How media producers create products for specific audiences?

As a media producer you would go through process, where you would receive audience responses on your product.

Focus groups: is a group of people who are gathered together to give their personal thoughts about the product.

Audience panels: a number of people are selected [about 3 or 4] to give the constraints and strengths of the product and suggest improvements.

Trailing and testing: the product would go through a process where experiments would be conducted, giving a variety which will help the producer by choosing the best product.

Reviews: the public will comment stating the pros and cons of the product and the overall rating.

Complaints: customers will phone or email, if they’re unsatisfied with the product and may request amendments for the product.

Britain`s Got Talent is a British talent show which started in June 2007, it consists of 4 judges and the members from the public audition to succeed into the rounds and win.

• Britain`s Got Talent is a family show that is aimed at all the demographic audiences, as the content has variety of talent from all different ages, gender and race.

• Media producers tend to research when this particular audience will be free and together as a family and what day.

• The visuals of funny, embarrassing and talented are fundamental, so it engages with the audience and keeps their attention submitted towards the screen.

• The presenters Ant and Dec sometimes engage with the viewers by the use of direct mode of address, and the language is informal because the viewers will feel disinterested, as the lack of humour condensates from the show if you use formal English, because it sets a serious tone.

• Another key point is the audio in the background which sometimes a non-diegetic track is placed in post-production on a particular insert on the sequence, making it more effective, so it would express emotion from the viewers such as laughter and amazement.

• Media producers use audio as a big contributor, so it would play on the viewers minds leading them to convey emotions, such as; happy, sad and etc.

• Symbolic items like clothes from varies contestants demonstrates the variety and freedom.

• Camera shots like close ups on the presenters, judges, acts and sometimes audiences are shot to direct the viewers attention and it informs them of their body language when dialogue is being exchanged.

• Wide shots of the surroundings are shot, when an act has finished their performance to notify the viewers of the audiences reaction.

• Also another item that the viewers don’t take to account is the Union Jack which represents everyone in Britain, this is done to welcome everyone.

Coronation street is a British TV soap which first broadcasted on the 9th December 1960.

• Coronation Street is a soap opera that is aimed at mainly housewives with children from all demographic classes.

• Media producers tend to include social problems that the viewers can relate to, for example; relationships- the sheer volume of it is expressed in many of the programmes narratives and sometimes the female characters tend to take up most of the soaps duration.

• Soap lets the viewers talk and give their opinions which is quite popular thing women do as they love to gossip.

• Time is an essential in getting to know when your audience is free. Women who have children are busy throughout the day with household chores and looking after their children, but around 7:00pm- 9:00pm they see it their spare time, where their children have settled down. And the mum`s will flick through the channels to tune in.

• Even though lots of genre is available to watch, women will always be in favour of soaps, as I have mentioned above, giving them the green light to gossip and to relate to past events either personal or public.

• The language is formal as its reflecting on day to day life, also it exclusive, indirect mode of address, as the producers are aiming at certain group[housewives] and the dialogue is presented in a certain, where the viewers are their to watch.

• The title sequence is homely with the use of panning in and out shots of the street and houses, which invites the viewers to tune in.

• Symbolic items such as different clothing from varies characters informs viewers of their personality. And normally fashion and appearance triggers women to give a sum up of what they think of this individual.

• Also the Rovers Return the main symbolic item as it brings in the community from different aspects of life.

• Camera shots; a variety of shots are used especially close ups in soaps, so the viewers can sense emotion and the body language from the characters.

Match Of The Day is football show that highlights the main part of the football matches in the premier league .

• Match Of The Day is aimed at men in general from a whole range social classes and age. Sports one of the main genres that brings all the classes together, as males tend to be competitive and sporty.

• They are less inclined to favour another genre and tend to quite predictable in their preferences. From identify their qualities you would be able to know what they like.

• Undoubtedly, it plays a certain role in their lives, with the majority mentioning this genre in their day to day life.

• The colours red which was used in title of the programme and the background in the studio is used to attract viewers attention and highlight the “important” clips of a football match.

• This show is more of scripted programme in terms of the presenters having to bring up a particular subject, next discuss from their own opinions and then show the visual highlights form this match.

• The language is informal as this topic is an entertainment and the use of exclusive and indirect mode of address highlights that the fact of the matter is there are 3 presenters voicing their dialogue and visuals are displayed at this certain audience[males].

• Camera shots; close ups, medium shots and wide shots are used in the show to cover the right angle, making it appear more comfortable for the viewer to watch.

• Symbolic items like clothing; football t-shirts and shorts, trainers and suits, relates to men's fashion wear.

