes and cultural (aluesAnalyses how shared cultural ex%eriences and (alues influence the readin" of media wor/ and discussesexam%les of %articular audiences or subcultural "rou%s who ma/e alternati(e readin"s
Analyses a ran"e of controls and constraints that influence media %roduction in %ersonal and %rofessionalcontexts !%ecifically discusses exam%les such as technolo"ies' school7com%any ethos and ex%ectations'bud"et' time limitations' censorshi% and audience ex%ectations
2 ;iscusses how the selection of information and the use of a ran"e of codes and con(entions construct%referred meanin"s' re%resentations' (iew%oints and7or (alues Ex%lains as%ects of media wor/ that willa%%eal to audiencesPerforms %roduction roles' fulfillin" res%onsibilities' selectin" and usin" s/ills' technolo"ies' codes andcon(entions to construct narrati(es' meanin"s' re%resentations and (iew%oints Ada%ts %lans and%rocesses when %articular %roblems are encountered durin" %roduction
;iscusses and %ro(ides exam%les of some historical e(ents' social attitudes and (alues that ha(einfluenced the content or style of media wor/;escribes cultural ex%eriences and (alues that influence the readin" of media wor/ and %ro(ides someexam%les and reasons for shared and alternati(e readin"s;iscusses the effect of s%ecific controls and constraints o%eratin" in the media %roduction context'referrin" to own %roductions and those of others Ex%lains exam%les such as technolo"ies' bud"et'deadlines and team s/ills
C
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9rade des"ri&ti!nsMedia Pr!du"ti!n and AnalysisSta'e +
A Critically analyses and e(aluates the selection and mani%ulation of information' codes and con(entions inmedia wor/ and e(aluates how %referred meanin"s' re%resentations' (iew%oints and (alues connect toaudiences and their (alues