Scooby Doo is an American animated cartoon which was first created in 1969.

• Scooby Doo is aimed at children aged 7-11 years old, both genders as the content has been set out with equality of both genders by have 2 boys, 2 girls and a dog who solve crimes.

• The narratives are creatively constructed with child-like humour and most importantly the language is informal, as kids tend to know a certain range of vocabulary, which is understandable for them.

• Exclusive, indirect mode of address is used because it’s a narrative where the specific audience[children]would only need to watch.

• Colours are the most effective in grabbing the kids attention, as a variety of bright, vibrant colours makes the visuals extract excitement and sets a cheerful tone for the kids making them feel at ease and comfortable.

• The title sequence encourages the viewers to watch it, because it showcases in a short duration, what each character is like in these popular inserts.

• Sound effects are inserted to highlight a specific moment, funny, sad, scared and etc. This is done to give the kids an insight of is happening, this is like an element of teaching them as the media producers are highlighting these emotions by sound effects.

• Symbolic items like clothing and of course, the van are noticeable as they represent the animated cartoon.

• Variety of shots are displayed to be more informative and creative so the kids are able to interrupt well and what the ambience is like.

Made In Chelsea is a scripted reality, TV series which is broadcasted by E4 and it first aired out on the 9th May 2011.

• Made In Chelsea is aimed at young women aged 16-34 year olds. This programmes content brings the whole audience together regardless of social class because of the qualities like young women love; hair, jewellery, make up, clothes and gossip, which portrayed in this scripted reality and are the symbolic items in the show which stand like the famous streets, shops and etc.

• Even though in the show its more centred towards the young, wealthy women who inviting the audience into their lives, where the viewers see the problems in friendship, betrayal, boys and even body related issues can be related to any female irrespective of their social class, as these phases in life occur.

• The title sequence displays an image of a crown with royal blue colour in the background, indicating the wealth of these individuals, the audience can`t help but watch the lives of the wealthy, even though it may depressed if they to compare them to side of materialistic part of their lives.

• The language is informal but you would expect the upper class to set a formal tone to separate themselves from others, to be unique but funnily enough they don’t, and the use of exclusive, indirect mode of address is displayed, where the content doesn’t address the specific audience[females aged 16-34 year olds] its there to entertain.

• Camera shots; wide shots of wealthy street, shops and houses in the Royal Borough of Kensington and Chelsea are highly common, also close ups of the post codes to inform of location are shot.

• Also close ups of materialistic items are quite popular in the show to grab the viewers attention, so they are less likely to divert their attention elsewhere.

Antiques Roadshow is a British TV programme that sells peoples antiques, which was launched in 1969.

• Antiques Roadshow is aimed at 55 year olds and over, both genders. The content consists of people bringing in their antiques, which is the symbolic item that centres around the show, also having them valued by an expert and then auctioned.

• The throughout the programme it is quite educational because a certain item that is brought in could be related to an historic event, which is a favourite part that the audience love to hear about.

• It`s more of a mature topic that viewers for this show consider entertainment and informative.

• The language can be an equal balance of informal and formal, it depends on whether is historic and the expert would explain about formally as its related to education.

• Indirect mode of address is used as the audience is not invited, as they are only spectators.

• The title sequence is quite bland and the inserts from the programme are inserted.

• No great effects are involved as this age tends to be bought in by the content and the sequence won`t influence their taste in the show.

• Camera shots; close ups of the item are conducted to keep the audience informed, also reaction shots from the owner of the antique is shown to express their emotion when their item is sold, showcasing disappointment or happiness.

The Jewellery Channel is opened 24 hours that sells jewellery, which was first launched on the 4th of April 2006.

• The Jewellery Channel is aimed out at women in general as this particular item remains in every woman's home and there is a variety for this gender.

• Also the sparkle from the jewellery attracts the women who tend to buy jewellery as they are big consumers of the media by having a wider approach, also bargains made, this element is set in place to persuade them to purchase the product.

• 24 hours a day the channel is opened. Why? Because women watch more TV due to them staying at home more than men because of children, etc.

• And they have more of a broader taste with programmes in TV by having a wider approach, whereas men will stick to watching these genres; football comedy and film.

• Visuals of the jewellery is one of the symbolic item in the show its the whole point of the show as it’s the product that features constantly to be purchased.

• Close ups are mainly shot to show great detail, encouraging the viewer to buy.

• Exclusive, direct mode of address is used as technique of communication with the target audience[women] to inform them of the pro`s by purchasing this item.

• Also “you” and “yours” is used in the vocabulary towards the viewers, as they want the audience to interact by picking up the phone.